The global e-commerce sports and outdoor market size was valued at USD 153.6 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.8% from 2021 to 2028. The market growth can be accredited to the increasing demand for sports and outdoor products on e-commerce platforms from developed nations. Augmented passion for outdoor and sports recreational activities is projected to fuel the demand for sports and outdoor items. One of the major aspects propelling this trend is a rise in consumer health consciousness and fitness, which is generating demand for fashionable and comfortable clothes. Additionally, numerous businesses focus on precise active wear product categories and offer tailored sports gear that is best suited to the consumer. All these factors are expected to drive this market in the coming years.
Furthermore, owing to the ongoing COVID-19 pandemic, sales of sport and outdoor products on e-commerce platforms have been affected owing to interruption in supply chain and production. Playgrounds, health clubs, gyms, yoga studios, and other locations where in-person outdoor and sports recreational activities were held were temporarily closed or shut down at a global scale as a result of the lockdown measures. However, the instant switch to online sessions of these activities has supported the product demand. Thus, all these factors are expected to have a positive impact on the market growth during the forecast period.
In addition, customers continue to find and invest in innovative items made of high-quality, durable, and sustainable materials. Many companies are trying to bridge the gap between fashion and innovative-functional designs. Furthermore, cumulative investments by key players in the latest technologies and focus on easy-to-shop experience on their platforms are anticipated to propel the industry sales. Similarly, promotional strategy and advertisement by the key players aid in the growth of the market. However, the main disadvantage of e-commerce is cybertheft. The account can be hacked due to negligence and the existing cash in the account can be wiped out.
The outdoor and sports clothing type segment accounted for the largest revenue share of over 95.0% in 2020. This growth is credited to the increasing demand for these items in developed nations such as the U.S. Outdoor and sports clothing includes shirts, leggings, and shorts. Increasing demand for these products owing to increasing outdoor and sports recreational activities in developed regions is further expected to drive this segment in the coming years.
The fitness equipment type segment is expected to witness lucrative growth over the forecast period. The segment growth is attributed to the increasing demand from developed nations such as the U.K., Germany, and the U.S. This growth can be credited to the growing demand for fitness equipment and increasing awareness regarding general fitness and health.
North America led the global market with a revenue share of more than 30.0% in 2020. This growth is due to the rising demand for sport and outdoor products from developed nations such as the U.S. The rising textile and apparel sector in the region is anticipated to boost the market growth. Furthermore, the U.S. is one of the key countries in North America when it comes to expenditure on research & development of ethical apparel and textile materials that are manufactured using low-impact processes, such as recycled nylon and organic cotton.
Asia Pacific is expected to register the fastest growth rate of 7.0% from 2021 to 2028 due to the increasing demand for outdoor and sports products in developing nations such as China, Japan, and India. The increasing e-commerce penetration and growing disposable income have compelled customers to purchase more sport and outdoor items in this region. Thus, all these factors are expected to fuel the growth of this market in this region.
Key players are focusing on R&D and introducing innovative products with the latest technology. Moreover, market players are investing in new warehouses to increase the storage and flourish supply chain of products in untapped regions. In addition, structured organizations and regional and small-scale manufacturers are tying up with e-commerce platforms to expand their consumer base. Some prominent players in the global e-commerce sports and outdoor market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 160.6 billion |
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Revenue forecast in 2028 |
USD 254.2 billion |
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Growth rate |
CAGR of 6.8% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; U.K.; France; China; Japan; South Africa; Brazil |
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Key companies profiled |
Walmart, Inc.; Amazon, Inc.; JD.com; Alibaba; eBay.com; Flipkart; Shopify |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global e-commerce sports and outdoor market report on the basis of type and region:
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