The global photo and video app market size was valued at USD 14.79 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2021 to 2028. The market growth can be credited to the growing demand for reshuffled feature photo editing apps across the globe. A surge in the adoption of blur video background apps is anticipated to refuel the market growth. Moreover, the increasing demand for functionality filter apps in Asia Pacific is propelling the market growth.
Rising demand for professional video editing apps for live streaming is bolstering the market growth. Moreover, soaring demand for AI-based photo-to-video converter apps is aiding the market growth. However, the higher subscription cost of the premium version of photo and video apps is affecting the market growth. At present, key players are focusing on the adoption of multiple access enabled photo and video Apps. Hence, the market is expected to witness significant growth during the forecast period.
Growing investment from the kuaishou apps to provide short video content is propelling the market growth. Rapidly growing demand for slow-motion videos across the globe is bolstering the market growth. This tool is majorly used to upload video content with AI-based editing features. The growing demand for Acfun tool in China to telecast the video reels are set to drive the market.
For the past 18 months, the global supply chain had been disrupted owing to the coronavirus outbreak. Industrial manufacturing slowed down due to the strict regulations implemented across the world. User-friendly in-app purchasing services and the rapid shift of U.S. consumers toward 4K video streaming are propelling the market growth. Twitch app had gained traction during the pandemic era owing to the rising demand for video management app services. The growing demand for Minecraft channels for video apps from consumers in India propelled the market growth.
Accessible editing facility, stunning video player facility, and customized photo editing templates offered by the key players are propelling the market growth. The rising demand for e-learning apps is refueling the market growth. The key players of the market are providing FX effects with the help of android and iOS-based platforms. A wide range of editing tools with several formats such as MOV, AAC, FLAC, and AIFF are refueling the market growth.
The Google play store segment held the largest revenue share of over 60.0% in 2020. Best android widgets, antiShake feature, open ecosystem, customizable user interface, and social network sharing features are refueling the market growth. Android platform is providing the quick flick album tools to manage several photo apps. A large number of photo and video apps available in the play store will raise popularity in the forthcoming years.
The others segment is projected to witness significant growth during the forecast timeline. The rising demand for service-centric oriented Bada operating systems from consumers in China is propelling the market growth. Easy integration of the photo and video applications with a one-stop destination is the prime feature of the Bada operating system. Content management tools and the location-based services of the Bada platform will contribute to the market growth.
Asia Pacific held the largest revenue share of over 45.0% in 2020 due to the rising demand for pro-video maker apps from consumers in China and India. The growing trend in China to adopt technologically advanced apps with the feature of speed adjustment and transition effect is propelling the market growth. The market in India is driven by the rising demand for machine learning-based photo and video apps. The ease of accessibility of the stop motion studio feature to produce ultra-HD videos will contribute to the market growth. Moreover, the rising demand for predefined preset controls and flipping functionality in photo and video apps is anticipated to boost the market growth.
North America is projected to register the highest CAGR of 14.1% from 2021 to 2028. This can be attributed to the growing demand for cloud storage-based photo and video apps from consumers in the U.S. and Canada. The emerging trend in the U.S. to embrace automatic slideshow creation apps is supporting the market growth. The growing adoption of animated text and title effects photo and video apps in Canada is estimated to escalate the market growth over the forecast period. Furthermore, the rising demand for the hassle-free integration of graphic apps in the U.S. is anticipated to boost the market growth.
The main focus of the companies is to provide easy-to-use interface design for photo and video apps. The key players are offering functions such as transcoding, frame grabbing, and trimming of videos. Multiple companies are providing high-definition videos in 320, 480, and 720 pixels. Soaring demand for android and apple iOS devices across the world will create lucrative opportunities for the global key players. Some prominent players in the global photo and video app market include: -
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Report Attribute |
Details |
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Market size value in 2021 |
USD 16.18 billion |
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Revenue forecast in 2028 |
USD 33.81 billion |
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Growth Rate |
CAGR of 11.1% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Marketplace, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & Central & South America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K; Germany; France; China; India; Japan; Brazil; Argentina; Saudi Arabia; South Africa |
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Key companies profiled |
Google LLC; Apple Inc.; Appello; Day1 Technologies; Savvy Apps; Cleveroad; Elinext; Miquido; Ethervision; Kuaishou |
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Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global photo and video app market report on the basis of marketplace and region:
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