The global badminton apparel market size was valued at USD 18.66 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.3% from 2021 to 2028. An increasing number of national and international badminton tournaments, governments and sponsors supporting badminton, and the rising popularity of badminton among teenagers are expected to promote market growth over the next few years. Additionally, a rising number of participants, training institutes, and playgrounds are expected to drive the industry demand. Badminton apparel include outerwear clothing that are used while playing badminton. Players demand specially designed apparel such as T-shirts, skirts, shorts, sweaters, jackets, long pants, leggings, wristbands, headbands, and socks. These apparel can absorb sweat and dry quickly and have stretchable fabric, allowing easy movements while playing.
During the COVID-19 pandemic and lockdown imposed by the governments of various countries, citizens preferred to stay at home as a precautionary measure. Various sports events, exhibitions, and other public events were canceled across the world. Due to this, the overall production and supply chains were disturbed. Due to this, the market experienced a shortfall in sales of apparel due to restricted production, disturbed supply chains, and reduced demand. However, the market is expected to witness healthy growth in the upcoming years after COVID restrictions are eased.
The men segment held the largest share of more than 50.0% in 2020. Male players have more corrected muscles and low body fat than females. Considering men’s traditional dominance in sports globally, this segment contributes more to the global market revenue.
The female segment is estimated to expand at the fastest CAGR of 6.9% from 2021 to 2028. With the cultural and political shifts from traditions, it has been witnessed that females are capable of achieving success in sports. Female players are stronger and faster than earlier. The governments are also offering sponsorships for females to train and participate in tournaments. Thus, this segment is expected to grow during the forecast period.
Offline distribution channel held the largest share of more than 75.0% in 2020. The offline channel includes sports stores, distributors, and retail stores. Manufacturers and marketers use the traditional retail channel to sell products. The offline channel includes organized retail channels that offer discounts and more customer-oriented offers and services by selling a variety of apparel directly to the end users. Additionally, these stores provide a choice of physical verification of products to the end users. Thus, the offline segment contributes more to the market revenue.
The online distribution channel is expected to register the highest CAGR of 7.7% from 2021 to 2028. The use of online shopping portals and mobile apps is getting popular among citizens for shopping due to their simplicity and convenience. Products are available at economic rates via online channels compared to offline channels. End users believe in the brands that manufacture quality products. Moreover, end users choose the most believed shopping portals or mobile apps to purchase.
The t-shirts segment held the largest revenue share of more than 45.0% in 2020. T-shirts are made from soft fabric that protects from UV rays and bacteria. T-shirts come up with unique quality, are customized as per the event, and designed by the artists. Additionally, t-shirts are used for brand promotion and marketing activities. These are available in a wide range, considering styles and colors for men and women. Thus, this segment contributes most to the market revenue.
The skirts segment is expected to expand at the highest CAGR of 7.6% from 2021 to 2028. Manufacturers design skirts for female players to be comfortable, confident, and modest while playing badminton. These skirt senable freedom of movement and moisture management. Moreover, skirts avoid yeast infections. With all these advantages, this segment is expected to grow during the forecast period.
Asia Pacific held the largest share of over 30.0% in 2020 and is likely to expand at the highest CAGR from 2021 to 2028. Countries such as China, Japan, and India are positively contributing to the growth of the market revenue. The growing population, the presence of a large number of participants, rising badminton fans, and the presence of multiple manufacturers are boosting the market growth in this region.
Europe is expected to expand at the second-highest CAGR of 6.6% from 2021 to 2028. Well-developed economic countries such as Germany, the U.K., and France are positively contributing to the market revenue. Rising citizens’ preference for badminton and increasing adoption of a healthy lifestyle are major factors expected to impact the growth of the market in this region.
The market for badminton apparel is characterized by the presence of various well-established players and several small and medium players. In August 2020, Li Ning Company Limited announced enhancement and optimization of the supply chain to facilitate faster and flexible response capability. This would strengthen the supply chains. Such initiatives are expected to boost the adoption rate of the product among consumers. The badminton apparel manufacturers are aggressively following organic as well as inorganic strategies to expand their footprints across the globe. Some prominent players in the global badminton apparel market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 19.22 billion |
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Revenue forecast in 2028 |
USD 29.49 billion |
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Growth Rate |
CAGR of 6.3% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product, gender, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; France, U.K.; China; Japan; India; Brazil; South Africa |
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Key companies profiled |
Adidas AG; Mizuno Badminton; Li Ning (China) Sports Goods Co., Ltd.; YONEX Co., Ltd.; Babolat; Apacs Sports; RSL International; Ruby Glamour Sdn Bhd; FZ Forza; VICTOR RACKETS IND.CORP. |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global badminton apparel market report on the basis of product, gender, distribution channel, and region:
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