Children T-shirts Market Size, Share & Trends Analysis Report By Type (T-shirts, Singlets), By Distribution Channel (Offline, Online), By Region (MEA, APAC), And Segment Forecasts, 2021 - 2028

Report Overview

The global children T-shirts market size was valued at USD 18.35 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.7% from 2021 to 2028. This can be credited to the rising demand for cotton-based t-shirts in India coupled with the increasing demand for round-neck shirts in South Africa. The high demand for camo gamer T-shirts in the U.S. is further expected to aid the market growth. Moreover, rising demand for custom-print t-shirts across the globe is expected to boost the market growth over the forecast period. Light weight material and lower costs of these apparel are also expected to bolster the market growth. In addition, the rising demand for polyester-based singlets in Asia Pacific is stimulating market growth. However, rising demand for full sleeves shirts and hoodies are hindering the market growth. At present, key players are focusing to provide graphic t-shirts with spread collars and soft woven knit. Hence, the market is expected to witness significant growth during the forecast period.

The growing investment from H&M to procure cotton-based polo T-Shirts is refueling the market growth. Rapidly growing demand for short-sleeved T-shirts in the U.S. coupled with unisex T-shirts from the consumers in the U.K. is driving the industry growth. The global COVID-19 pandemic had affected the financial backbone of the economy. The global supply chain had strongly collapsed owing to the lockdown enforced across the world. The supply chain of the market for children’s t-shirts was slightly affected during the pandemic.

The product sales of local dealers and suppliers were hindered owing to the strict regulations implemented by several central authorities. The growing demand for Cut T-shirts had propelled the market growth. Durable cotton-based striped T-shirts had gained traction during the COVID-19 pandemic. The rising concerns regarding crafted singlet products are refueling the market growth. The key players are approaching commercial integration of business with the help of digital sales partners. E-commerce is improving the global sales of the t-shirt business, which will turn to augment the market growth.

Type Insights

The T-shirts segment accounted for the highest revenue share of more than 67% in 2020. The growing adoption of crew neck T-Shirts is fueling the segment growth.  Soaring demand for theme-oriented children’s shirts in Germany will boost the growth further. A rise in the adoption of V-neck t-shirts in China is also fueling the segment growth. In addition, the rising popularity of quicker evaporation-based T-shirts across the world will boost the segment growth during the assessment period.

The singlets segment is estimated to register the fastest CAGR over the forecast period. This can be credited to the growing demand for products made from breathable fabrics. The smooth texture of singlets is one of the key factors driving their demand across the globe. Rising demand for snug-fit singlets across the globe is also anticipated to boost segment growth.

Distribution Channel Insights

The offline segment accounted for the largest revenue share of more than 72% in 2020. The offline segment includes domestic suppliers, manufacturers, local retailers, and supermarkets& hypermarkets. Availability of a wide range of products, virtual support, and quick & affordable marketing are the key factors that are driving the segment growth. The high demand for interactive-motif T-shirt products, especially from the consumers in the U.S. and China, will also support the growth.

Rising demand for fast-drying fabric-based t-shirts from the consumers in Brazil and Argentina will help build the network of children’s t-shirt stores. Quality-based instant delivery, improved convenience, easy return services, etc. are also among the prime factors to drive product sales through offline channels.

On the other hand, the online segment is projected to register the fastest CAGR during the forecast period. This growth is owing to the increased focus of t-shirt manufacturers on adopting e-commerce channels with several payment gateway options. Lower transaction costs, demonstrated self-motivation, 24×7 portal access, and a faster buying process are the prime features of online trading. A comprehensive description of products, quick delivery of goods, and web-based mobile application platform will also contribute to the segment growth.

Regional Insights

Asia Pacific accounted for the largest revenue share of more than 34% in 2020 due to the increased demand for color block raglan sleeves T-shirts from the consumer in China and India. The rising popularity of singlets with a material of cotton and polyester will boost regional market growth. The market in India is driven by the growing demand for Henley placket-based t-shirts. Moreover, the rising demand for heat transfer t-shirts in China is anticipated to boost the market growth.

The market in Middle East & Africa is projected to register the fastest CAGR of more than 8% from 2021 to 2028. This can be attributed to the increasing demand for Halloween singlets from consumers in South Africa. The emerging trend in Saudi Arabia to adopt classic T-shirts with cotton blended material will support the market growth. The growing adoption of ribbed cuffs & neckline products in Saudi Arabia is also estimated to boost the market growth over the forecast period. Moreover, the rising demand for spandex-blended singlets is anticipated to augment the market growth.

Key Companies & Market Share Insights

Companies are focusing on compression fit, quick-drying & moisture-wicking, and reinforced flat lock stitching-based t-shirts. The key players are focusing on procuring sublimated artwork. Multiple companies are launching premium products with several features, such as screen-print graphic, machine washable, ribbed cuffs & neck, and applied sleeve stripes. Some of the major companies operating in the global children t-shirts market are:

• Benetton Group S.p.A.
• Next Retail Ltd.
• GAP
• H&M
• Carter's Inc.
• Disney Consumer Products
• Dolce & Gabbana
• American Apparel, Inc.
• Diesel SpA
• Zara SA

Children T-Shirts Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global children t-shirts market report on the basis of type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2028)
  • T-Shirts
  • Singlets
• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)
  • Offline
  • Online
• Regional Outlook (Revenue, USD Million, 2017 - 2028)
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Central & South America
    • Brazil
    • Argentina
    • Rest of Central & South America
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa