Baby Shampoo And Conditioner Market Analysis Report By Type, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global baby shampoo and conditioner market size was accounted for USD 4.8 billion, in 2018 and is projected to grow at the CAGR of 5.1% over the forecast period, 2019 to 2025. Increasing demand for baby care items along with growing birth rates is contributing to market growth. In addition, rapid urbanization and the rising purchasing capacity of the consumer are expected to propel the demand for baby care products. Moreover, these products help in removing flakes and scalp infections on a baby’s body.

People use conditioner and shampoo to eliminate the knots and tangles from the baby’s hair for taking extra care. These shampoos also offer better hydration and nourishment to the hair. Consumers are more inclined towards products that best suit all hair types. Additionally, people are concerned about the baby’s hygiene and health. Owing to these factors companies in this market focus on providing the best-suited hair care products for babies.

Furthermore, an increase in the number of working women professionals along with a high literacy rate is some of the factors impacting positively the growth of the market. Increasing awareness among working women about baby care items is expected to drive the demand for these products. Working women professionals are the main consumers of conditioners and shampoos that possess antifungal and antibacterial properties. These key factors about health concerns for babies are expected to drive the demand for baby shampoo and conditioner in the next few years.

Manufacturers focus on these aspects to innovate their products and to influence the consumer base. For instance, Johnson and Johnson offer head-to-toe shampoo and baby wash, which is recommended by the majority of doctors in the U.S. It does not contain any hazardous chemicals such as paraben and phthalate, and it is gentle on a baby’s delicate eyes.

The presence of hazardous elements such as formaldehyde, phthalate in the shampoo may hinder the market growth. Product innovation and strict regulations are some of the major challenges for manufacturers. Thus, the government regulations and greater influence of digital media are anticipated to impact the demand for the product. 

Type Insights

Based on type the baby shampoo and conditioner market are bifurcated into organic and non-organic segments. In 2018, the non-organic segment held the largest share in the overall market. Easy availability and low cost along with less awareness about chemicals are expected to increase the demand for the product in rural areas. Moreover, the demand for non-organic shampoos is decreasing in urban areas due to rising awareness about the ill effects of non-organic products. 

It is observed that people prefer organic shampoos and conditioners as they do not contain harmful chemicals which can be hazardous for a baby’s sensitive skin. In addition, organic products are potent with herbal ingredients such as aloe vera, cradle-crap, and anti-dandruff elements. These health benefits are expected to boost the demand for this segment. Furthermore, increasing consumer preference towards high-quality products is expected to proliferate the market growth. 

Distribution Channel Insights

On the basis of distribution channels, the market is bifurcated into offline and online segments. In 2018, the offline channels dominated other segments in the overall market. Consumers are willing to pay more for baby care items. The offline channels are comprised of hypermarkets and supermarkets with special stores for the baby care segment. Factors such as visibility, authenticity, and availability of all the major brands of pharmacies under one roof are gaining momentum among consumers.

The online channel segment is projected to grow at a significant CAGR from 2019 to 2025. In 2013, according to Moms and Media report, mothers are getting influenced by online retailers through internet buying. Furthermore, increasing penetration of digital media or e-commerce is one of the main reasons for the rise in online chains. Top players such as Amazon, Firstcry, and Hopscotch. are gaining in popularity, particularly among the younger generation. 

Regional Insights

In 2018, Asia Pacific held the largest market share of over 50% in the overall baby shampoo and conditioner market. The growth is majorly attributed to rising birth rates across countries such as India and China.

According to the National Statistics Bureau of China, over 17 million infants were born in 2016. Similarly, India according to a UN report, the population of India is 1.37 billion and is projected to grow over 270 million by 2050.

In addition, growing income levels of the middle-class age group along with the rising birth rate are fostering the market growth. The marketing and endorsement activities also play a vital role in gaining traction among consumers. In addition, companies offer various gift collections of baby care items. These gift collections are gaining high popularity and are gifted during birth celebrations and baby showers.

Baby Shampoo and Conditioner Market Share Insights

Leading players in the market include Unilever, Johnson and Johnson, Beiersdorf, The Himalaya Drug Company, Burt’s Bees, Mothercare, L’Oreal, Earth Mama Angel Baby, and Weleda. Top players in the market are focusing on product innovations to expand their product portfolio. For instance, the tear-free category is evolved as the main segment in developing shampoos for bathing.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global baby shampoo and conditioner market report on the basis of type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Organic
    • Non-organic

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 -2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • The Asia Pacific
        • China
        • India
    • Central and South America
        • Brazil
    • Middle East and Africa (MEA)
        • GCC Countries