The global men’s sports & swimwear market size was valued at USD 46.00 billion in 2020 and expected to expand at a compound annual growth rate (CAGR) of 4.5% from 2021 to 2028. The growing participation of men in various sports activities is primarily driving the market. The growing awareness regarding physical activities for personal health is expected to have a positive impact on the market growth. In addition, the rising popularity of sporting events like the football world cup, Olympics, cricket world cup, and kabaddi is expected to further fuel the growth of this market over the forecast period. Increased awareness about healthy lifestyle and thus rising popularity of various sporting activities and will fuel the growth of the market.
Increased awareness about the health benefits associated with swimming is also driving the market growth. Furthermore, increased number of events, such as swimming competition, at national, as well as international levels, boosts the product sales. Moreover, consumers’ inclination towards the sporty look and fashion trendy products will further boost the market growth.
The advent of innovative products from manufacturers, which compliments and helps by excelling performance of athletes, also boosts the market growth. Sports clothing has a high demand from athletes. New product developments from manufactures and increased investments in new-dedicated retail stores will further open growth opportunities in developing economies. However, duplication of branded products may hamper the market growth.
The COVID-19 pandemic has affected the market. To control the spread of the disease, a number of governments had imposed nationwide lockdown and restrictions on public movement, which resulted in closed malls, retail stores, and canceled sporting events and sporting activities at grounds. Due to all these factors, the product demand was decreased during the pandemic. However, as things get normal, it is expected that the market will grow at a considerable growth rate over the forecast period.
The offline distribution channel segment led the market in 2020 accounting for a revenue share of more than 72%. The segment will continue to expand with a moderate growth rate during the forecast period. A large percentage of the population still prefers to buy products from offline channels as offline stores allow consumers to examine the product before buying it. Moreover, the expansion of dedicated retail stores from top players will drive the market growth through an offline channel.
The online distribution channel segment is expected to register the fastest CAGR of 4.8% from 2021 to 2028. Easy access to the internet and smartphones positively influences the growth of this segment. The growing importance of online retailing, as the younger generation prefers to buy products from e-commerce platforms like Amazon, Alibaba, Flipcart, etc., also drives the segment. Moreover, the easy availability of a variety of products of top brands on these platforms as well as on their dedicated websites further propels the online channel segment growth.
The track and jogging suits segment accounted for the largest revenue share of more than 32% in 2020 and is estimated to grow at a substantial CAGR over the forecast period. Track and jogging suits have rising demand from athletes as well as health-conscious consumers as these products provide comfort while jogging or doing physical activity.
The athletic apparel segment is expected to register the fastest CAGR of 4.8% from 2021 to 2028. Athletic apparel has growing demand due to the comfort and convenience offered by them. The growing number of health and fitness-conscious individuals has augmented the demand for athletic apparel, resulting in market growth.
North America accounted for the largest revenue share of over 38% in 2020 and will continue to grow at a substantial growth rate over the forecast period. The rising popularity of various sports events like basketball, rugby, Olympiad sports, etc., positively fuels the market growth in this region. In addition, the growing popularity of sporting events, consumers’ high purchasing power, the presence of top brands, and a growing number of health-conscious individuals are driving the regional market.
Asia Pacific is estimated to be the fastest-growing regional market from 2021 to 2028. The market in Asia Pacific is led by China and India as these nations have the largest young and working population. Furthermore, increasing consumer disposable income levels, availability of branded products, and growing investments from top brands will propel the market growth in Asia Pacific.
The market is highly fragmented with the presence of local and global companies. Key players are adopting various marketing strategies to capture higher market shares. New product developments with technological advancements, mergers & acquisitions, expansion of distribution channels, and appointing top athletes as their brand ambassadors are among the key strategies adopted by industry participants. Some of the key players operating in the global men’s sports & swimwear market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 47.24 billion |
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Revenue forecast in 2028 |
USD 64.09 billion |
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Growth rate |
CAGR of 4.5% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, distribution channel, and region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Canada; Germany; U.K.; France; Russia; Italy; China; Japan; India; Brazil; Argentina; South Africa; Saudi Arabia |
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Key companies profiled |
Adidas AG; Nike, Inc.; Puma SE; Under Armour, Inc.; Lululemon Athletica, Inc.; Columbia Sportswear Company; Ralph Lauren Corp.; SKECHERS USA, Inc.; ASICS Corp.; VF Corp.; Li Ning Company Ltd. |
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Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global men’s sports & swimwear market report on the basis of type, distribution channel, and region:
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