The global children’s shirts and blouses market size was valued at USD 21.30 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.9% from 2021 to 2028. The market growth is attributed to the increasing demand from Asia Pacific and technological developments and innovations in machinery, synthetic fibers, and logistics. The products demand in the Asia Pacific market is increasing on the account of the growing population and rising disposable income, which, in turn, facilitates consumer spending on apparel. Technological developments lead to production line automation, thereby enhancing production efficiency.
The market growth is expected to be restrained by the rising awareness regarding the environmental impact caused by the industry’s massive manufacturing and large waste production. Lack of skilled and productive labor, rigid labor laws, and poor working conditions in the developing nations are restraining the market growth as most of the global apparel production units are based there.
Governments all over the world, in order to curb the Covid-19 spread, imposed lockdown and restrictions on private as well as public events. The COVID-19 pandemic has negatively affected the market for children’s shirts and blouses. The disruptions in the supply chain and the halt in production resulted in the reduced sale of children’s shirts and blouses. However, as the services and businesses are resuming, the market is expected to recover in the future.
The offline segment dominated the market and accounted for over 70.0% in 2020. The offline distribution channel is deep-rooted and long-established. Consumer behavior and perception of offline distribution channels as trustworthy and assurance of product authenticity and quality are important factors responsible for the segment growth. Moreover, this channel is the first preference among consumers for shopping, especially among the older demographic.
The online segment is anticipated to register the highest CAGR of 4.2% from 2021 to 2028. Convenience and ease of access are the factors driving the segment. Increased usage of this channel by the younger generation is also fueling the segment growth. Additionally, the expansion and penetration of the online retail giant, Amazon, in new regions and the emergence of new online retailers are likely to drive the segment.
The casual shirts segment accounted for the largest revenue share of more than 40.0% in 2020. Casual shirts are used in any season and occasion and are available in different prints and patterns. In addition, casual shirts are used by both boys and girls because of their comfort, therefore their demand is high. This is eventually leading to significant revenue generation.
The blouses segment is anticipated to register the highest CAGR of 4.3% from 2021 to 2028. Various manufacturers are offering different styles in children’s blouses through variations in bodice, collar, and sleeves. Thus, the demand for children’s blouses is increasing, which is expected to drive the segment over the forecast period. Manufacturers are offering products with pretty colors, designs, and prints that attract consumers, therefore increasing product sales. The new trend of oversized blouses is expected to drive the product demand over the forecast period.
Asia Pacific accounted for the largest revenue share of over 40.0% in 2020 and is expected to witness the highest growth over the forecast period. Countries including India and China accounted for a significant revenue share in 2020 as the birth rates in these countries are high as compared to the rest of the world, which results in high demand for children’s shirts and blouses. In addition, a rise in the number of retail outlets in the last couple of years has contributed to the high revenue generation.
North America is likely to register a CAGR of 4.0% from 2021 to 2028. High brand consciousness among children and high disposable income owing to the double income families are the major factors expected to drive the market. Moreover, key players operating in the region are expanding their customer base by offering quality products and various offers. Thus, the demand for children’s shirts and blouses is expected to increase in North America over the forecast period.
Key players in the market are focusing on expansion and sustainability. Key players operating in this market are implementing different strategies such as new product development and promotion of offline and online sales in order to attract customers. Considering the rising awareness and popularity of green, natural, and environment-friendly products, manufacturers are investing in research, thereby fueling the market growth. Some prominent players in the global children’s shirts & blouses market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 21.95 billion |
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Revenue forecast in 2028 |
USD 28.68 billion |
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Growth Rate |
CAGR of 3.9% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; France; China; India; Japan; Brazil; Argentina; Saudi Arabia; South Africa |
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Key companies profiled |
Zara SA; Hennes & Mauritz AB; Benetton Group; Marks & Spencer Plc.; The Children’s Place Inc.; GAP Inc.; Tommy Hilfiger B.V.;NEXT Plc.; Calvin Klein; Ralph Lauren Corp.; Punto Fa, S.L.; Uniqlo Co. Ltd. |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global children’s shirts and blouses market report on the basis of type, distribution channel, and region:
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