Demand Signal Repository is a convenient database utility that traces data to consumer goods manufacturers, service retailers and end-customers efficiently. Easy storage and data retrieval implementation effecting database query at point of sale (PoS) even to a non-technical person to give businesses a fair idea of customer online behavior trends. The supply chain is devoid of redundancy and information latency among department heads along the chain of supply is also absent under DSR operation.
DSR emphasizes on predictive analytics that lets you remain ahead of the demand curve and a true differentiator of the DSR market is probing market trends in predicting future demands. The most important differentiator is that organizations now are more demand driven rather than supply based markets with DSR solutions s acting as a source of integrated information providing analytics and optimization across the enterprise. Higher costs due to shelved product launches, mismanaged inventory is resulting in higher Out of Stocks (OOS). DSR solution is very intuitive and improves transparency and control.
Data could be PoS data, EDI data, inventory management and promotional data). PoS data gives you an insightful analysis into the marketing funnel with complete handle on retail performance. Uses exist in supply-chain management cycle and across categories buoying different function heads. Control towers are not a patch on useful insights provided by predictive analytics, still to find application with demand signal repository market.
Demand sensing and shaping are terms associated with consumer goods and demand sensing refers to short-term forecasts and acting on downstream data and demand shaping is a relative figure comparing pricing with customer queries in plotting a future demand curve. Segmentation based on application comprises marketing, sales, business intelligence, supply chain management, reduced inventory, promotion of products and forecasting.
Segmentation based on end-use industries comprises consumer goods, healthcare, pharmaceuticals, chemicals and logistics. Segmentation based on region comprises North America, Europe, Asia Pacific, Latin America and MEA. Key industry players include Manta media, Infosys Ltd, vendor managed technologies, One Network, To-increase, Tools Group, Relational Solutions Inc, Manthan Software solutions LTd, Teradata, Retail Signal and Oracle Corporation.
Research Support Specialist, USA