The global e-commerce DIY, garden, and pets market size was valued at USD 96.4 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.6% from 2021 to 2028. This can be attributed to the growing demand for DIY, garden, and pet products on e-commerce platforms from developed countries such as the U.S. and the U.K. The market growth is also credited to the shifting customer preferences and behavior towards the do-it-yourself (DIY) trend. With this approach, consumers are accommodating easy-to-use hand tools in order to finish household recoveries and repairs.
The accumulative shift towards DIY culture on account of the rising labor costs in the developed nations such as the U.K., Canada, and the U.S. is further projected to play a substantial role in boosting the demand for household hand tools. Customers have augmented the adoption of the self-help approach in order to repair, modify, and make at home. Additionally, through the introduction of technology, manufacturers are able to manufacture handy and easy equipment for residential use in order to deliver an enhanced user interface experience to the customers.
Furthermore, owing to the ongoing COVID-19 pandemic, sales of do-it-yourself (DIY) products on e-commerce platforms have been growing owing to the increasing interest of people towards repair and recoveries of homes. The pandemic has resulted in momentous disruption of the e-commerce car parts aftermarket. This pandemic reduced product development and automotive manufacturing activities in numerous places around the world owing to lockdown implementations by various regional governments. But this has encouraged traditional players to array e-commerce sales channels for automotive parts. However, all these factors are expected to have some impact on this market growth during the forecast period.
Moreover, the increasing demand for affordable automotive parts on e-commerce platforms from independent retailers and consumers is expected to play a positive role in the growth of this market in the coming years. Furthermore, increasing investments by key players in the latest technologies and focus on easy-to-shop experience on their platforms are anticipated to impel the industry sales. Similarly, promotional strategy and advertisement by the key players aid in the growth of the market. However, a foremost disadvantage of e-commerce is the availability of counterfeit and substitute parts of automotive or home gardening, or pet products on e-commerce platforms.
The car parts segment accounted for the largest revenue share of over 55.0% in 2020. This growth is credited to the increasing demand for these items in developed nations such as Germany, the U.S., and the U.K. The car parts include lighting, braking systems, engine parts, and transmission and steering parts. The ongoing trend of designing and customizing automotive exteriors and interiors according to the interests and desires will further offer an impetus to the segment growth in the coming years.
The garden items segment is expected to expand at a CAGR of 5.5% from 2021 to 2028 owing to the increasing demand from developed nations such as the U.K. and the U.S. The garden items include flowers and plants, garden furniture, sunscreens, grills, fertilizers, and garden tools. Growing inclination towards landscaping is expected to drive the demand for gardening consumables among the customers.
North America led the global market in 2020 with a revenue share of more than 30.0%. This growth is due to the rising demand for DIY, garden, and pet products from developed nations such as the U.S. Customer preference for self-service, high labor cost, and growing household ownership amongst nuclear families and millennials are the crucial propelling factors. Thus, all these factors are expected to foster the growth of the market in this region.
Asia Pacific is expected to register a significant growth rate of 6.6% from 2021 to 2028 due to the increasing demand for these products indeveloping countries such as China, India, and Japan. The market growth is credited to the rising adoption of western culture, access and availability to component repair and fixture tutorials for household tasks, and substantial adoption of DIY methods. Thus, all these factors are expected to fuel the growth of the market in this region.
Key players are focusing on R&D and introducing innovative methods with the latest technologies such as AR (Augmented Reality) for the purchase of products. Moreover, market players are investing in new warehouses to increase the storage and flourish the supply chain of products in the untapped regions worldwide. In addition, structured organizations and regional and small-scale manufacturers are tying up with e-commerce platforms to expand their consumer base. Some prominent players in the global e-commerce DIY, garden, and pets market include:
Report Attribute |
Details |
Market size value in 2021 |
USD 99.68 billion |
Revenue forecast in 2028 |
USD 145.70 billion |
Growth rate |
CAGR of 5.6% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2017 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; U.K.; France; China; Japan; South Africa; Brazil |
Key companies profiled |
Walmart, Inc.; Amazon, Inc.; JD.com; Alibaba; eBay.com; Flipkart; Shopify |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global e-commerce DIY, garden, and pets market report on the basis of type and region:
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