The global electric lunch box market size was valued at USD 524.8 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.1% from 2021 to 2028. Nowadays, people are getting more inclined toward home-cooked and healthy foods as a result of the increasing prevalence of lifestyle disorders, such as diabetes and obesity, which are majorly caused due to the consumption of junk and oily food products. The increasing awareness of carrying your food and easy accessibility to innovation-driven products, such as electric lunch boxes, are expected to contribute to market growth. Electric tiffin boxes are gaining popularity among consumers, especially travelers and employees, owing to their ability to offer hot food in a portable manner.
The market in the U.S. is anticipated to witness substantial growth in the years to come owing to the increasing popularity of electric lunch boxes over the traditional counterparts. Electric tiffin boxes help heat food without using a microwave oven or any other heating gears owing to which they are gaining traction amongst the office-going individuals. In addition, the extensive presence of office-going professionals is one of the major factors driving the U.S. market for electric lunch boxes. An electric lunch box is a convenient product used to provide hot food at any given time. Unlike traditional tiffins, electric products sustain the taste and freshness of food until consumed. Moreover, the electric tiffin box is convenient and easy to use by simply plugging in to heat the meal anytime, anywhere.
The market in the Asia Pacific region is projected to witness considerable growth over the forecast period. Post the COVID-19 pandemic, the region is anticipated to witness a rise in employment, inflated disposable incomes, and enhanced living standards. These factors are expected to drive the market in the region in the coming years.
The plastic material segment captured the largest share of more than 55.0% in 2020 and is expected to expand at a significant CAGR over the forecast period. The growing demand for plastic electric lunch boxes among millennials from developing nations, such as China, India, and Brazil, and increasing disposable income are anticipated to drive the segment in the next few years. Plastic electric lunch boxes are also lightweight and cost effective as compared to other electric lunch boxes, which is further expected to drive the segment.
The metal segment accounted for the second-largest share in 2020 and is projected to expand at the highest CAGR over the forecast period. Metal lunch box unlike plastic lunch box does not stain or wear out easily. Moreover, switching from plastic to metal electric lunch boxes helps reduce the harm plastic lunch box can cause to the body.Product Insights
The multi-layer segment held the largest share of more than 60.0% in 2020 and is expected to expand at the fastest CAGR over the forecast period. Owing to the structure, a multi-layer electric lunch box can divide the main soup, food, and other dishes and no smell influence exists among the independent box, keeping the food natural and fresh.
Changing consumer preference, accessibility to a wide range of designs and materials, and increasing preference to carry hot home-cooked food among millennials and generation Z consumers are some of the factors expected to positively impact the demand for electric lunch boxes at the global level.
The offline segment held the largest share of more than 60.0% in 2020 and is projected to expand at a significant CAGR during the forecast period. The growing penetration of supermarkets and hypermarkets has bolstered the growth of the offline retail segment across the globe. The brick-and-mortar store offers personal service, physical verification, and easy returns to the consumers prior to any purchases.
The online distribution channel is expected to witness the fastest growth in the coming years. Retail giants like Walmart have invested in online ordering and sales functions to compete with major e-commerce platforms, like Amazon. Easy accessibility to smartphones and the internet in developing and developed countries has increased online retail sales. The flexible retail option is the key to the growth of the online sales channel. In addition, the increasing enthusiasm of millennials and generation Z consumers for digital shopping has fueled the growth of the segment.
North America accounted for the largest share of more than 30.0% in 2020, with the U.S. accounting for the leading share in the region. The growing adoption of innovative electric lunch boxes is one of the key factors supporting the growth of the market in the U.S. Moreover, the rapid expansion of online retail stores in the country is positively affecting the industry growth. The easy availability of electric lunch boxes in the online and specialized stores of the U.S., Canada, and Mexico has accelerated the growth of the market.
The market in Asia Pacific is projected to register the fastest CAGR of 7.0% over the forecast period, with China being the major revenue contributor to the regional market growth. The growing urbanization in Asia Pacific, the increasing disposable income, and fast adoption of the product among the working class in countries, such as China and India, are likely to be the key catalyst for the growth in the demand for electric lunch boxes over the forecast period.
The market for electric lunch box consists of both well-established players and several small players. However, the industry is dominated by the top international players. The presence of several key electric lunch box manufacturers with a large customer base is contributing to the high competition in the market. Moreover, to increase customer reach, particularly among millennials and young consumers, companies are focusing on engaging with consumers over the internet to increase their sales. Some prominent players in the global electric lunch box market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 547.8 million |
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Revenue forecast in 2028 |
USD 840.2 million |
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Growth Rate |
CAGR of 6.1% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Material, product, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; U.K.; Germany; China; Japan; India; Brazil; South Africa |
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Key companies profiled |
Hamilton Housewares Pvt. Ltd. (Milton); Cello; Koolatron; Jaypee Plus; Tayama Appliances USA Inc.; Girmi; Vaya; faitron |
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Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global electric lunch box market report on the basis of material, product, distribution channel, and region:
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