Electric Blankets Market Analysis Report By Distribution Channel, By End User, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global electric blankets market size was worth USD 765.4 million in the year 2018 and is predicted to grow at a CAGR of 7.1% over the forecast period. The introduction of technologically advanced consumer convenience devices and products is the key driver of the market. Further, the launch of stain-resistant, waterproof, light-weight, mobile chargeable, and battery-powered products has fostered market growth. Consumers residing in countries with extreme winters and those suffering from different pain-related diseases contribute to the major chunk of users of electric blankets.

Electric blankets are cheaper as compared to heaters and are highly suitable for use in countries with harsh winters. Manufacturers have been emphasizing the production of insulated sheets lined with thick fleece to offer maximum natural warmth and insulation. Additionally, these manufacturers have launched portable and washable products in the market. For example, Medisana HDW manufactured a blanket made up of microfiber fleece and is machine washable. The blanket incorporates four levels of heat setting for higher control. Klarstein Dr. Watson XL and Imetec 16175 are few other products of this type.

The major threat to this market is attributed to safety concerns like overheating which can be harmful to the users. Pregnant women are more prone to the harmful effects of these products since the low-frequency electromagnetic fields produced by them can harm the fetus. Brain tumors and childhood leukemia are a few of the risks that can lead to very low frequencies.

End-User Insights

The household segment held the largest share of over 45% in 2018. The rising disposable income of customers along with an increase in home-ownership in emerging economies has contributed to the growth of the segment. The rising living standards of people mostly in China coupled with the launch of technologically advanced consumer convenient products is predicted to fuel the demand for electric blankets in the near future. Further, comfort, affordability, and other benefits have surged the demand for electric blankets among consumers of different age groups, particularly in those suffering from pain-related ailments like muscle pains, arthritis, fibromyalgia, painful menstruation, and sinus problem.

The commercial sector like hospitals and hotels is predicted to witness significant growth in the upcoming years. The rapid increase in the tourism industry of colder countries is predicted to increase the adoption of electric blankets in hotels. Furthermore, hospitals provide lucrative opportunities for market players as these blankets are used to control the temperature in a patient’s ward during extremely cold conditions.

Distribution channel Insights

The offline channel held a revenue share of nearly 65% in 2018. Physical verification of the products provides the customers to check product features and help them make informed decisions thus, leading to its widespread popularity. As per theU.S. consumers, they have a higher inclination towards offline purchases especially from specialty, department, and retail stores. On the other hand, Asia Pacific accounts for the highest retail purchases of the product owing to its easy availability.

However, the e-commerce industry is increasing rapidly due to the rising number of tech-savvy consumers and their preference for online shopping. Additionally, the emergence of intermediate online distributors has led to the entrance of e-retailers providing quality products to expand their businesses.

Regional Insights

North America is expected to register the fastest growth with a CAGR of 7.4% over the forecast period. On the other hand, the increasing demand for different flexible heating products in Europe has strengthened this market in the region. Consumers are willing to spend more on such products to stay comfortable and warm during extreme winter conditions.

The Asia Pacific dominated the electric blanket marketing 2018 and is expected to hold a share of about 32% of the global market from 2019 to 2025. Its lead is attributed to the rising adoption of electric blankets in China. The purchase volumes of China account for nearly 30 million units every year due to their affordability, easy availability, and are further sold at garage sales and department stores.

Electric Blankets Market Share Insights

The key players include Jarden Corporation, Morphy Richards Ltd., Shanghai Shenda Co. Ltd., Beurer GmbH, Snugnights UK LLP, Caiyang, Silentnight Group Ltd.Slumberdown, and Shijiazhuang Mengjie Industry Co. Ltd. The safety concerns regarding these products have encouraged the manufacturers to emphasize largely safer and innovative products to fulfill customer needs. The higher investment in research and development to address these issues is a remarkable step in the market.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global electric blanket market report on the basis of distribution channel, end-user, and region:

•Distribution Channel Outlook (USD Million, 2015 - 2025)
     • Offline
    • Online

• End User Outlook (Revenue, USD Million, 2015 - 2025)
    • Hotels
    • Hospitals
    • Households

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
       • France
       • Germany
    • the Asia Pacific
       • China
       • Japan
    • Central & South America
    • Middle East & Africa