The global alcoholic beer market size was valued at USD 496.74 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.7% from 2021 to 2028. Rapid urbanization, changing lifestyle, increasing consumption rate of alcoholic drinks, and rise in disposable income are some of the major factors fueling the market growth. The introduction of flavored alcoholic beers by manufacturing companies further propels the market growth. The high popularity of alcoholic beer among the younger population is also one of the prominent factors behind the market growth. Developed economies have a high consumption rate of alcoholic beer, hence they are the major contributors to the market growth. In addition, the rising popularity of beer in developing economies will open new growth opportunities for the manufacturers, further strengthening the market growth in the near future.
The expansion of new breweries across the globe offering beers with unique flavors is responsible for attracting a large consumer base and providing opportunities to try different flavored beer to the consumers. The introduction of new ingredients and growing demand for these beers from millennials across the globe will further boost the sale of alcoholic beer in the international market. Alcoholic beer is a great source of vitamins, minerals, and antioxidants with various health benefits. Moderate beer consumption has multiple health benefits, such as reducing the risk of cardiovascular diseases and controlling blood cholesterol levels. Owing to these health benefits, alcoholic beer is gaining popularity across the globe.
Increasing demand for premium beer from medium and high-income consumers groups will propel the market growth in the near future. New product developments with innovative flavoring are fueling the market growth. Alcoholic beer has a rising demand from countries, like China, Russia, Brazil, Germany, and the U.S. Increasing popularity and consumption of alcoholic beer among youngsters will further boost the sale of beer in the global market. The rising popularity of low or non-alcoholic beer is the major factor restraining the market growth.
The coronavirus pandemic has positively and negatively impacted many industries and sectors. Imposition of countrywide lockdowns around the globe forced to close down the restaurants, pubs, bars, and many places where alcoholic drinks were consumed. Consumers preferred to stay at home and enjoy drinking at home, which resulted in a grown number of home drinkers and increased demand for alcoholic beer through home delivery services. However, as things get normal, it is expected that the reopening of restaurants, pubs, and bars will further boost the demand for alcoholic beers in the near future.
The canned segment accounted for the largest revenue share of over 55.0% in 2020 and is expected to witness the fastest growth from 2021 to 2028. This can be credited to the increased consumer preference for canned beer over other packaged beer as consumers feel canned beer taste better than others. Canned beers are environment friendly and have the ability to keep beer fresh and flavored, thus witnessing significant demand among consumers.
The bottled segment held the second-largest share in 2020 and is estimated to expand at a substantial rate over the forecast period. Bottled beer can keep the beer fresh and chilled for a longer period than canned beer and is responsible for holding the flavor of the beer. Due to this reason, a large number of consumers prefer to have beer from the bottle only, thereby leading to increased demand for bottled beer in the global market.
The off-trade segment dominated the market with more than 50.0% share in 2020 and is expected to expand at a substantial rate over the forecast period. A large number of consumers prefer to drink alcoholic beverages at home and prefer to buy these drinks through offline channels, like supermarkets, retail stores, and specialty stores. Increased consumer demand for alcoholic beer through these channels will drive the off-trade segment.
The on-trade segment is estimated to exhibit the fastest CAGR of 10.0% from 2021 to 2028. An increasing number of pubs, bars, and restaurants across the globe and rising footfall at these places will drive the on-trade segment in the coming years.
Normal beer dominated the market and held a revenue share of over 80.0% in 2020. The growing popularity of alcoholic beer in developing countries, increased inclination of youngsters, and rising preference for conventional beer among a large portion of the population will drive the segment.
Premium beer is expected to expand at the fastest CAGR of 10.2% from 2021 to 2028. Premium beers are made from the best ingredients by the finest craftsmen. They are not brewed on a large scale but are aimed at a small section of the market. Premium beer witnesses a rising demand in the global market from millennials and consumers who seek richer tastes and flavors of the beer.
North America held the largest revenue share of over 30.0% in 2020. The presence of major brands, the growing number of beer-consuming individuals, and the rapid expansion of new breweries are responsible for the market growth. According to the Brewers Association, the United States had 4,847 breweries in 2015 and the number raised to 8,884 in 2020.
Asia Pacific is estimated to register the fastest CAGR of 10.5% from 2021 to 2028. Rise in the number of restaurants, pubs, and bars across the region, increase in disposable income, the presence of a large younger population, growing participation in outdoor gatherings, the presence of top brands, and adoption of westernization are some key factors responsible for the regional market growth.
The market for alcoholic beer is fragmented with the presence of a number of global manufacturing companies. To strengthen their position in the market, manufacturing companies are adopting various marketing strategies, such as new product developments, mergers and acquisitions, reaching out to consumers through advertising, expansion of the distribution channels, and strengthening of the supply chain. Some prominent players in the global alcoholic beer market include: -
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Report Attribute |
Details |
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Market size value in 2021 |
USD 521.18 billion |
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Revenue forecast in 2028 |
USD 997.83 billion |
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Growth Rate |
CAGR of 9.7% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Category, packaging type, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Canada; Germany; U.K.; France; Russia; Italy; China; Japan; India; Brazil; Argentina; South Africa; Saudi Arabia |
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Key companies profiled |
Anheuser-Busch Inbev NV; Heineken N.V.; China Resources Snow Beer Co., Ltd.; Carlsberg; Molson Coors Brewing Company; Tsingtao Brewery Group; Asahi Group Holdings Ltd.; Beijing Yanjing Brewery Co. Ltd.; Kirin Holdings Co. Ltd.; Groupe Castel; Boston Beer Company; Diageo plc |
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Customization scope |
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global alcoholic beer market report on the basis of category, packaging type, distribution channel, and region:
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