The global Pay-per-View (TVoD) market size was valued at USD 6.84 billion in 2020 and is expected to expand at a compound annual growth (CAGR) of 8.9% from 2021 to 2028. Factors such as the rising number of live educational interactive sessions, increasing demand for digital media supporting devices, the availability of high-speed data networks, and escalating adoption of smartphones with advanced functionalities are driving the market. Increasing penetration of advanced wireless telecom networks and easy internet access across developing countries are increasing individuals’ inclination toward Pay-per-View services. Additionally, rising per capita income and increasing purchasing power are the driving forces in the market. Pay-per-View service providers are focusing on offering additional services to gratify the end users’ requirements for video content. Moreover, service providers offer various subscription plans to attract individuals.
Pay-per-View is a method of prerecorded or live video content. It is also known as Transactional Video on Demand (TVoD), which refers to the digital sale of premium video content where individuals pay one time to view once or for an indefinite period. Pay per View allows subscribers to watch selected content as per their convenience. This service generates higher revenues as the latest TV shows, movies, sports, and other events are offered to the subscribers. Subscribers are offered various attractive prices to repeat purchases by vendors.
During the COVID-19 pandemic and lockdown situation, the governments of various countries restricted the physical movement and citizens preferred to stay at home as a precautionary measure. Theaters and multiplexes were closed across the world. Video on Demand service enables users to download the content and view content. The service becomes more popular with the increasing number of subscribers during the pandemic, thus having a positive impact on the market growth.
The media and entertainment vertical captured the largest revenue share of more than 40.0% in 2020. The vertical is expected to maintain its lead during the forecast period due to the availability of high-speed internet connectivity and the rising adoption of smartphones. Popular TV shows and movies are being watched for entertainment purposes by individuals. Moreover, rising investments to improve the Pay-per-View infrastructure are expected to play a significant role in developing the media and entertainment vertical.
The sports vertical is estimated to register the fastest CAGR of 10.2% from 2021 to 2028.The increasing sports tournaments such as boxing, cricket, and badminton at various levels are raising the adoption of streaming technology. Digital media vendors are investing to offer premium sports content to subscribers. Additionally, vendors stared mostly in the sports industry and continue to make profits. Thus, the sports vertical will continue to grow at a higher rate during the forecast period.
The one-time access segment held the largest revenue share of more than 65.0% in 2020. In this type, subscribers are allowed to pay for the content and view it once. The premium quality content such as movies and sports are provided to the subscribers. Citizens prefer to watch the premium videos live for entertainment. Content providers charge subscribers to access the content for a limited time period as per usage. Along with sports events, educational, motivational, and exercise-related workshops by experts are increasing across the globe. These types of workshops require minimum set up and the total cost is also very less. This is, in turn, increasing the popularity of the segment.
The permanent access segment is expected to register a CAGR of 5.8% from 2021 to 2028. Pre-recorded or downloaded videos allow subscribers to own the video content and view it multiple times. These types of video content can be cast or streamlined to other devices as well. Subscribers can watch the content multiple times and anywhere with forward and backward functionality.
North America held the largest revenue share of more than 35.0% in 2020. The U.S. is positively contributing to the growth of the regional market. The presence of well-established vendors is one of the key factors supporting the market growth. The U.S. is one of the promising countries to launch new technology in terms of infrastructure and advanced network, which helps to transfer video content in a simple and the fastest way. Additionally, supportive digital policies by the government are contributing to the market demand.
Asia Pacific is likely to expand at the highest CAGR of 10.4% from 2021 to 2028. China and Japan are significantly contributing to the growth of the market. Rising internet penetration is expected to increase the growth rate of the market across the region. Many multinational companies are expanding in this region by improving the infrastructural services required for Pay-per-View. Additionally, with the growing population and increasing disposable income, the region is witnessing significant market demand. The regional market is expected to benefit from the rising scope of the Pay-per-View market in the sports as well as media and entertainment industries.
Europe held the second-largest revenue share in 2020 and is expected to witness steady growth during the forecast period. Well-developed countries such as Germany, the U.K., and France are positively contributing to the market revenue. Wide coverage of the high-speed network across the region will drive the market demand.
The market is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on launching new functions to meet consumers’ expectations by offering trending content to subscribers. Moreover, vendors are expanding their reach across the globe. Such initiatives are expected to boost the adoption rate of the products among consumers. The vendors are aggressively following organic as well as inorganic strategies to expand their footprints across the globe. Some prominent players in the global TVoD market include:
Report Attribute |
Details |
Market size value in 2021 |
USD 7.31 billion |
Revenue forecast in 2028 |
USD 13.25 billion |
Growth Rate |
CAGR of 8.9% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2017 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, vertical, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; France; U.K.; China; Japan; Brazil; South Africa |
Key companies profiled |
Amazon.com, Inc.; The Walt Disney Company; Netflix; Apple Inc.; iQIYI International; Hulu, LLC; EROS INTERNATIONAL PLC; Alphabet Inc.; Muvi LLC |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global Pay-per-View market report on the basis of type, vertical, and region:
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