The global classified digital advertising market size was valued at USD 19.10 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.3% from 2021 to 2028. The growing internet penetration rate and changing consumer behavior in developed and developing economies are accelerating the market growth. Moreover, the market has seen rapid growth owing to major structural changes, the introduction of the new category, and technological development in digital advertising. Furthermore, classified advertising is rapidly gaining popularity across multiple verticals such as real estate, employment, automotive, matrimonial, and other sectors, which, in turn, will support the market demand.
Technological development and advancement in machine learning, artificial intelligence, and big data analytics have enabled the identification of potential customers and delivery of customized advertising content, which, in turn, is expected to accelerate the market growth over the forecast period. Additionally, digital classified advertising is more economical, thus expanding rapidly than display advertising. However, the shorter life span of advertisements and the higher overlooking chance are hindering the market growth.
Increasing spending on programmatic digital advertising is expected to accelerate the market growth over the forecast period. Moreover, rapid urbanization across developing economies is driving the market. Furthermore, the increasing youth population in emerging countries like India and China owing to the higher acceptability of online channels as compared to offline channels is propelling the market growth.
The growing number of smartphone users across the globe is the major factor for the growth of classified advertising. However, the strict government regulations regarding data security and privacy, such as General Data Protection Regulation (GDPR) in Europe, continue to hinder the market growth. This has a significant impact on the collection, storage, and usage of customer data for delivering modified advertising content as per the customer.
The desktop segment captured the largest revenue share of more than 55.0% in 2020. Changing lifestyles and preferences among the consumer are responsible for the shift from traditional platforms like newspapers to digital platforms, thereby accelerating the market growth. Additionally, the general trend among the users to access the desktops and laptops for educational and business purposes due to better viewing experience is encouraging the advertisers to adopt desktop channels for adverting purposes.
The mobile segment is expected to register the fastest CAGR of 5.1% from 2021 to 2028. The increasing penetration rate of reasonable smartphones and the growing trend among the consumer to gain access to content according to their convenience are fueling the growth of this segment. Additionally, advertisers are allowed to access mobile phone locations offered by the service provider to understand demographic trends, which allows advertisers to engage in classified advertisement practice specific to viewing patterns, thus driving the market.
The employment segment held the largest revenue share of more than 25.0% in 2020. The growing youth population in emerging countries like India and China owing to the higher acceptability of online channels for finding a job is expected to propel the market growth. Moreover, the increasing popularity of digital classified advertisement owing to medium-sized businesses spending on recruitment process though classified advertising is accelerating the market growth.
The matrimonial segment is expected to register the fastest CAGR of 4.9% from 2021 to 2028. The growing acceptance and visibility of profiles owing to rising registration and listing of people on matrimonial sites have increased the conversion rates, which is expected to boost the growth of this segment. Moreover, the increased levels of validation and security checks and access to more information about prospective matches have led to significant market growth over the forecast period.
Asia Pacific held the largest revenue share of over 35.0% in 2020 due to the increased spending on classified digital advertising in emerging countries like China, India, and Japan. This can be credited to the large consumer base in these countries. Moreover, the increasing mobile penetration rate and rising rapid urbanization are propelling regional market growth. Furthermore, increasing popularity and acceptance of the online channel among the youth are projected to accelerate the growth of the market over the forecast period.
Europe is expected to register the fastest CAGR of 4.8% from 2021 to 2028. This is attributed to the rising acceptance of digital classified advertisements in countries like the U.K., Germany, France, and other European countries owing to the increasing spending on this advertisement. Moreover, the massive penetration of smartphones and the internet in European countries is expected to accelerate the market growth.
The market is fragmented with the presence of various established market players and suppliers of classified digital advertising across the globe, coupled with numerous domestic players. Various manufacturers and suppliers are focusing on the development of the innovative business model and enticing consumer interfaces to grow their businesses. Such initiatives have expected to boost the acceptance rate of advertisement among consumers around the globe. Some prominent players in the global classified digital advertising market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 19.82 billion |
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Revenue forecast in 2028 |
USD 26.61 billion |
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Growth Rate |
CAGR of 4.3% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Platform, industry vertical, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; U.K.; France; China; India; Japan; Brazil; South Africa |
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Key companies profiled |
Rightmove plc; eBay Inc.; Craigslist, Inc.; AIM GROUP; OLX Group; Oodle, Inc.; ClassifiedAds.com, Inc.; Yakaz; AdlandPro; Quikr; Geebo |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global classified digital advertising market report on the basis of platform, industry vertical, and region:
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