Athleisure Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts, 2019 - 2025

Industry Insights

The global athleisure market size was accounted for USD 300 billion, in 2018 and is anticipated to grow at a CAGR of 8.1% over the forecast period of 2019 to 2025. Increasing awareness towards personal grooming and physical fitness amongst millennials is projected to propel market growth. Further, cultural shift in wearing apparel at the workplace globally is expected to increase the usage of athleisure in the forecast period.

Athleisure is considered to be one of the flourishing trends in the apparel industry as it proves to be the best combination of casual style coupled with health enthusiastic appeal. It provides fashion cultures, urban lifestyle, and sports together. Over the last few years, increasing awareness regarding fitness amongst consumers has led to increased participation in recreational activities and sports. Consumers are preferring fitness and wellness activities with fashion and comfort clothing. Moreover, workplaces and corporates are accepting comfortable casual wear like sweatpants. Additionally, increasing the availability of fitness centers and gyms in the offices encourages employees to adopt new athleisure products.

The young workforce has not only to demand a large variety in apparel but also variation in style and innovative functionality. Manufacturers are introducing new products with strong, durable, and good quality material that can be used in several activities like cycling, yoga, mountain climbing, running, snowboarding, sailing, skiing, and other such activities. Major brands like Esprit and H&M have introduced activewear in their product portfolio.

Moreover, many sportswear producers are incorporating fashionable casual wear in their product line as it highlights advanced features of fabric, colors, styling, and comfort. Additionally, celebrities like Justin Bieber, Kylie Jenner, and Khloe Kardashian have changed the mainstream opinion about sportswear into stylish fashionable wear. Khloe Kardashian has her own fashion line named “Good American” that promotes both casual and sports apparel. Kanye West in collaboration with Adidas has named his fashion line “Yeezy”. Famous fashion designers like Jeremy Scott, Alexander Wang, Rick Owens, Stella McCartney, and Rebecca Minkoff are influencing consumers to prefer athleisure products in their daily wear category.

Product Insights

Premium athleisure dominated the market with over 65% share in 2018. The majority of the market was captured by high-end brands like Nike, Reebok, Adidas, Under Armour, and Puma as they provide consumers with high-end products. Fabrics used by them have various properties like rapid drying, lightweight, low-moisture absorption, excellent UV repelling characteristics, and are breathable and wrinkle-free.

Manufacturers are majorly concentrating on launching new products to meet the demand for fashionable and casual sporting wear. For example, Rihanna launched her own brand Fenty with a wide range of athleisure pieces that focus on cool fits and strong colors.

Distribution Channel Insights

The online distribution channel is anticipated to grow at the fastest CAGR of 8.5% over the forecast period. Further, digital platforms like social media, Instagram, Facebook, YouTube, and Snapchat influence consumer preferences. Additionally, celebrity endorsements have a great impact on the apparel industry, as celebrities have a large number of followers on their social media accounts that considerably helps in boosting their online sales of athleisure wear in the forecast period. For example, Kylie Jenner is the brand ambassador of Adidas and endorses its products to her millions of followers over Instagram. Similarly, Victoria Beckham and Gigi Hadid endorse Reebok’s products.

The offline distribution channel dominated the market with over 75% share in the total revenue in 2018. Major companies like Nike, Inc.; Adidas AG; PUMA SE; and Lululemon Athletica, Inc. are concentrating on opening brand outlets to gain traction over their competitors. For example, Adidas AG, in September 2018, announced that it would open several stores in India as it’s planning on increasing its product line in the nation. The company planned on opening around 20 outlets by 2020.

Regional Insights

North America dominated the market with over 30% share in the total revenue in 2018 because a large part of its population is involved in the fashion and styling industry. Further, a huge number of fashion events are promoting casual and fashionable sportswear in the region. Around 25 fashion shows are held in the U.S. every year. These factors are projected to propel the demand for athleisure products in the upcoming years.

India and China are the two fastest developing nations in the Asia Pacific region. Global and domestic players are introducing new products to meet the demand of increasing athleisure wear in India and China. For example, Aditya Birla Fashion and Retail Limited (ABFRL) in January 2018, introduced “Van Heusen” to capture the women’s athleisure market. Similarly, Reliance started selling athleisure wear in their stores named “Reliance Trends”.

Athleisure Market Share Insights

The major global players in the industry include Adidas AG; Under Armour, Inc.; Lululemon Athletica, Inc.; Nike, Inc.; and PUMA SE. Further, new domestic players like Esprit Retail B.V. & Co. KG andTEREZ are significantly capturing the market with good pricing strategies. Moreover, major manufacturers are adapting marketing strategies like launching new products, expanding distribution channels, mergers & acquisitions, and celebrity endorsements to capture a large consumer base. For example, in 2020 Puma has roped in Kareena Kapoor Khan as its brand ambassador. With this, she joins the brand’s roaster of women personalities like Adriana Lima, Selena Gomez, Cara Delevingne, Sara Ali Khan, Dutee Chand, and Mary Kom.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global athleisure market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Mass
    • Premium

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • the Asia Pacific
        • India
        • China
    • Central & South America
        • Brazil
    • Middle East & Africa