The global casual dating services market size was valued at USD 1.90 billion in 2020 and is projected to register a compound annual growth rate (CAGR) of 8.5% from 2021 to 2028. The significant growth in the young population coupled with rising internet use across the globe is one of the major factors that propel the market growth during the forecast period. Casual dating is mainly gaining popularity among the young population, which spends a large amount of time on the internet. In addition, the growing number of smartphone users facilitates access to the various online dating services across the globe that further significantly contribute to the market growth over the forecast period. However, the growing concerns related to data security and privacy are projected to hinder the market growth over the forecast period.
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The growing popularity of social media networks further induced the paradigm shift in the way people connect. Dating sites and applications changed the way consumers engage in personal relationships. Thus, the dating service providers have started marketing their services through various social media platforms to target new users that further provide ample opportunity for the growth of the market. Moreover, the growing number of users of casual dating applications and websites across the globe propels the market growth. For instance, Adult Friend Finder is one of the leading casual dating service providers with around 80 million users across the globe.
The COVID-19 outbreak further increased the number of users of online dating platforms across the globe. Restrictions on the movement of people and lockdowns imposed in various parts of the world as part of the efforts to restrain the spread of the coronavirus have led to substantial growth in the subscriptions on various casual dating service platforms across the globe. For instance, dates registered on OkCupid increased by 700% between March 2020 and May 2020. Bumble’s video calls also grew by 70% as per the survey. Therefore, the significant increase in the usage of online casual dating platforms across the globe during the pandemic further accelerated the market growth.
On the basis of platforms, the global market is further classified into application and web portals. Among these, the application segment accounted for the maximum share of more than 85% of the global revenue in 2020. The segment is also estimated to grow at the fastest CAGR over the forecast period retaining the leading position. A significant portion of the young population across the globe uses mobile applications for casual dating that supported the highest market share of this segment. The growing popularity of the various casual dating platform apps, such as Ashley Madison, Adult Friend Finder, and others, across the globe, is estimated to contribute to the growth of this segment.
The web portals segment is expected to register a significant CAGR of more than 7.5% over the forecast period. The growing internet penetration coupled with the wide usage of online casual dating portals across the globe is anticipated to contribute to the growth of this segment over the forecast period. As per the survey, around 15% of adults in the U.S. use online casual dating web portals, such as Ashley Medison. In addition, the significant advancements in website advertising tools and consumer interest tracing tools are further projected to help augment the segment growth.
Asia Pacific is expected to register the fastest CAGR of more than 9% from 2021 to 2028. China and India are positively contributing to the growth of the regional market. The major factors that propel the market growth in the region include the growing young population coupled with the rising popularity of casual dating platforms. In addition, significant growth in the internet penetration coupled with growing digitalization in China and India further propel the market growth. Furthermore, the growing smartphone sales across China, India, and other emerging economies in the region are further projected to provide ample opportunities to the market.
North America is estimated to hold a major market share by 2028. The U.S. is positively contributing to the growth of the regional market. The presence of well-established companies, such as Ashley Medison, Adult Friend Finder, and others, is one of the major driving factors for market growth. The popular trend of casual hookups among the young population in the U.S. further contributes to the regional market growth. Moreover, the high average monthly subscription, which was 216,770 users in 2019, of online dating platforms in the U.S. also supports the regional market growth.
The casual dating industry is always changing and updating. To stay head-on in the market, players tend to launch new strategies more frequently. Market players are focusing on increasing investments in marketing through social sites to increase the user base. Moreover, major players are targeting new regions and demography to increase the user base and expand its number of theatres, by either entering the new market solely or by collaborating with local companies across the globe. Some of the prominent players in the global casual dating services market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 2.14 Billion |
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Revenue forecast in 2028 |
USD3.78 Billion |
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Growth rate |
CAGR of 8.5% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017- 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Platform and region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; France; U.K.; China; India; Japan; Brazil; South Africa |
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Key companies profiled |
Ruby Life Inc. (Ashley Madison), Mobeze, Inc. (Online Booty Call), C-Date, meet2cheat, Stolichnaq LTD (Be Naughty), Apricot Digitals LLC (One Night Friend), eHarmony, Inc, Friend Finder Networks, Bumble, Seeking.com |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global casual dating services market report on the basis of platform and region:
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