The global other juice, juice mixtures and smoothies market size was valued at USD 24.1 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 10.9% from 2021 to 2028. This can be credited to the growing awareness regarding healthy beverages across the globe. The introduction of gluten-free juice products coupled with rising demand for protein keto-based smoothies will stimulate market growth during the forecast period. However, the availability of artificial pulp juice products and the entry of new entrants are hindering the market growth. At present, key players are focusing to provide caramel macchiato smoothies. Hence, the market is expected to perform significant market growth during the forecast period.
An emerging trend to acquire organic fruit vegetable juices is propelling market growth. Surging consumer interest in the premium juice mixes product in Europe is refueling the market growth. Moreover, increasing demand for cranberry juices in the U.S. and Canada is further expected to bolster market growth.
Growing investment from Barfresh Food Group, Inc. to procure vanilla bean smoothies is refueling market growth. Rapidly growing demand for cherry mixed fruit juices in the U.K. is anticipated to boost the market growth. The growing demand for pear halves from the consumers of Argentina is further supporting industry growth.
The global coronavirus pandemic had reflected the financial crisis owing to supply chain disruption of several industries. Trade wars, global and national policies, and the COVID-19 pandemic had transformed the offline trade system of the global business. The other juice, juice mixtures & smoothies market had been slightly hampered during the COVID-19 era. This can be owing to the operational disruptions faced by manufacturers due to the national lockdown imposed by several government authorities across the world. COVID-19 had presented a unique situation in which several offline trades severs the major stress. Key players are identifying a spotlight to rebuild the supply chain activity to build long-term operations.
The low-calorie vegetable smoothie segment had gained the traction during the covid-19 pandemic. The rising concern to consume mixed-berry smoothie is refueling market growth. The key players of the market are approaching e-commerce technology to boost the sales of the smoothies. Digital portals are transforming the mercantile outlook for the other juice, juice mixtures, and smoothies, which, in turn, will propel market growth.
The fruit juice mixes segment dominated the market and accounted for the highest revenue share of 30.0% in 2020. The growing adoption of summer berry bliss is refueling market growth. The growing adoption of avocado and papaya for healthy digestion is escalating the demand for the juice mixes product which in turn will boost the market growth in the upcoming years. The rising trend to adopt dragon fruit juice from the consumers of China and India will further enhance segmental growth during the assessment period.
The tomato juice segment will register the highest growth over the forecast period. This can be credited to the growing demand for less salty vegetable juice products from the consumers of Europe and North America. Consumption of tomato juice provides multiple advantages including weight loss, improves bone health, and reducing blood pressure. Smoothies and other fruit juices also reflect significant market growth during the forecast period. This can be credited to the rising demand for the strawberry peach based smoothies product across the globe.
The offline segment dominated the market and accounted for the largest revenue share of more than 70.0% in 2020. This can be attributed to the growing demand for strawberry kiwi sunrise mixed juice products from the consumers of the U.S. and China. The offline segment consists of domestic juice suppliers, mid-scale smoothie distributers, supermarkets, and hypermarkets. Client-oriented service and the stronger relationship with the domestic consumers are propelling the market growth during the forecast period.
Domestic juice stores are supplying diversified portfolios such as organic smoothies, tomato juice, mixed juices, jackfruit juice, strawberry juice, pomegranate juice, and many other juices. The rising trend to adopt healthy fruit juices from the consumers of the metro cities of India will build the network of juice stores.
The online segment is projected to register the fastest growth during the forecast timeline. This growth is owing to the increased focus of juice and smoothies manufacturers to adopt the digital marketing. Demonstrated self-motivation, seamless research option, improved virtual communication and collaboration, cost-effectiveness, and better time management are the prime features of the online trading.
North America made the largest contribution in the other juice, juice mixtures and smoothies market and accounted for a revenue share of over 35.0% in 2020. This growth is due to the increasing demand for low sodium-based tomato juice from the consumer of the U.S. and Canada. The rising trend in the U.S. to adopt the spicy hot vegetable juice to provide a zesty kick taste is propelling market growth. The market share of the Canada is driven by the rising consumption rate of the fruited smoothies. Ease of accessibility of fruit juice mixtures, and smoothie’s products at a local shop will further contribute to boost market growth. Moreover, the rising demand for organic blackberry juice product in the U.S. is anticipated to boost market growth.
Asia Pacific is projected to witness a CAGR of 12.2% from 2021 to 2028. This can be attributed to the increasing demand for mixed juices such as cocktail flavors of papaya juice, pomegranate juice, strawberry juice, and kiwi juice from the consumers of China and India. The growing adoption of watermelon breeze juice product is further estimated to escalate market growth over the forecast period. Moreover, the rising demand for the cranberry fruit juices in Japan is anticipated to boost market growth.
Companies' main focus is to provide Italian stewed tomatoes with basil, garlic and oregano. The prime key players are focusing to provide vegetable juice with high fiber content. Essential antioxidants are provided by the key players to supply 100% fruit juice content. Multiple companies are launching premium tomato juice products in the market. The surge in the adoption of organic fruit juices will create lucrative opportunities for the global key players. Some of the prominent players in the other juice, juice mixtures & smoothies market include:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 26.2 billion |
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Revenue forecast in 2028 |
USD 53.9 billion |
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Growth Rate |
CAGR of 10.9% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD Million and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; France; Rest of Europe; China; India; Japan; Rest of Asia Pacific; Brazil; Argentina; Rest of Central & South America; Saudi Arabia, South Africa; Rest of Middle East & Africa |
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Key companies profiled |
Barfresh Food Group, Inc.; Bolthouse Farms; Ella’s Kitchen Ltd.; Innocent Drinks; Jamba Juice Company; Tropicana Products, Inc.; Minute maid company; Ocean Spray; Ceres; Campbell Soup Company; Del Monte |
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Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional, and segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global other juice, juice mixtures and smoothies market report on the basis of type, distribution channel, and region:
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