The global eBooks market size was valued at USD 16.66 billion in 2020 and is expected to expand at a compound annual growth (CAGR) of 3.0% from 2021 to 2028. Factors, such as rising adoption of local languages in eBooks, increasing demand for digital media-supporting devices, such as smartphones, eReaders, and tablets, availability of high-speed data networks, and rising adoption of smartphones with advanced functionalities are the key factors driving the global market. Increasing penetration of advanced wireless telecom networks and easy high-speed internet access across developing countries are also accelerating the market growth. In addition, rising per capita income levels and increasing purchasing power are further supporting market growth.
Moreover, services providers offer various subscription plans at discounted rates to attract more consumers, which is contributing to the growth of the overall market. eBooks is a short form for electronic books, which allow reading on supported electronic devices, such as tablets, smartphones, eReaders over the Internet. eBooks are a great option for printed books. eBooks can be published using various files, such as plain text, PDF, or rich text. Moreover, these books are convenient to share using a reader or sharing apps.
During the COVID-19 pandemic and lockdowns, the governments of various countries restricted physical movement and citizens preferred to stay at home as a precautionary measure. Theaters and multiplexes were closed across the world. eBooks allow access and reading the book using electronic devices. During the pandemic, eBooks became more popular with the increasing number of subscribers showing a positive impact on the market growth.
The smartphones device segment is estimated to register the fastest CAGR of 4.0% from 2021 to 2028 on account of the increasing adoption of smartphone devices across various countries. Compared to other devices, smartphones are easy to carry and customer-friendly, thus enabling easy access to eBooks on mobile apps. Mobile apps offer functionalities, such as font size adjustments, easy distribution &purchase, and backup &storage. Thus, the smartphone devices segment is expected to contribute to the growth of the market.
The tablets & eReaders segment dominated the market in 2020 and is likely to retain the leading position throughout the forecast period. Tablets & eReaders are portable, lightweight, and thin devices that are easy to carry and hold. These devices have larger screens displaying larger fonts, which, in turn, offers easy reading without straining the readers’ eyes. Thus, most consumers use tablets or eReader for reading eBooks, which drives the segment growth.
The professional & educational segment is likely to expand at the fastest CAGR of 3.4% from 2021 to 2028. Professional eBooks are helpful in decision-making, empowering literacy thinking, etc. The education sector has started adopting technology and digital platform. Prices of eBooks are lesser compared to printed books. Thus, students prefer eBooks over printed ones. Moreover, these books are more easily available to them. The demand for eBooks is increasing as these books are self-explanatory, which drives their popularity among students, contributing to the segment growth.
The consumer segment accounted for the second-largest revenue share in 2020 and is expected to grow a steady CAGR from 2021 to 2028. The consumer segment includes product catalogs, cookbooks, religion & spirituality, romance, thriller, mystery, and so on. Books from this category are used by consumers for entertainment purposes.
Asia Pacific is likely to expand at the highest CAGR of 5.1% from 2021 to 2028. China and Japan are positively contributing to the growth of the regional market. Rising internet penetration continues to increase the growth rate of the market across the region. Supportive devices and infrastructure are made available by the respective countries. Many multinational companies are expanding their business operations in this region by improving the infrastructural services required for eBooks. Moreover, developing countries, such as the Philippines, Fiji, and India, are contributing more to the region’s growth. In addition, with the growing population and increasing disposable income levels, the region is witnessing significant growth in the market. The market is also expected to benefit from the rising scope of the eBooks market in the sports, media &entertainment industries.
Europe accounted for the second-largest revenue share in 2020 and is expected to grow further at a steady CAGR during the forecast period. The market in Europe has the potential to grow as well-developed countries, such as Germany, the U.K., and France, are positively contributing to the market revenue. Supportive policy frameworks will also drive regional market growth. In addition, wide coverage of the high-speed network across the region will support the market growth.
The market is characterized by the presence of several well-established as well as small- and medium-scale players. Vendors are focusing on launching new functions to meet consumers’ expectations by offering trending content to subscribers. Moreover, vendors are expanding their reach across all the regions. Such initiatives are expected to boost the product adoption rate among consumers. Key companies are aggressively following organic as well as inorganic strategies to strengthen their industry position. Some prominent players in the global eBooks market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 17.01 billion |
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Revenue forecast in 2028 |
USD 20.93 billion |
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Growth rate |
CAGR of 3.0% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product, device, and region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; France; U.K.; China; Japan; Brazil; South Africa |
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Key companies profiled |
Amazon.com, Inc.; Apple Inc.; Bertelsmann SE &Co. KGaA; Hachette Livre; HarperCollins Publishers; John Wiley &Sons Inc.; McGraw Hill; Cengage Learning Inc.; Macmillan Publishers; Kensington publishing Corp. |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017to 2028. For the purpose of this study, Million Insights has segmented the global eBooks market report on the basis of product, device, and region:
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