The global eMagazines market size was valued at USD 3.90 billion in 2020 and is expected to expand at a compound annual growth (CAGR) of 6.3% from 2021 to 2028. The growing demand from advertisers for digital magazines, rising adoption of local languages in eMagazines, increasing demand for digital media supporting devices such as smartphones, eReaders, and tablets, and rising adoption of smartphones with advanced function alities are the key factors driving the market growth. Increasing penetration of advanced wireless telecom networks and easy high-speed internet access across developing countries are accelerating the growth of the market.
Addition ally, rising per capita income and increasing purchasing power of readers are the driving forces for the expansion of the market. eMagazines service providers are focusing on offering addition al services to meet the requirements of the end users. Moreover, the service providers offer various subscription plans at a discounted rate to attract individuals.
An eMagazine is the digital copy of printed magazines that allows accessing and reading it on supported electronic devices such as tablets, smartphones, and eReaders over the Internet. eMagazines are an optional choice for printed magazines that helps protect the environment. Publishers offer eMagazines as a single copy or in the form of weekly, quarterly, or yearly subscriptions. They are made available online or can be downloaded as a single edition for the convenience of the readers or sharing apps.
During the COVID-19 pandemic and lockdowns, governments of various countries restricted physical movement. The citizens preferred to stay at home as a precaution ary measure. Theaters and multiplexes were closed across the world. During the pandemic, eMagazines became more popular with an increasing number of subscribers creating a positive impact on this market.
The smartphones segment is estimated to register the fastest CAGR of 7.1% from 2021 to 2028. Reading digital copies of eMagazines using smartphones is more convenient. With increasing adoption, the smartphone segment is contributing to the overall growth of the market. Compared to other devices, smartphones are customer-friendly and easier to carry. Mobile apps offer function alities such as adjustable font size, easy distribution and purchase, and backup and storage. All these factors are expected to contribute to the segment growth.
The tablets and eReaders segment dominated the market by contributing more than 35% share to the global revenue in 2020.Tablets and eReaders are portable, lightweight, and thin devices that are easy to carry and hold. These types of devices have larger screens and can display larger fonts, allowing easy access for reading. Thus, the subscribers use tablets or eReaders for reading eMagazines, which in turn contributes to revenue growth.
The one-time access held the leading revenue share of more than 65.0% in 2020. For one-time access, the readers can pay for a single copy of the magazine for access and reading purposes. Publishers charge the readers to access or download a magazine on a single-use basis. This helps consumers pay for the magazine of their choice and read. Hence, this access-type is more popular among readers. This factor is anticipated to contribute to the growth of the segment.
The subscription segment is likely to expand at a high CAGR of 6.8% from 2021 to 2028. A subscription allows readers to pay for a particular digital magazine on a weekly, monthly, quarterly, or yearly basis. Subscribers can access the magazines more than once, anytime and anywhere. Along with individual readers, education al institutes and businesses opt for eMagazine subscriptions to study the latest insights. These factors are anticipated to fuel the growth of the segment.
Asia Pacific is likely to expand at the highest CAGR of 7.8% from 2021 to 2028. China and Japan are positively contributing to the growth. Supportive devices and infrastructure is made available by the respective countries. Many multination al companies are expanding their businesses in this region by improving the infrastructural services required for eMagazines. Developing countries such as the Philippines, Fiji, and India are contributing to the growth rate. Addition ally, with the growing population and increasing disposable income, the region is witness sing significant growth. The region al market is expected to benefit from the rising scope of growth in the sports, media, and entertainment industries.
Europe held the second-largest revenue share of more than 25.0% in 2020 and is expected to continue with steady growth during the forecast period. This market has the potential to grow as well-developed countries such as Germany, the U.K., and France are positively contributing to the market revenue. Supportive policy frameworks, completive offers of eMagazines would benefit consumers as well as the industry. Addition ally, wide coverage of the high-speed network across the region is contributing to the growth of the market.
The market is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on launching new functions to meet consumers’ expectations by offering trending content to subscribers. Moreover, vendors are expanding their reach across all the regions of the world. Such initiatives are expected to boost the adoption of eMagazines. The vendors are aggressively following organic as well as inorganic strategies to expand their footprints across the globe. Some prominent players operating in the global eMagazines market are:
Report Attribute |
Details |
Market size value in 2021 |
USD 4.09 billion |
Revenue forecast in 2028 |
USD 6.27 billion |
Growth Rate |
CAGR of 6.3% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2017 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Access, device, region |
Region al scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; France; U.K.; China; Japan; Brazil; South Africa |
Key companies profiled |
Bertelsmann SE and Co. KGaA.; Bloomberg LP; British Broadcasting Corp.; Gannett Co. Inc.; Meredith Corp.; The New York Times Co.; Schibsted ASA; Hearst Communications Inc.; Forbes Media LLC; Conde Nast |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, region al & segment scope. |
This report forecasts revenue growth at the global, region al, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Million Insights has segmented the global eMagazine market report based on access, device, and region:
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