The global dating services market size was valued at USD 8.3 billion in 2020 and is anticipated to expand at a compound annual growth rate (CAGR) of 7.7% from 2021 to 2028. The substantial growth in the popularity of dating services such as casual dating, and matchmaking among the young population is one of the major factors that propel the market growth during the forecast period. Along with that, the rising smartphone users coupled with growing internet penetrations across the globe further contribute to the growth of the market. However, the rising number of online frauds and data breaches increases the data privacy and security concerns which in turn is projected to hinder market growth.
The significant increase in the popularity of dating services apps and portals such as Tinder, Bumble, Grindr, and others is further projected to contribute to the growth of the market. For instance, Tinder has significant popularity in the dating services category, having over 6.7 million average subscribers as of the fourth quarter of 2020. Moreover, Match Group is one of the major providers of dating services accounted an increase of around 1.1 million paid subscribers in 2020. Therefore, the increase in the dating service user base further supports the revenue growth of the market.
The COVID-19 outbreak further positively impacted the matchmaking market as many of the people opted for online dating applications and portals during the lockdowns. The lockdown imposed by the government has led to substantial growth in subscriptions on various dating services types across the globe. For instance, Bumble dating app users increased to 1,142.1 thousand in 2020 from 855.6 thousand in 2019. Therefore, the significant increase in the users of dating services across the globe during the pandemic further augmented market growth.
The online dating segment dominated the market and accounted for the largest revenue share of over 40.0% in 2020. The growing popularity of the various online dating apps such as Tinder, Bumble, Badoo, and others are driving the segment. The growing penetration of advanced internet services and the urge in humans to form meet new people is driving demand for such online dating applications. These applications provide a user-friendly interface, broad social network to subscribers. The growing number of subscribers shows the rising popularity of online dating apps, which is further contributing to segment growth. Moreover, the high penetration of smartphones coupled with internet users is further propelling segment growth.
The casual dating segment is expected to witness a significant CAGR of 8.1% in the market for dating services over the forecast period. The growing trend towards hookups and casual relationships among the young population across the globe contributes to segment growth. Additionally, the growing number of users of casual dating applications and websites across the globe further propels segment growth. For instance, Adult Friend Finder is one of the leading casual dating service providers with around 80.0 million users. The increasing number of users of such dating service providers is significantly contributing to segment growth.
Asia Pacific dominated the market and is forecast to grow with the highest CAGR of 8.4% from 2021 to 2028. China and India are positively contributing to the growth of the market owing to the rising penetration of smartphones coupled rising trend towards dating applications across the region. The major factors that propel the market growth include the growing trend of dating services sites and apps among the young population. Additionally, the growing number of users of dating services apps across China, India, and other emerging economies is further projected to provide ample opportunity to the market.
North America held the largest revenue share of more than 35.0% in 2020. The U.S. is positively contributing to the growth of the market. The presence of well-established dating services providers such as Match Group; Bumble Inc.; eHarmony is one of the driving factors for market growth. For instance, in North America, the average number of subscribers of Match Group, an online dating service provider, was 4.1 million in 2018 that further increased to 4.9 million in 2020. Growth in North America’s average subscribers to dating services was primarily driven by Tinder, Hinge, BLK, and Chispa. Moreover, the significant trend of modern lifestyles that include casual hookups and dating further contributed to market share.
The dating services industry is always changing and updating. In order to stay head-on in the market, market players tend to launch new strategies more frequently. Market players are focusing on increasing investments in an advertisement through social sites to increase the user base in the market. Moreover, major players are targeting new regions and demography to increase the user base and expand its number of theatres, by either entering the new market solely or by collaborating with local companies across the globe. Some of the prominent players in the dating services market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 9.1 billion |
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Revenue forecast in 2028 |
USD 15.2 billion |
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Growth Rate |
CAGR of 7.7% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; France, U.K.; China; India; Japan; Brazil; South Africa |
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Key companies profiled |
Match Group LLC; Bumble Inc.; Grindr LLC; eHarmony, Inc.; Spark Networks, Inc.; The Meet Group, Inc; rsvp.com.au Pty Ltd.; Coffee Meets Bagel; Ruby Life Inc. (Ashley Madison); Mobeze, Inc. (Online Booty Call); C-Date. |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional, and segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global dating services market on the basis of type and region:
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