Electric Vehicle Infotainment Market Analysis Report By System Type, By Connectivity Type, By End-Use, By Region And Segment Forecasts From 2018 To 2025

Industry Insights

The global electric vehicle infotainment market size was accounted for USD 2.4 billion, in 2016. The concept of rear-seat entertainment is gaining high popularity which is the major factor propelling the growth of the market. An infotainment system with GPS navigation is expected to witness significant growth from 2017 to 2025 owing to its features such as location detection, route mapping, and traffic monitoring. These features are beneficial for drivers, thus, anticipated to gain high traction among the consumer group in the forthcoming years.

The heads-up segment of the infotainment systems will gain traction in coming years owing to its features such as displaying vehicle-related information including vehicle speed and fuel level which provide a safer experience of driving.

The segment of infotainment systems with wireless connectivity features is anticipated to lead the market as they allow transferring data at high speed and provide uninterrupted connectivity. These features help in improving the user experience. However, the growth of infotainment systems with Bluetooth connectivity is anticipated to gradually decline over the forecast period owing to the availability and development of advanced technologies that provide a better user experience.

Moreover, increasing demand for electric vehicles in the passenger car end-user segment is expected to drive the demand for infotainment devices from 2017 to 2025.

System Type Insights

Based on system type, the market is categorized into the navigational system, audio system, rear-seat entertainment system, and video system. The segment of heads-up display systems is projected to attain the fastest CAGR of 75% over the forecast period. In 2016, it was valued at USD 0.16 billion. However, the segment of the multimedia infotainment system is projected to experience a steep decline in terms of revenue by the end of 2025.

Moreover, the segment of wireless connectivity infotainment systems held the largest market share of more than 38.0% in 2016. Increasing awareness among the consumers is expected to propel the demand for electric vehicle infotainment over the forecast period.

Connectivity Insights

Based on connectivity the market is segmented into wired connectivity, cellular, wireless, and Bluetooth segments. The most affordable connectivity alternative among the aforementioned segments is Bluetooth connectivity. However, its low-speed data transfer issue is anticipated to cease its growth from 2017 to 2025.

The segment of wireless infotainment systems is projected to attain a CAGR of 70.4% over the forecast period owing to its high-speed data transfer feature.

End-user Insights

The passenger cars end-user segment held the largest market share of more than 60.0% across the global EV infotainment market, whereas the commercial vehicles end-user segment is projected to attain the fastest CAGR of 71.2% over the forecast period.

However, both the segment differ in their requirements of infotainment systems. Commercial electric vehicles require infotainment systems equipped with advanced functions of communication and navigation when compared to the segment of passenger cars.

Regional Insights

In 2016, Asia Pacific held the largest revenue share of USD 1.03 billion across the global electric vehicles infotainment market. Factors such as improving economic condition, development and adoption of emerging technologies, presence of key players, availability of low-cost labor, and better production facilities are proliferating the growth of the regional market.

Moreover, rising demand across the developed regions owing to rising disposable income levels and better infrastructure is projected to propel the growth of the overall market from 2017 to 2025. Latin America is anticipated to grow at the fastest CAGR of 77.8% over the forecast period.

In Latin America, the market for EV infotainment is expected to witness a significant boom in the forthcoming years owing to the rising adoption of emerging technology like 4G and 5G networking services and reduced prices of data. In 2016, the segment of cellular connectivity infotainment systems accounted for USD 0.9 million in Brazil.

Electric Vehicle Infotainment Market Share Insights

Leading players operating in the global EV infotainment market include Aisin Seiki Co., Ltd., Continental AG, Panasonic corporations, Audi AG, General Motors Corp, Harman International Industries Inc. Clarion Corporation of America, JVC KENWOOD, and Garmin Ltd. Presence of such global players has made the market highly competitive.

Moreover, major players in the market are focusing on mergers and acquisitions to expand their product portfolio and expand their global presence. In addition, they are focusing on technological advancements and customization to gain a competitive advantage over other players.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global electric vehicle infotainment market based on system, connectivity, end-user, and region:

• System Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Multimedia System
    • Heads-Up System
    • Navigation System
    • Driver Safety and Communication System
    • Rear Seat Entertainment System

• Connectivity Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Bluetooth
    • Cellular
    • Wireless
    • Wired Connectivity

• End User Outlook (Revenue, USD Million, 2015 - 2025)
    • Passenger Cars
    • Commercial Vehicles

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa