The global men’s night and underwear market size was valued at USD 28.51 billion in 2020, and is expected to expand at a compound annual growth rate (CAGR) of 5.2% from 2021 to 2028. The rising popularity of night and underwear due to growing consciousness about personal hygiene and health is driving the market growth. The growing middle-class population and the rising spending on men’s apparel from consumers across the developing and developed economies are the significant factors further propelling the market growth. The rising disposable income and urbanization across the globe coupled with changing consumer lifestyles and preferences are expected to accelerate market growth in the upcoming years.
Continuously changing fashion trends, along with growing consumer class are accelerating consumer expenditure on personal care and apparel has expected to drive the global demand for men’s night and underwear. Moreover, the increasing preference for luxury and premium quality night and underwear is projected to fuel the market growth over the forecast period. Additionally, the increasing demand for advanced fabric for manufacturing night and underwear products is accelerating the growth of the market. However, the rising raw material cost is hindering the growth of the men’s night and underwear market.
Manufacturers are investing to produce innovative products and attractive design patterns in the context of fashion, fabric, style, print, and color which in turn is expected to propel the market growth over the forecast period. The positive demographic trends and the changing consumer preferences and fashion trends are expected to accelerate the market growth. Factors such as the increasing organized retail, which surges availability of the men’s night and underwear apparel and rising ready-to-wear (RTW) products are accelerating the market growth.
The COVID-19 pandemic had suspended the transportation services of men’s night and underwear for a short duration in many countries. Closure of the manufacturing sector, retail shops, and commercial activities, and several restrictions on the movement of the people have disrupted or stopped the supply chain of non-essential products by measures arising from COVID-19 restrictions. Moreover, logistics and external trade of the products is disturbed due to the pandemic affecting the entire value chain in several countries.
The offline channels contributed the largest revenue share of more than 75% in 2020. The offline segment includes hypermarkets and supermarkets, convenience stores, specialty stores, and retail stores, among others. Suppliers of products use the traditional retail channel to enhance sales. Consumers prefer offline channels for purchasing suits, dresses, trousers as well as night and underwear, and other products, where they can physically verify product quality.
The online segment is expected to register the fastest CAGR of 6.0% from 2021 to 2028. Increasing internet and smartphone penetration across the globe is accelerating the growth of this segment. Moreover, an upsurge in product sales through various company-owned websites and e-commerce platforms are further expected to propel the growth of the online distribution channel segment during the forecast period.
The underpants segment contributed to the largest revenue share of more than 60% in 2020 and is expected to register a CAGR of over 5.0% from 2021 to 2028. The Increasing demand for newer and more sophisticated product range and the changing fashion trends across the globe are accelerating the growth of the market. Furthermore, the increasing demand for new and innovative products and the growing millennial population are the factors expected to accelerate the growth of this segment.
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The nightwear segment is expected to register the fastest CAGR of 5.7% from 2021 to 2028. The increasing demand for men’s nightwear due to the rising fashion trends in developed and developing economies is propelling the market growth. Moreover, rising consumer expenditure on nightwear and the growing retail penetration are the factors propelling the growth of this segment.
Asia Pacific made the largest contribution to the global market for men’s night and underwear with a revenue share of over 35% in 2020 due to the changing lifestyles, rising urbanization, and growing disposable income of consumers. The evolving fashion trends and the changing consumer preferences are anticipated to propel regional market growth in the forthcoming years. Furthermore, the presence of a huge customer base in countries like China and India has further propelled the demand for men’s nights and underwear products.
North America is expected to witness the fastest CAGR of 5.8% from 2021 to 2028. The rising demand for luxury and premium quality night and underwear products will drive the regional market growth. Moreover, the rising consumer inclination towards online shopping and enhanced e-commerce sector and the availability of rare products and high-end brands in this region are propelling the market growth.
The market is fragmented with the presence of various established market players and suppliers of men’s night and underwear across the globe. Some of them include Hennes & Mauritz AB; PVH Corp.; Hanesbrands Inc.; Jockey International, Inc. coupled with numerous domestic players as well. Various manufacturers and suppliers are focusing on the development of new product launches, logistics, and strengthening of the distribution channel to grow their business. The market is driven by mergers, acquisitions, joint ventures, and innovative packaging design. Some of the key players operating in the global men’s night and underwear market are:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 29.56 billion |
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Revenue forecast in 2028 |
USD 42.15 billion |
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Growth Rate |
CAGR of 5.2% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD billion/million and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; U.K.; France; China; India; Japan; Brazil; South Africa |
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Key companies profiled |
Hennes & Mauritz AB; PVH Corp.; Hanesbrands Inc.; Jockey International, Inc.; Ralph Lauren Corporation; American Eagle Outfitters Inc.; Naked Brand Group Inc.; Perry Ellis International Inc.; HUGO BOSS; Fruit of the Loom;Genx |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Million Insights has segmented the global men’s night and underwear market report based on product, distribution channel, and region:
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