Search Advertising Market Size, Share & Trends Analysis Report By Platform (Desktop, Mobile), By Industry Vertical (Automotive, Financial Services, Consumer Goods, Media & Entertainment, Retail, Telecom), By Region, And Segment Forecasts, 2021 - 2028

Table of Contents

Chapter 1. Methodology and Scope
                1.1. Market Segmentation & Scope
                1.2. Market Definition
                1.3. Information Procurement
                    1.3.1. Purchased Database
                    1.3.2. Million Insights’ Internal Database
                    1.3.3. Secondary Sources & Third-Party Perspectives
                    1.3.4. Primary Research
                1.4. Information Analysis
                    1.4.1. Data Analysis Models
                1.5. Market Formulation & Data Visualization
                1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                2.1. Market Outlook
                2.2. Platform Outlook
                2.3. Industry Vertical Outlook
                2.4. Regional Outlook
Chapter 3. Search Advertising Market Variables, Trends & Scope
                3.1. Market Introduction
                3.2. Penetration & Growth Prospect Mapping
                3.3. Industry Value Chain Analysis
                    3.3.1. Sales/Retail Channel Analysis
                    3.3.2. Profit Margin Analysis
                3.4. Market Dynamics
                    3.4.1. Market Driver Analysis
                    3.4.2. Market Restraint Analysis
                    3.4.3. Industry Challenges
                    3.4.4. Industry Opportunities
                3.5. Business Environment Analysis
                    3.5.1. Industry Analysis - Porter’s
                        3.5.1.1. Supplier Power
                        3.5.1.2. Buyer Power
                        3.5.1.3. Substitution Threat
                        3.5.1.4. Threat from New Entrant
                        3.5.1.5. Competitive Rivalry
                3.6. Roadmap of Search Advertising Market
                3.7. Market Entry Strategies
                3.8. Impact of COVID-19
Chapter 4. Consumer Behavior Analysis
                4.1. Consumer Trends and Preferences
                4.2. Factors Affecting Buying Decision
                4.3. Consumer Platform Adoption
                4.4. Observations & Recommendations
Chapter 5. Search Advertising Market: Platform Estimates & Trend Analysis
                5.1. Platform Movement Analysis & Market Share, 2020 & 2028
                5.2. Desktop
                    5.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                5.3. Mobile
                    5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
Chapter 6. Search Advertising Market: Industry Vertical Estimates & Trend Analysis
                6.1. Industry Vertical Movement Analysis & Market Share, 2020 & 2028
                6.2. Automotive
                    6.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.3. Financial Services
                    6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.4. Consumer Goods
                    6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.5. Media & Entertainment
                    6.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.6. Retail
                    6.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.7. Telecom
                    6.7.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.8. Others
                    6.8.1. Market estimates and forecast, 2017 - 2028 (USD Million)
Chapter 7. Search Advertising Market: Regional Estimates & Trend Analysis
                7.1. Regional Movement Analysis & Market Share, 2020 & 2028
                7.2. North America
                    7.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.2.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.2.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.2.4. U.S.
                        7.2.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.2.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.2.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.3. Europe
                    7.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.3.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.3.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.3.4. Germany
                        7.3.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.3.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.3.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.3.5. U.K.
                        7.3.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.3.5.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.3.5.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.3.6. France
                        7.3.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.3.6.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.3.6.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.4. Asia Pacific
                    7.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.4.4. China
                        7.4.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.4.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.4.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.4.5. Japan
                        7.4.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.4.5.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.4.5.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.4.6. India
                        7.4.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.4.6.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.4.6.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.5. Central & South America
                    7.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.5.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.5.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.5.4. Brazil
                        7.5.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.5.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.5.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.6. Middle East & Africa
                    7.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.6.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.6.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.6.4. South Africa
                        7.6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                        7.6.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                        7.6.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
Chapter 8. Competitive Analysis
                8.1. Key global players, recent developments & their impact on the industry
                8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                8.3. Vendor Landscape
                    8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
                9.1. Google
                    9.1.1. Company Overview
                    9.1.2. Financial Performance
                    9.1.3. Platform Benchmarking
                    9.1.4. Strategic Initiatives
                9.2. Amazon
                    9.2.1. Company Overview
                    9.2.2. Financial Performance
                    9.2.3. Platform Benchmarking
                    9.2.4. Strategic Initiatives
                9.3. Microsoft
                    9.3.1. Company Overview
                    9.3.2. Financial Performance
                    9.3.3. Platform Benchmarking
                    9.3.4. Strategic Initiatives
                9.4. Yahoo
                    9.4.1. Company Overview
                    9.4.2. Financial Performance
                    9.4.3. Platform Benchmarking
                    9.4.4. Strategic Initiatives
                9.5. Verizon Media
                    9.5.1. Company Overview
                    9.5.2. Financial Performance
                    9.5.3. Platform Benchmarking
                    9.5.4.Strategic Initiatives
                9.6. Yelp
                    9.6.1. Company Overview
                    9.6.2. Financial Performance
                    9.6.3. Platform Benchmarking
                    9.6.4. Strategic Initiatives
                9.7. IAC
                    9.7.1. Company Overview
                    9.7.2. Financial Performance
                    9.7.3. Platform Benchmarking
                    9.7.4. Strategic Initiatives
                9.8. Baidu
                    9.8.1. Company Overview
                    9.8.2. Financial Performance
                    9.8.3. Platform Benchmarking
                    9.8.4. Strategic Initiatives
                9.9. Ask
                    9.9.1. Company Overview
                    9.9.2. Financial Performance
                    9.9.3. Platform Benchmarking
                    9.9.4. Strategic Initiatives

List of Tables

1. Search Advertising Market - Key market driver analysis
2. Search Advertising Market - Key market restraint analysis
3. Global desktop market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
4. Global mobile market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
5. Global automotive market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
6. Global financial services market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
7. Global consumer goods market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
8. Global media & entertainment market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
9. Global retail market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
10. Global telecom market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
11. Global others market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
12. Global Search Advertising Market estimates and forecast, by region 2017 - 2028 (USD Million)
13. Global Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
14. Global Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
15. North America Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
16. North America Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
17. North America Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
18. U.S. Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
19. U.S. Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
20. U.S. Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
21. Europe Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
22. Europe Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
23. Europe Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
24. Germany Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
25. Germany Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
26. Germany Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
27. U.K. Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
28. U.K. Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
29. U.K. Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
30. France Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
31. France Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
32. France Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
33. Asia Pacific Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
34. Asia Pacific Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
35. Asia Pacific Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
36. China Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
37. China Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
38. China Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
39. Japan Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
40. Japan Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
41. Japan Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
42. India Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
43. India Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
44. India Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
45. Central & South America Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
46. Central & South America Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
47. Central & South America Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
48. Brazil Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
49. Brazil Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
50. Brazil Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
51. Middle East & Africa Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
52. Middle East & Africa Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
53. Middle East & Africa Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
54. South Africa Search Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
55. South Africa Search Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
56. South Africa Search Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
57. Vendor landscape

List of Figures

1. Search Advertising Market snapshot
2. Search Advertising Market segmentation & scope
3. Search Advertising Market penetration & growth prospect mapping
4. Search Advertising Market value chain analysis
5. Search Advertising Market dynamics
6. Search Advertising Market Porter's analysis
7. Search Advertising Market: Platform movement analysis
8. Search Advertising Market: Industry Vertical movement analysis
9. Search Advertising Market: Regional movement analysis