All-terrain Vehicle Market Analysis Report By Engine Type, By Application Type, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global all-terrain vehicle market size was worth USD 3.9 billion in 2018. The market is anticipated to witness a CAGR of 3.1% over the forecast period, 2019 to 2025. The increasing popularity of various outdoor activities like off-road sports activities, rise in the number of adventure parks and increasing use of such vehicles in agricultural activities are estimated to augment the market growth. Additionally, increasing the purchasing power of consumers in emerging nations is positively affecting market growth.

All-terrain vehicles are a modern form of off-terrain vehicles designed to run on four wheels with low pressure and non-pneumatic tires. These vehicles are bifurcated into two categories namely type I and type II. The type I vehicles are designed for single use with no passengers while type II can be used by other passengers along with riders. Type II vehicles have designated seating arrangements behind the driver seat.

All-terrain vehicles (ATV) are best when it comes to running them off-road. These vehicles have a sturdy design that protects them from adverse environmental conditions. These vehicles are extensively used in forestry, agriculture, military & defense, sports, and surveying. Owing to their ability to carry supplies to remote areas, ATVs are gaining traction.

Additionally, all-terrain vehicles are used in various agricultural applications such as field plowing, animal handling, weed control, and fence-mending among others. Further, these vehicles are used in search & rescue, mining, utilities, construction, and manufacturing. Major companies are exhibiting their products through various events and sponsor programs to gain new customers.

Increasing demand from sports and military sectors is driving the growth for gasoline ATVs. Heavy-duty diesel ATVs are robust and used for material handling and powerful towing applications. On the other hand, electric ATVs are gaining traction in Europe and North America as an alternative to diesel and gasoline ATVs. Volatility in fuel prices and increasing environmental concerns are estimated to drive the demand for electric ATVs.

Engine Type Insights

Depending on the engine, the all-terrain vehicle (ATV) market is segregated into engines between 400-800 cc, above 800 cc, and below 400 cc. Of them, between 400-800 cc segment occupied the highest share with over 48.0% by value in 2018. Growing demand for this segment for utility purposes is driving its growth. ATVs are designed in a way as they can carry a significant amount of load. Further, these vehicles are being increasingly used by governments’ bodies for search and rescue operations along with wild areas monitoring.

On the other hand, ATVs with over 800 cc capacity are estimated to register a CAGR of more than 5.0% from 2019 to 2025. Rising off-trailing events are predicted to bode well for the growth of above 800 cc vehicles. Off-trailing events require an engine with higher displacement abilities. Polaris, in October 2018, introduced Sportsman 850 XP 1000 and Sportsman 850 SP ATVs. These vehicles have sufficient suspension travel and significant ground clearance, thereby, they are ideal for off-trailing activities.

Application Insights

Based on application, the ATV market is segregated into sports, military & defense, sports, agriculture, and recreational activities. In 2018, the recreational category held the largest share in the market with over 66.0% by value. The increasing number of hiking and camping activities are driving the demand for this segment. Further, supportive government initiatives and increasing safety features for all-terrain vehicles are predicted to supplement the segment growth. For example, in 2017, an ATV grant program was introduced by the Oregon Parks & Recreation Department that assists in payment against emergencies, land acquisition, operation & maintenance, and emergencies.

On the other hand, the military & defense segment is likely to grow at a significant rate over the forecast period. During tactical missions, ATVs offer maneuvering and excellent mobility. Various OEMs are involved in military contracts and they provide transport, electric ATVs, and off-road combat. For example, Polaris offers ATV models like Sportsman MV850, DAGOR A1, and Mrzr D4 for various military applications.

Regional Insights

In 2018, North America accounted for the highest shareholder with over 58.0%. Canada and U.S are major countries that have witnessed increased adoption of ATVs owing to increasing disposable income, developed economy, and upcoming projects for electric vehicles. Additionally, the availability of various parks with off-road terrain features is attributing to the growth of the regional market. The region has Rocky Ridge Ranch, Northwest Off-Highway Vehicle Park, and River Valley Motocross off-terrain parks.

Europe is predicted to exhibit a CAGR of 3.9% over the forecast duration. Increasing demand for off-road vehicles from military & defense and agriculture applications is driving the regional growth. In addition, the evolvement of standard safety norms along with revised rules regarding emission from off-road vehicles is anticipated to bolster the market growth. The Asia Pacific offers a lucrative opportunity for manufacturers owing to the increasing use of ATVs in various agricultural activities and increasing military spending in countries such as India and China.

Impact of COVID-19

The market has been adversely affected owing to the outbreak of COVID-19. The pandemic led to the imposition of lockdown in several parts of the world, thereby, disrupting the supply chain. Additionally, the closure of adventure parks, military exercise, and various other activities has resulted in a lack of demand for ATVs, thereby, negatively affecting the market growth. Further, considering the low demand, major players have put a halt to their investment in research and development. However, with relaxing lockdown norms, various manufacturing operations are opening up their operations, which, in turn, offer an opportunity for the industry players. Additionally, despite the pandemic, ATVs demands for agricultural activities are gaining traction.

All-terrain Vehicle(ATV) Market Share Insights

The market is concentrated in nature with leading five players occupying the majority of the share in the global market. Leading players such as American Honda Motor Co., Inc., Yamaha Motor Corporation, Arctic Cat Inc. (Subsidiary of Textron Inc.) Polaris Inc. and Bombardier Recreational Products (BRP) occupied the major share in the market in 2018. The market players are adopting various strategic initiatives such as merger & acquisition, new product launches, and improvement in existing offerings to gain competitive advantages in the market. For example, Textron Inc. acquired Arctic Cat Inc. in March 2017. In addition, Polaris intended to open a multi-brand distribution center in Nevada. This new distribution facility will be in 475,000 square feet and will cater to the need of the company’s parts, aftermarket and accessories business.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global all-terrain vehicle market report on the basis of engine type, application type, and region:

• Engine Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Below 400cc
    • 400cc-800cc
    • Above 800cc

• Application Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Agriculture
    • Sports
    • Recreational
    • Military and Defense

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • The U.S.
        • Canada
    • Europe
        • Germany
        • The U.K.
    • The Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa