Overnight Face Mask Market Size Worth $29.4 Billion By 2025

The global overnight face mask market is estimated to attain USD 29.4 billion, by the end of 2025, and is projected to grow at a CAGR of 7.1% from 2019 to 2025, according to the new report released by Million Insights. Increasing pollution, fast working lifestyle, and improper sleep are key factors that are expected to propel market growth. In addition, high demand for beauty care products having long term effects with skincare solutions is projected to increase the demand for the product in the coming years.

Increasing popularity of such masks owing to their advantages such as mind relaxation and effectiveness in curing skin regimes is anticipated to propel the product demand. These masks are designed by adding fruit and oil-based ingredients. For example, Laniege offers a sleeping mask based on fruit ingredients.

The creams & gels type masks held the largest market share in 2018. These types of masks are enriched with ingredients that are effective soothing skin and repairing bruises. Sheets based masks are expected to gain traction among consumers owing to presence of hyaluronic acid in the product and other benefits to the face.

Manufacturers are focusing on increasing their distribution network. Thus, various players have launched online platforms to sell their own products. Furthermore, increasing popularity of Korean masks across the globe anticipated to influence consumers to prefer online shopping. For example, e.l.f. cosmetics and Sephora have created new formulas to increase its reach across the world.

North America is anticipated to exceed at the fastest CAGR from 2019 to 2025. Increasing consumer awareness along with rising demand for Korean products.is mainly attributing to market growth. Moreover, celebrity endorsements and promotional campaigns are also projected to proliferate the demand for the product.

Leading players in the overnight face masks market include L'Oréal Paris, e.l.f. Cosmetics; Inc., Laniege, The Body Shop, Lakme Cosmetics, Innisfree, Lotus Herbals, and The Estée Lauder Companies Inc.

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 https://www.millioninsights.com/industry-reports/global-overnight-face-mask-market

Further key findings from the report suggest:

• By product, creams and gel masks attributed to the market share of over 55.0% in the overall overnight face mask market. Sheets segment is anticipated to grow at a CAGR of over 7.2%from 2019 to 2025.

• Based on the distribution channel, the online channel segment is projected to grow at a CAGR of around 8.8% during the forecast period.

• North America is anticipated to grow at the fastest CAGR of over 7.5% from 2019 to 2025.

Million Insights has segmented the global overnight face mask market based on product, distribution channel, and region:

Overnight Face Mask Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Cream & Gels
    • Sheets

Overnight Face Mask Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online

Overnight Face Mask Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
    • Asia Pacific
        • India
        • China
    • Central & South America
    • Middle East & Africa