Baby Apparel Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global baby apparel market size was worth USD 135.5 billion in the year 2018. The rising concerns for the comfort and safety of the babies are expected to be the major determinant for market growth in the upcoming years. Additionally, parents prefer attractive apparel for their babies along with convenient dresses which are updated with the ongoing fashion trends. These trends are expected to have significant importance in augmenting the market of baby apparel over the forecast period.

Today, parents have higher concerns regarding comfortable apparel for their babies that also improve their adaptability with the surroundings. Moreover, parents prefer apparel without adornments like fancy laces or buttons that could tear apart or result in tripping or any hazard.

A majority of baby apparel are created out of synthetic materials consisting of dangerous chemical dyes and result in skin irritation for toddlers. Governments are aiming on imposing regulations for the textile industry and new policy formulations across different countries to provide safer wearing apparel for babies. The baby apparel should adhere to the standards prescribed by the government relating to flame-resistant requirements.

For example, as per the United States Consumer Product Safety Commission, the framework is set up in three separate divisions’ flammability in terms of the time of flame spread. For instance, class 1 textiles pose a flame spread time of above 7 seconds, class 2 textiles range from 4 to 7 seconds while class 3 textiles for lower than 3.5 seconds, thus, the latter is considered unsuitable for producing baby apparel.

Product Insights

The outwear segment held a share of over 65.0% in 2018. Parents prefer stylish clothes for their babies thereby, driving the demand for fancy apparel. Additionally, exhibitions and fashion shows especially for kids and easy internet access have influenced the parents to remain aware of the ongoing fashion trends. For example, ‘World of Childhood 2020’ an exclusive exhibition for kids, toddlers, and infants is scheduled to take place in Yerevan, Armenia, in June 2020.

The underwear segment is predicted to account for the fastest CAGR of 5.8% over the forecast period. The recent trends show that parents refrain from clothes that consist of harmful dyes as they lead to skin irritation and other hygienic and health issues for the baby. Therefore, parents are anticipated to spend more on the underwear segment to safeguard the toddler against viruses and bacteria.

Distribution channel Insights

The offline channel held the largest baby apparel market share of above 75.0% in terms of revenue in 2018. The key retailers like Cotton On Group; Carter's, Inc.; Gerber Childrenswear LLC; Naartjie; and Hennes & Mauritz AB are aiming on expanding their retail outlets to combat the surging demand. For example, Carter’s, Inc., till 2018, had over 1000 official outlets in North America and over 1700 wholesalers in the United States.

The online distribution channel is predicted to grow at a CAGR of above 6.1% over the forecast period. The rising number of internet users has led to easy access to different information regarding fashion trends among parents. Moreover, the penetration of the e-commerce industry has bolstered the demand for baby apparel products. The parents prefer online shopping due to the benefits like discounts and offer provided by e-commerce giants like Amazon, Alibaba, and Flipkart.

Regional Insights

North America held a dominant position with a share of more than 40.0% in terms of revenue in 2018. The region is anticipated to continue its dominance over the forecast period due to the rising awareness for hygiene and safety of the babies among the working parents of the region.

Asia Pacific is predicted to register the fastest growth with a CAGR of 6.7% by 2025. Countries like China and India are likely to hold the largest share in the overall baby apparel market due to the higher birth rates in these countries along with better childcare facilities in urban and rural areas. The trend is predicted to contribute significantly to widen the scope for these products.

The Middle East & Africa is predicted to observe considerable growth in the near future. Urbanization coupled with higher purchasing power and birth rate in countries like Ethiopia, Kenya, and Nigeria is anticipated to create new opportunities for this market in the near future.

Baby Apparel Market Share Insights

The key players include Cotton On Group; Naartjie; Hennes & Mauritz AB; Industria de Diseño Textil, S.A.; Gymboree Group, Inc.; Nike, Inc.; and Carter's, Inc. Market players are focusing on strategies like new product launches and collaboration with online and offline channels to increase their business potential. For example, Carter’s, Inc., a leading designer of kids apparel, in October 2018 announced the introduction of a yearly campaign via e-commerce portals and offline stores on the side of ‘Pajama Program’, an NGO that encourages the adoption of pajamas as convenient sleepwear, especially for young children and babies. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global baby apparel market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Outerwear
    • Underwear

• Distribution channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
        • France
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa