Research Support Specialist, USA
The global Pay-per-View (TVoD) market size is expected to reach USD 13.25 billion by 2028, according to a new report by Million Insights. It is expected to expand at a CAGR of 8.9% from 2021 to 2028. The market growth can be attributed to the availability of high-speed data networks and the increasing adoption of smartphones with advanced functionalities. Additionally, rising per capita income and increasing purchasing power are the driving forces in this market.
The one-time access type segment held the largest revenue share of more than 65.0% in 2020. In this type, subscribers are allowed to pay for the content and view it once. The premium quality content such as movies and sports are provided to the subscribers. Citizens prefer to watch the premium videos live for entertainment. Content providers charge subscribers to access the content for a limited time period as per usage. Along with sports events, educational, motivational, and exercise-related workshops by experts are increasing across the globe. These types of workshops require minimum set up and the total cost is also very less. This is, in turn, increasing the popularity of the segment.
The media and entertainment vertical segment is expected to register the second-highest CAGR during the forecast period. The growth is due to factors such as the availability of high-speed internet connectivity and the rising adoption of smartphones. Popular TV shows and movies are being watched for entertainment purposes by individuals. Moreover, rising investments to improve the Pay-per-View infrastructure are expected to play a significant role in developing the media and entertainment vertical.
North America held the largest revenue share of more than 35.0% in 2020. The U.S. is positively contributing to the growth of the regional market. The presence of well-established vendors is one of the key factors supporting the market growth. The U.S. is one of the promising countries to launch new technology in terms of infrastructure and advanced network, which helps to transfer video content in a simple and the fastest way. Additionally, supportive digital policies by the government are contributing to the market demand.
The report “Pay-per-View (TVoD) Market Size, Share & Trends Analysis Report By Type (One-time Access, Permanent Access), By Vertical (Sports, Media & Entertainment, Education & Research), By Region, And Segment Forecasts, 2021 - 2028” is available now to Million Insights.
Million Insights has segmented the global Pay-per-View market on the basis of type, vertical, and region:
Pay-per-View (TVoD) Type Outlook (Revenue, USD Million, 2017 - 2028)
Pay-per-View (TVoD) Vertical Outlook (Revenue, USD Million, 2017 - 2028)
Pay-per-View (TVoD) Regional Outlook (Revenue, USD Million, 2017 - 2028)