The global navigation app market size was valued at USD 911.6 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 10.8% from 2021 to 2028. This can be accredited to the rising demand to analyze the navigational marks on land and sea from the consumer of the developed economy such as the U.S. and Germany. A surge in the adoption of automatic routing systems in China is anticipated to boost the growth of the market. Moreover, soaring demand for professional ECDIS charting systems from several marine forces is bolstering the growth.
Increasing demand for GPS navigation and maps systems in the European Union is projected to boost the growth of the market. Moreover, the growing adoption of portable navigation devices in India is fueling the growth. However, positional error to identify the geographical landscape is hindering the growth. At present, key players are focusing to provide community-based traffic and navigation. Hence, the navigation apps market is expected to witness significant growth during the forecast period.
Growing investment from the Savvy Navvy app to provide a routing algorithm is refueling the market growth. This effect is majorly used to analyze the impact on wind and tide. Speed camera warnings for transport drivers are expected to propel the growth of the market. Rapidly growing demand for dynamic lane guidance across the globe is bolstering the growth. This tool is majorly used to provide track assistance for national highways. The growing demand for GPS tracker app in the U.S. is set to drive the growth.
The COVID-19 pandemic led to lockdowns and disruption of various industries across the world. The global supply chain suffered significantly due to the strict regulations implemented by various governments across the globe. The reduced demand for navigation apps for transport affected the growth of the market. The demand for navigation apps witnessed a decline owing to the domestic travel ban enforced by several government authorities.
Next-turn directions facility, detection feature to identify the accidental zone area, and gas prices analyzer are the prime features of navigation apps. The rising concerns for high-quality maps are expected to fuel the demand. The addition of an analytical approach to navigation apps with Android- and iOS-based platforms and flyover tools providing virtual tours for the desired location are expected to fuel the growth. Rising demand for open street maps will also contribute to the growth.
The Google Play Store segment led the navigation app market with the highest revenue share of around 65% in 2020. Custom map adjustments, open ecosystems, ride-sharing user interface for navigation apps, and asset tracking features are some of the key factors driving the growth of the segment. Android platform provides the navigation-based text tool to update the map. A large number of navigation apps available in the Play Store will raise their popularity in the forthcoming years.
The others segment is projected to register a significant CAGR during the forecast period. Rising demand for the Waze app from the consumers of North America is expected to propel the growth of the market. Easy integration of the portable navigational applications is the prime feature of the Waze app and Mapquest. Clear direction, user-friendly design, and preferred features of navigation apps are some of the factors expected to contribute to the growth of the market.
Asia Pacific held the largest revenue share of over 35% in 2020 due to the rising demand for customizable routes for all vehicle types from the consumer of China and India. The rising trend in China to adopt the premium version of audio navigation systems is propelling the market growth. The market share of India is driven by the rising demand for 3D maps. Alternate routes, live HD traffic information, and up-to-date traffic information will contribute to fuel the growth. Moreover, the rising demand for the street view function is anticipated to boost the growth.
Europe is projected to witness significant growth over the forecast period. The high adoption of Google Assistance Support to collect the data of weather and air quality for the desired destination is expected to contribute to the market growth in the U.K. The growing adoption of elevation and road curviness-based navigation apps in Germany is estimated to escalate the market growth over the forecast period. Furthermore, the rising demand for the social feature-based navigation app to identify the nearby restaurants recommended by users is anticipated to boost the growth.
The companies operating in the market primarily focus on providing GPX files and using them as a route. The major players are offering voice guidance, lane guidance, and cycling routes. In the U.K and France, multiple companies are providing plug-ins for ski resort routes. Soaring demand for Android- and Apple iOS-based devices across the world is expected to create lucrative opportunities for the key players. Some of the prominent players operating in the global navigation app market are:
|
Report Attribute |
Details |
|
Market size value in 2021 |
USD 1.00 billion |
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Revenue forecast in 2028 |
USD 2.05 billion |
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Growth Rate |
CAGR of 10.8% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD Million/Million and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Marketplace, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; France; China; India; Japan; Brazil; Argentina; Saudi Arabia; South Africa |
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Key companies profiled |
Qualcomm Inc.; Hexagon AB; Broadcom Inc.; Trimble Navigation Limited; MiTAC Digital Technology Corporation (Navman); TomTom N.V.; Collins Aerospace; Texas Instruments Inc.; Garmin Ltd.; Mio Technology Corporation; Google LLC.; Apple Inc. |
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Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Million Insights has segmented the global navigation app market report based on marketplace and region:
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