The global video downloads market size was valued at USD 5.28 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.2% from 2021 to 2028. Factors such as individuals focusing on convenience for accessing video content anytime and anywhere, the availability of high-speed data networks, and the rising adoption of smartphones with advanced functionalities are the key factors driving the market. Increasing penetration of advanced wireless telecom networks and easy internet access across developing countries are increasing individuals’ inclination toward video download services. Additionally, changing lifestyles, rising per capita income, and increasing purchasing power are the driving forces in the market. Video download service providers are focusing on offering additional services to satisfy the end users’ requirements for video content. Moreover, service providers offer various subscription plans to attract individuals.
Video downloads are a method of video content distribution. It is also known as Electronic Sell Through (EST). Video downloads refer to the digital sale of video content where individuals pay a one-time fee to view the content once or for an indefinite period. This video download service generates higher revenues as the latest videos, movies, and events are offered to subscribers. Subscribers offered various attractive prices to repeat purchases by vendors.
During the COVID-19 pandemic and lockdown situation, the governments of various countries restricted the physical movement and citizens preferred to stay at home as a precautionary measure. Theaters and multiplexes were closed across the world. Video on Demand (VOD) service allows to download and view the content. The service became more popular with the increasing number of subscribers during the pandemic, thus positively impacting the market growth.
The media and entertainment vertical captured the largest revenue share of more than 65.0% in 2020. This segment is expected to maintain its lead during the forecast period. This is due to the availability of high-speed internet connectivity and the rising adoption of smartphones. TV shows and movies are being watched for entertainment purposes by individuals. Moreover, rising investments to improve the video downloads infrastructure are expected to play a significant role in fueling the growth of the media and entertainment vertical.
The education and research vertical is estimated to register the fastest CAGR of 3.6% from 2021 to 2028. The distance education model is being adopted by universities, colleges, and educational institutes across the globe. Advanced learning dashboards, eLearning platforms, and keeping track of the learning progress of individuals are some key benefits of eLearning platforms.
The permanent access segment dominated the market with a revenue share of over 85.0% in 2020 and is expected to witness the highest growth from 2021 to 2028. Video download enables subscribers to pay for the video content and own the content for viewing multiple times after purchase. Subscribers can watch the desired content again and again anytime and anywhere. Thus, this type is getting more popular among the subscribers, thereby contributing to market revenue.
The one-time access segment is expected to register a CAGR of 2.4% from 2021 to 2028. In this type, subscribers are allowed to pay for the content and view it once. Content providers charge subscribers to access the content for a limited period of time. Consumers pay and do not own the content, thus this type is less popular among subscribers.
North America held the largest revenue share of more than 35.0% in 2020. The U.S. is positively contributing to the growth of the regional market. The presence of well-established vendors is one of the key factors supporting the market growth. This is one of the promising regions to launch new technology in terms of infrastructure and advanced network, which will help to transfer video content in a simple and the fastest way. Additionally, supportive digital policies by the government are contributing to the market demand.
Europe held the second-largest revenue share in 2020 and is expected to witness steady growth during the forecast period. Well-developed countries such as Germany, the U.K., and France are positively contributing to the market revenue. Wide coverage of the high-speed network across the region will boost the industry demand.
Asia Pacific is likely to expand at the highest CAGR of 4.7% from 2021 to 2028. China and India are positively contributing to the growth of the market. With the growing population and increasing disposable income, the regional market is witnessing significant growth. Many multinational companies are expanding in this region by improving the infrastructural services required for video downloads. Additionally, rising internet penetration is expected to fuel the market growth in the region. The regional market is expected to benefit from the rising scope of video downloads in the media and entertainment industry. The growing information technology sector is also positively contributing to the growth of the market.
The market is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on launching new functions to meet consumers’ expectations by offering trending content to subscribers. Moreover, vendors are expanding their reach across the globe. Such initiatives are expected to boost the popularity of video downloads among consumers. The vendors are aggressively following organic as well as inorganic strategies to expand their footprints across the globe. Some prominent players in the global video download market include:
Report Attribute |
Details |
Market size value in 2021 |
USD 5.43 billion |
Revenue forecast in 2028 |
USD 6.76 billion |
Growth Rate |
CAGR of 3.2% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2017 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, vertical, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; France; U.K.; China; India; Brazil; South Africa |
Key companies profiled |
Netflix; The Walt Disney Company; Apple Inc.; COMCAST CORPORATION; Akamai Technologies; Amazon.com, Inc.; Fandango Media, LLC; Brightcove Inc.; Alphabet Inc. |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global video downloads market report on the basis of type, vertical, and region:
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