The global earthenware market size was valued at USD 1.79 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.9% from 2021 to 2028. The growing trend of home decoration in emerging economies, like China, India, and Brazil, is expected to promote market growth over the next few years. Earthenware products are made from ceramic material and basically used as pottery and dishware for food serving, which has led to significant industry demand. The growing trend of unique and vintage decoration in houses across the globe is propelling the market growth. However, earthenware products have various forms, covering unique small kinds of stuff for decorative ornament, pottery, wedding souvenirs, and interiors (sculpture, decorative lamps, and other products). These diverse applications of the product are projected to boost the growth of the market over the upcoming years.
The manufacturers are offering a wide range of products, such as cookware, tableware, and home decoration products. Although these products are gaining popularity and are highly valued for their dazzling looks, the availability of alternatives made from polymers may hamper the market growth.
The growing investment by prominent players is also estimated to drive the market. Owing to this, various players in the market are focusing on improving the efficacy of their digital channels. The lockdown announced during the COVID-19 pandemic had disturbed transportation and suspended the supply of raw materials for a short duration, thus promoting the use of earthenware post-COVID pandemic. Thus, the market is expected to witness healthy growth in the upcoming years.
The black pottery segment held the largest share of over 70.0% in 2020. The increasing popularity of black pottery due to the growing trend of home decoration across the globe is the major driving force of this segment.
The red pottery segment will register the highest growth rate over the forecast period due to its increasing demand. The growth of this segment is mainly due to the increasing availability of the product. Moreover, the development of attractive tableware by the manufacturers is the major factor driving this segment.
The flower pot segment held the largest share of above 51.0% in 2020 due to its increasing demand. The increasing interest of people in household plants is a major driver for this segment. As per a survey carried out by the European Union, in 2017, the price of European flower pots was up to USD 42 billion. Moreover, the entrance of various leading players in the flower pot business is intended to boost the growth of this segment over the forecast period.
The teapot segment is estimated to register the fastest CAGR of 4.6% from 2021 to 2028. Teapots are generally used to serve hot tea and not ice tea. Traditionally, teapots are most widely used in China to brew tea. In addition, an increase in disposable income and the rise in urbanization are other factors fueling the growth of this segment. Owing to these reasons, the segment is likely to witness growth over the forecast period.
Asia Pacific held the largest share of over 40.0% share in 2020 due to the increasing demand. Countries including China, India, Malaysia, and the Philippines are the major manufacturers as well as major consumers of earthenware products due to the rapidly growing population, increasing disposable income of the people, and continuously changing lifestyles. These factors are contributing to the growth of the market in this region.
North America is expected to register the fastest CAGR of 4.7% from 2021 to 2028. An increase in disposable income in countries, like the U.S., is driving the market in this region. In addition, owing to the growing trend of generic home decoration, the demand for earthenware is seen rising in this region. Hence, this region is estimated to witness the fastest growth over the forecast period.
The main focus of the companies is on innovating new product types to meet the increasing demand for earthenware. However, implementing sustainability has its unique limitations and challenges. Various companies are focusing on the expansion and launches of recent developments in the market. Some prominent players in the global earthenware market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 1.81 billion |
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Revenue forecast in 2028 |
USD 2.36 billion |
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Growth Rate |
CAGR of 3.9% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product type, application, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; U.K.; France; China; Japan; Brazil; South Africa |
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Key companies profiled |
ELHO; liangzi black pottery; Poterie Lorraine; Yorkshire; Yixing Wankun; Titisinaran; Shanxi xianglong black pottery handicraft co., Ltd.; Hongshan Flowerpot; Qihe Longshan black pottery Technology Co., Ltd.; Linyi Lijun; Pottery MFG |
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Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global earthenware market report on the basis of product type, application, and region:
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