The global amenity kits market size was valued at USD 43.20 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 1.3% from 2021 to 2028. Increasing expectation of comfort level from airline passengers, maintenance of a hygienic surrounding, and attractive designs of bags and pouches as a marketing strategy are expected to promote the market growth over the next few years. Additionally, manufacturers work with fashion designers to design more attractive bags and pouches, which leads to brand awareness. This is expected to contribute to the market growth during the forecast period. Amenity kits are offered to the passengers during travel and manufactured on the basis of travel class such as business, first, and economy. The main motive behind this to provide comfort to the passengers during travel, which helps them relax.
Amenity kits mainly include skin care, oral and dental, and sleep aids. Manufacturers offer various elements in the amenity kits such as lotions, creams, lip balm, mouth wash, toothpaste, toothbrushes, blankets, neck pillows, eye masks, earplugs, loungewear, slipper, socks, magazines, hand sanitizer, toiletries, fragrances, snacks, mineral water, and toys, considering the travel class of passengers.
During the COVID-19 pandemic and lockdown situation, governments of various countries announced restrictions on travel and citizens preferred to stay at home as a precautionary measure. Various festivals, sports events, exhibitions, and other public events were canceled across the world. Due to this, the overall production and supply chains were disturbed. Thus, the market experienced a sales shortfall due to the disturbed supply chains and reduced demand. However, it is expected that the industry will register a healthy growth rate in the upcoming years after COVID restrictions are eased.
The airlines segment held the largest share of more than 70.0% in 2020 and is expected to witness the fastest growth from 2021 to 2028. Discounts offered and a price war in the airline industry are positively impacting the growth of passengers. Additionally, this growth is supported by the increasing number of tourists and business people across the world.
The premium trains segment is expected to register a CAGR of 0.9% from 2021 to 2028. Premium trains are luxurious trains that provide comfortable services considering passengers. Amenity kits are offered to enhance the passengers’ travel experience.
The first class segment dominated the market and held a revenue share of more than 50.0% in 2020. It is expected to expand at the highest CAGR from 2021 to 2028. The majority of the middle-class population prefers to travel by first class, considering the cost of travel and services offered. Amenity kits with basic and essential elements offered to first-class passengers during travel will boost the market revenue.
The business class segment held the second-largest share in 2020. Business-class passengers are offered private space to have a cool and calm environment to work, eat, or rest during travel. Business-class cabins are designed to offer the most possible comfort level to the passengers, which compels consumers to pay more, thus boosting the segment growth during the forecast period.
Europe dominated the market for amenity kits and accounted for over 30.0% share in 2020. Countries such as Germany, the U.K., and France are positively contributing to the market revenue due to the established entertainment sector and popular tourist destinations, which attract a large number of visitors.
Asia Pacific is estimated to expand at the highest CAGR of 1.7% from 2021 to 2028. Countries such as China and Japan are positively contributing to the market revenue. Investment by global firms in this region and relaxation in policies by the governments are contributing to the regional market growth.
The market for amenity kits is characterized by the presence of various well-established players and several small and medium players. In May 2021, the international guest amenity and hospitality specialist, FORMIA collaborated with American Airlines to launch new amenity kits for cabin passengers. To develop the product, FORMIA partnered with Shinola, a luxury design brand and D.S. & Durga, perfumers from New York, U.S. In addition, in April 2019, Qatar Airlines offered BRIC’s luxurious amenity kits to its passengers traveling by first and business class. These luxurious kits are manufactured considering the requirements of the male and female passengers such as design and content elements. Such initiatives are expected to boost the adoption rate of the product among consumers. Some prominent players in the global amenity kits market include:
|
Report Attribute |
Details |
|
Market size value in 2021 |
USD 43.46 million |
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Revenue forecast in 2028 |
USD 47.44 million |
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Growth Rate |
CAGR of 1.3% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD thousand/million and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Class, transportation, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; France; U.K.; China; Japan; Brazil; South Africa |
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Key companies profiled |
4Inflight International Limited; Aire Inflight FZE; Amko Group International Ltd.; AVID Products, Inc.; Buzz Products; Clip Limited; InflightDirect; Orvec International Limited; ZIBO RAINBOW |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global amenity kits market report on the basis of class, transportation, and region:
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