The global luxury pen market size was valued at USD 276.6 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 1.9% from 2021 to 2028. The growing preference for customized and personalized luxury pens and increasing citizens' disposal income are expected to promote market growth over the next few years. Additionally, possessing a luxury pen and using it for signing the document is a symbol of status. Moreover, luxury pen is used as giveaways in corporate events, seminars, and conferences. All these factors are expected to increase the demand for luxury pens and eventually contribute to the growth of the market during the forecast period.
The luxury pen is offered in a customized way, such as diamonds, gold, platinum, and other high-valued materials used for manufacturing. Moreover, manufacturers offer a wide choice of customization and personalization, such as designs and fonts for names and messages. Such features are expected to increase the adoption of products. The manufacturers offer a wide range of products, such as fountain, ball point, roller ball, and fineliner.
During the COVID-19 pandemic and lockdown situation, hobbyist citizens started developing art by choices such as writing and calligraphy instead of using electronic devices for social media. Demand for the luxury pen has increased, resulting in promoting the use of the product. Thus, the market is expected to witness healthy growth in the upcoming years.
The supermarkets and hypermarkets segment dominated the luxury pen market and accounted for a revenue share of more than 40.0% in 2020. Supermarkets and hypermarkets are types of organized channels of the market that offer more customer-oriented services by selling various FMGC products directly to the consumers. These stores provide a choice of physical verification of products to the buyers and contribute to the market revenue.
The online segment is expected to register the fastest CAGR of 12.2% from 2021 to 2028. The use of online shopping portals and mobile apps is getting popular among consumers due to the simplicity and convenience. Products are available at economical rates on online channels compared to offline.
The fountain segment dominated the market with a revenue share of more than 40.0% in 2020. This is attributed to the popularity and many citizens appreciate the quality of the written words. The nib of these pens can be made from platinum or gold with attractive designs. These allow maintaining and giving the luxurious feel easily. Manufacturing technology and high-valued materials make pens elegant.
The fineliner segment is expected to expand at the highest CAGR of 2.5% from 2021 to 2028. Fineliner pens are in more demand for graphic, drawing, and sketching purposes. These are available in multi colors also. Artists use these fineliners for handwriting with special effects compared to the traditional pens. Such arts attract citizens, thus increasing the demand for fineliner.
North America dominated the market for luxury pen and accounted for a revenue share of over 30.0% in 2020. The demand for personalization and customization of such products has increased as possessing the luxury pen has become a status symbol in high-income group society. In the countries like the U.S. and Canada, the high-class society started opting for these products, which is expected to drive the demand for the product over the next few years. Multinational companies offer customized products to their executives to improve brand awareness and offer such products to the attendees in corporate events and conferences to increase brand awareness and value.
In Asia Pacific, the market is expected to register the fastest CAGR of 4.1% from 2021 to 2028. In this region, the growing population in developing countries, changing lifestyles, and the increasing disposable income boost the demand for such products in the region. Possessing and signing important deals or agreements with such stationery products becomes a trend among the higher middle-class society.
The market for luxury pen is characterized by various well-established players and several small and medium players. Over the past few years, the industry has been witnessing new product developments among the market participants, which is expected to open new opportunities over the next few years. For instance, in November 2020, Scriveiner launched a luxury Ballpoint Pen for men and women, professionals, executives, and offices. This product is crafted out of brass with a black color finish and additionally crafted with 24 karat gold as per bookings.
In July 2019, Montehrappa launched Pen Configurator to design a pen as per buyers’ choice from computers and cell phones. The configurator allows special effects and contracts of colors for eight different components of such products with precious materials as per choice. Such initiatives are expected to boost the adoption rate of the product among consumers. The manufacturers are aggressively following organic and inorganic strategies to expand their footprint across the market. Some prominent players in the global luxury pen market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 280.6 million |
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Revenue forecast in 2028 |
USD 322.1 million |
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Growth Rate |
CAGR of 1.9% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; France; U.K.; China; India; Brazil; Saudi Arabia; UAE; South Africa |
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Key companies profiled |
A. T. Cross Co. LLC; Aurora Penne; Bespoke British Pens.; Lamy Inc.; Montblanc International GmbH; Elmo & Montegrappa S.p.A.; Faber-Castell; FISHER SPACE PEN CO; Franklin-Christoph; Graf von Faber-Castell |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global luxury pen market report on the basis of product, distribution channel, and region:
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