Anti-Fatigue Cosmetics Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global anti-fatigue cosmetics market size was accounted for USD 13.9 million in 2018. The market is expected to witness a CAGR of 4.5%, during the forecasted years. This growth can be attributed to rising skin-related issues due to stressful lifestyles, work-life imbalance, and habits of unhealthy eating. Moreover, long-term exposure of skin to UV rays and rising air pollution have paved the way for the demand for anti-fatigue cosmetic products.

Rising preference among the consumers regarding the usage of natural and organic products over chemical-based products is expected to pave the way for the market growth of anti-fatigue cosmetic products. Various natural ingredients like almonds, seaweed, aloe Vera, cucumber, Guarana, citron, and pomegranate are being used in the manufacturing of such products. For example, the skincare range launched by Ren Clean included a variety of products like body cream, body wash, and body scrub which included sage, rosemary, cypress, and geranium.

The growth of this anti-fatigue cosmetics market can also be attributed to the rising influence of the e-commerce industry and increasing demand for the purchase of personal care products through online mode. Thus, the majority of manufacturers have started implementing various strategies and social media campaigns to create brand awareness and to penetrate deeper into the emerging markets. Thus, they have to advertise their products through platforms like Instagram, beauty blogs, and YouTube channels.

Key players have also started launching a variety of products to widen their product portfolio. For example, eye-care cosmetics launched by Becca Cosmetics help in brightening and de-puffing the eyes. The Eye Primer also contains several natural ingredients like match green tea and caffeine. Thus, such products are being developed by the key players that are anticipated to drive market growth in the upcoming years.

Product Insights

In 2018, the product segment of creams held the highest share exceeding 35% across the global market. This growth can be associated with rising demand for products like under-eye creams and primers, moisturizers, etc. owing to their benefits like reduction in dullness, pores, dark circles, and puffiness. The majority of the manufacturers have started producing a variety of products with combinations of natural ingredients to cater to rising product demand.

For example, the Brighteyes Illuminating Cream by Glamglow helps in energizing the area near the eyes. This cream nourishes the skin near the eyes with natural ingredients like watermelon, apple, caffeine, peptides, and linoleic acid. Popularity for gel form of anti-fatigue cosmetics is also increasing continuously across consumers with oily skin. Moreover, this product form is anticipated to register a steady growth rate during the forecast period, 2019 to 2025.

Distribution Channel Insights

In 2018, the offline distribution channel segment held the highest share of more than 80% across the global market. This growth can be attributed to the rising number of offline stores like beauty and health retail stores and convenience stores. In addition, the increasing popularity of supermarkets and hypermarkets across countries like India, China, and Brazil has paved the way for the offline sale of anti-fatigue cosmetic products.

The online distribution channel segment is expected to register significant growth with a CAGR of 4.9% in the upcoming years. This growth can be associated with the rising influence of e-commerce platforms like Amazon and Alibaba among the millennial population. Moreover, features like ease of shopping, doorstep delivery, offers and discounts, and hassle-free return policy are expected to drive the market growth for the anti-fatigue cosmetic product market during the forecasted years. Furthermore, manufacturers are also focusing to increase their sales through these online distribution channels. For example, 30% of the overall expenses of L’Oréal SA are being allotted to develop their strong digital network across the globe.

Regional Insights

In 2018, North America held the highest share of around 37.3% of the global anti-fatigue cosmetics market. This growth can be attributed to the rising number of chronic fatigue syndrome cases due to unhealthy diet, inadequate sleep, and excessive stress among the millennial population across developed countries like U.S. and Canada. In addition, the prevalence of such cases is more among women than men. Due to such diseases, skin becomes dry and dull. Thus, owing to these effects on the skin, demand for anti-fatigue cosmetic products has witnessed a significant rise in the last few years.

Asia Pacific is anticipated to register a significant growth rate with a CAGR of 5.2% during the forecasted years, 2019 to 2025. This growth can be attributed to rising interest in the usage of skincare products across countries like India, China, Japan, and South Korea. Moreover, external factors like increasing population coupled with increasing disposable income among the working professionals are expected to positively impact the market growth for such products. Moreover, key players present in this region are engaged in developing new product formulations for different purposes and are catering to rising consumer demand.

Anti-Fatigue Cosmetics Market Share Insights

The market includes key players such as Unilever; L’Oréal S.A.; Christian Dior SE; Shiseido Company, Limited; The Ordinary; Groupe Clarins SA; and Mesoestetic. These manufacturers are continuously engaged in product innovation and product development. Moreover, various marketing strategies are being implemented to create brand awareness among consumers. For example, an anti-oxidants-base cosmetic named Liftactiv has been launched by L’Oréal S.A. in 2017.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global anti-fatigue cosmetics market report based on product form, distribution channel, and region:

• Product Form Outlook (Revenue, USD ‘000, 2015 - 2025)
    • Cream
    • Oil
    • Lotion
    • Serum
    • Gel
    • Others

• Distribution Channel Outlook (Revenue, USD ‘000, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD ‘000, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
    • South Korea
        • Central & South America
        • Brazil
    • Middle East and Africa
        • Saudi Arabia