The global tissue and hygiene paper market size was valued at USD 217.2 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2021 to 2028. The market growth can be accredited to the growing demand for tissue and hygiene paper from emerging regions. Growing government initiatives regarding the development of green and environmentally sustainable consumer products are expected to propel the demand for biodegradable tissue and hygiene paper. Therefore, major market players are investing in the development of biodegradable and recyclable hygiene and tissue paper to lower the extensive cutting of trees, thereby decreasing the burden on the environment. Furthermore, increasing awareness regarding better hygiene requirements and public sanitation among consumers is expected to propel the growth of this market during the forecast period.
Correspondingly, escalating disposable income and the introduction of innovative designs and styles in tissue and hygiene paper are major factors driving this market. In addition, market players are launching new products with new properties, making them more appealing for their usage. Additionally, rapid urbanization leading to substantial infrastructural developments is expected to drive the demand for these products in the coming years. Thus, all these factors are expected to facilitate the growth of the market during the forecast period.
The growing investment by market players to introduce new sustainable and eco-friendly products is further projected to boost the industry sales. However, varied and high prices of raw materials, government regulations and policies, and ease of accessibility to substitute products are some of the major factors that may hinder the growth of the market over the forecast period.
The toilet paper segment accounted for the largest revenue share of more than 25.0% in 2020. The growth of the segment can be credited to the increasing demand for these products. The demand for toilet paper is rising considerably not only among households but also among institutes, offices, hotel sector, hospitals, and travel industry, thus generating significant demand from the commercial sector. All these factors are expected to support the growth of this segment in the coming years.
The feminine hygiene paper segment is expected to expand at the fastest CAGR of 6.5% from 2021 to 2028 owing to the increasing demand from emerging economies, coupled with a rise in awareness regarding feminine hygiene among consumers. In addition, initiatives undertaken by the local governments and manufacturers are expected to propel the market growth.
The offline channel accounted for the largest revenue share of more than 80.0% in 2020. The segment includes specialty stores, hypermarkets, supermarkets, and independent retail stores. The framework of the organized retail sector is expected to enhance the demand for hygiene and tissue paper in the coming years. In addition, the rapidly growing organized retail sector in developing economies, such as China, India, and Brazil, is anticipated to boost the product demand during the forecast period.
The online segment will register the fastest CAGR of 6.6% from 2021 to 2028. This can be attributed to the growing popularity and usage of e-commerce platforms. Major manufacturers are partnering with online retailers intending to reach out to new buyers. In addition, an upsurge in sales of tissue and hygiene paper mainly through company-owned websites and other e-commerce platforms, such as Amazon and Walmart, is anticipated to drive the online distribution channel segment in the coming years.
Asia Pacific led the global market in 2020 with a revenue share of more than 35.0%. This growth is due to the rising demand for hygiene and tissue paper from developing countries, such as India, China, and Japan. The growing population and escalating disposable income are chief factors driving the demand for hygiene and tissue paper. Furthermore, there has been significant demand for eco-friendly and sustainable products in this region. This, in turn, will drive the regional market over the forecast period.
North America is expected to register the highest growth rate of 5.8% from 2021 to 2028 owing to the growing demand for toilet paper in this region. Furthermore, upward sales of sustainable and eco-friendly hygiene and tissue paper in this region are majorly driving the market in this region.
Key players are focusing on R&D and introducing innovative products such as sustainable, recyclable, and eco-friendly tissue and hygiene paper owing to the increasing product demand and government regulations. Furthermore, market players are investing in new manufacturing plants to upturn the production capacity and collaborating with regional, small-scale manufacturers to intensify the geographical reach and client base. Some prominent players in the global tissue and hygiene paper market include:
|
Report Attribute |
Details |
|
Market size value in 2021 |
USD 227.2 billion |
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Revenue forecast in 2028 |
USD 319.1 billion |
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Growth rate |
CAGR of 5.0% from 2021 to 2028 |
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Base year for estimation |
2020 |
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Historical data |
2017 - 2019 |
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Forecast period |
2021 - 2028 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
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Country scope |
U.S.; Germany; U.K.; France; China; India; Brazil; South Africa |
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Key companies profiled |
Procter & Gamble (Cascade); Kimberly - Clark; Essity; Kirkland Signature (Costco); Georgia- Pacific; Solaris Paper; Seventh Generation; Charmin Paper; Angel Soft; Naturelle |
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Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global tissue and hygiene paper market report on the basis of type, distribution channel, and region:
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