The global sports events tickets market size was valued at USD 6.0 Billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 16.5% from 2021 to 2028. The significant growth in the sports events such as Olympics, the Football World Cup, and NBA is one of the major factors propelling the growth of the market. The growing popularity of athletes and the rising premier leagues across different sports are expected to further contribute to the growth. Factors such as the increasing adoption of digital tickets and the rising penetration of smartphones across the globe are projected to provide ample growth opportunities to the market. However, the uncertainty of ticket prices and lack of price management may hamper market growth.
The growth in the global sports industry is projected to propel the growth of the market for sports events tickets during the forecast period. The sports industry is the largest entertainment industry in the world with the most popular sports and teams showcasing a positive impact on the economy. Football, basketball, baseball, hockey, and soccer are the most popular sports in the world. Significant growth in advertisement and offers provided by online ticketing companies play a vital role in driving the sale of tickets that further contribute to the growth of the market.
Due to the COVID-19 pandemic, most sports events are getting canceled and postponed further impacting the market negatively. For instance, the National Basketball Association (NBA) and National Hockey League (NHL) suspended their seasons. Major League Soccer (MLS) and Major League Baseball (MLB) suspended their seasons and events of the Professional Golfers' Association (PGA) Tour were also canceled. Several sports leagues altered their schedules in response to the pandemic. Such cancellations of the sports events impacted the sales and revenue generation in the industry.
Based on type, the global sports event ticket market is classified into digital tickets, online printable tickets, and paper tickets. The paper tickets segment held the largest revenue share of over 60% in 2020. A large portion of conventional paper tickets used in the sports events industries such as football and cricket supported the revenue share of the segment. Most theatres have printed movie ticket facilities for online booked tickets as well, especially in emerging countries such as India and China.
The digital tickets segment is expected to register a significant CAGR of 17.3% from 2021 to 2028. The rising demand for e-tickets coupled with the growing penetration of smartphones is projected to provide ample growth opportunities to the market. Significant rise in the use of the internet and the rising trend of using mobile applications for booking live event tickets online are projected to support the growth. An increasing inclination of consumers toward digital tickets to avoid crowds and large queues is expected to further propel the growth during the forecast period.
Asia Pacific is expected to register the highest CAGR of 17.7% from 2021 to 2028. China and India are the key contributors to the regional market. The major factors propelling the growth include the growing sports events industry, per capita income, middle-class population, and disposable income. A significant rise in the popularity of international sports events such as the Cricket World Cup and Olympics and the growing digitalization in China and India will further propel the growth. Moreover, the rising smartphone sales across China, India, and other emerging economies are projected to fuel the growth of the market.
North America held the largest revenue share of more than 50% in 2020. The U.S. is the key regional growth contributor. Football is the most-watched sport in the region with popular teams such as the Bulls, Cavaliers, 76ers, Raptors, Mavericks, Warriors, Trail Blazers, and NY Knicks. A large number of people attend the games via offline and online channels. As per ESPN, 851,824 people watched Bulls, and 843,042 watched Cavaliers in 2018. Additionally, smartphone-based event ticketing services are projected to emerge as the key revenue-generating segment, due to consumer accessibility and convenience.
The sports event tickets industry is always changing and updating. To stay head-on in the market, the key players are keen on launching new strategies. Market players are focusing on increasing investments in R&D to innovate new and attractive solutions for the consumers for ease of purchasing event tickets in the market. The major players are also targeting new regions and demographics to increase the sales of their products, by either entering the new markets solely or by collaborating with local sports events companies across the globe. Some of the prominent players operating in the global sports events tickets market are:
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Report Attribute |
Details |
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Market size value in 2021 |
USD 6.46 billion |
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Revenue forecast in 2028 |
USD 18.79 billion |
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Growth Rate |
CAGR of 16.5% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD Million/Billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; France, U.K.; China; India; Japan; Brazil; South Africa |
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Key companies profiled |
Ace Ticket Worldwide, Inc.; AXS Group LLC; Bigtree Entertainment Pvt Ltd.; StubHub; Live Nation (Ticket Master); Brown Paper Tickets, LLC; Razorgator, LLC; Ticketek Pty Ltd.; SeatGeek, Inc.; Ticket City, Inc.; Vivid Seats LLC |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For this study, Million Insights has segmented the global sports event tickets market report based on type and region:
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