The global home & laundry care market size was valued at USD 157.1 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.96% from 2021 to 2028. This can be attributed to the rising product demand from developed regions. Rising awareness among people regarding household and laundry hygiene has also become a major driving factor for market growth. Moreover, the easy availability of a variety of laundry and household cleaners is projected to propel the market growth. Rising awareness about personal hygiene and home cleanliness, especially during the COVID-19 pandemic is also estimated to fuel the growth of this market. Moreover, increasing disposable income and rapid urbanization leading to substantial infrastructural developments are driving the product demand.
A rise in demand for eco-friendly and sustainable laundry &household cleaning products is expected to generate more growth opportunities for the industry. Rising investments by key players in the latest technologies and focus on innovative product launches are further anticipated to boost the industry sales. Moreover, advertisement, and promotional strategies by the key players’ aids in the growth of the market. However, the availability of counterfeit or cheap substitutes and strict environmental regulations in some regions may hinder market growth.
The laundry care type segment accounted for the largest revenue share of more than 59% in 2020. This growth is credited to the increasing demand for these products. Laundry care products are mostly used to remove stains and dirt from clothes. The quick and effective results of cleanings by laundry care detergents have made it popular among consumers.
The dishwashing detergents type segment is expected to register the fastest CAGR over the forecast period owing to the increasing demand in emerging economies. In addition, increasing daily consumption of dishwashing detergents is anticipated to foster the growth of this segment.
The offline distribution channel segment accounted for the highest revenue share of more than 83% in 2020. The segment includes specialty stores, hypermarkets, supermarkets, independent retail stores, etc. The framework of the organized retail sector is expected to enhance the product demand in the coming years. In addition, the rapidly growing organized retail sector in developing economies, such as China, India, and India, is further anticipated to boost product sales through offline channels during the forecast period.
The online segment will register the fastest CAGR of 6.7% from 2021 to 2028. This can be attributed to the growing popularity and usage of e-commerce platforms. Major manufacturers are partnering with online retailers intending to reach out to new buyers. Thus, a rise in product sales through company-owned websites and other e-commerce platforms, such as Amazon and Walmart, is further anticipated to drive the growth of the online distribution channel segment.
Asia Pacific led the global market in 2020 with a revenue share of more than 36%. This growth is due to the rising product demand from emerging countries, such as China, India, and Japan. The increasing population and rising disposable income are major factors driving the product demand. Furthermore, there has been significant demand for eco-friendly laundry & home cleaning products in this region.
This, in turn, will drive the regional market over the forecast period. North America is expected to register a significant CAGR from 2021 to 2028 due to the increasing product demand. Upward sales of sustainable and eco-friendly household and laundry cleaning products are majorly driving the market growth in this region.
Key players are focusing on R&D and introducing innovative products, such as sustainable and eco-friendly products, to meet the increasing demand and regulations. In addition, companies are investing in new manufacturing plants to increase the production capacity and are also collaborating with regional, small-scale manufacturers to increase the geographical reach and client base. Some of the major companies operating in the global home & laundry care market are:
Report Attribute |
Details |
Market size value in 2021 |
USD 164,098 million |
Revenue forecast in 2028 |
USD 230,263 million |
Growth rate |
CAGR of 4.96% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2017 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, distribution channel, and region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; U.K.; France; China; India; South Africa; Brazil |
Key companies profiled |
Procter and Gamble; BASF SE; Unilever; Bayer AG; 3M Company; Henkel AG & Co. KGaA (Pril); DuPont de Nemours, Inc.; Reckitt Benckiser; Colgate-Palmolive Company; Kao Corp.; S. C. Johnson & Son, Inc.; Newell Brands; The Clorox Company; Syngenta AG; Caleres, Inc.; Spectrum Brands Holdings, Inc.; Bombril; Payless ShoeSource, Inc.; Implus LLC; Charles Clinkard; Grangers International; Salamander; Dropps; Voluspa; Blueland; Griffin Shoe Care; Seda France, Inc. |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global home & laundry care market report on the basis of type, distribution channel, and region:
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