Barbeque Grill Market Analysis Report By Product, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global barbeque grill market size was accounted for USD 4.79 billion, in 2018. The market is expected to witness a significant growth rate with a CAGR of 4.5%, from 2019 to 2025. Shifting trend of outdoor cookouts on holidays and weekends among the millennial is expected to drive the demand for such products. Rising willingness among working population to spend on such premium products for indoor and outdoor cooking is also expected to fuel the market demand. 

These grills are manufactured using cast iron and stainless steel, thus, have higher lifespan and lower prices as compared to rest of the raw materials. Moreover, manufacturers also provide warranty ranging from 1 to 10 years coupled with a lifetime warranty for burners. These are some of the factors anticipated to further drive the product demand from 2019 to 2025.

These manufacturers have started manufacturing grilled products with features like electronic igniters, gas grills, fuel gauge, fuel valves, and pullout trays. Large number of customers across the developed regions like North America and Europe prefer to buy barbeque grills that run on natural gas owing to ease of availability and lower prices. 

Over 70% of population across U.S. and 80% across Canada own a grill or a smoker. Increasing outdoor cooking activities across this region are expected to boost the market demand for such products. More than 49% of population across U.S. participates in cooking activities that are conducted outdoors. These trends are anticipated to boost the market demand for BBQ grills in the near future.

Product Insights

In 2018, the gas product segment held the largest market share across the global BBQ grill market. This product type runs on natural gas or propane owing to its ability to fire up immediately. Moreover, increasing population across developing countries is expected to adopt gas products having features like side burners and stainless steel body.

The product segment of electric grills is anticipated to register the fastest CAGR of 5.6% during the forecasted period, 2019 to 2025. These products offer huge convenience for preparing grilled food items. This factor is expected to boost the market growth. For example, the Spectrum Brands has launched electric grills having 5 non-stick plates named Grill & Broil.

Application Insights

In 2018, the commercial application segment held the largest share in the global barbeque grill market with revenue of USD 2.66 billion. Rising popularity of eating at BBQ restaurants across developing countries like China, India, and Brazil are expected to drive market growth. Increasing activities like trekking and camping are also expected to boost the demand for such grills. Moreover, hectic work-life of working population coupled with the need for spending on weekend parties and outings has also paved the way for high demand for such grills.

The household segment is anticipated to witness a CAGR of 4.8% during the forecast period, 2019 to 2025. Manufacturers have started launching grills, especially for household applications. Consumers have started purchasing portable, flat top and single burner products. Thus, the market for household grilled products is expected to witness significant growth from 2019 to 2025.

Regional Insights

In 2018, North America held the largest share of over 55% across the global market for barbeque grill. This growth can be attributed to rising consumption of grilled food items across countries like Canada and U.S. According to the HPBA report, around 70% of population is engaged in activities of BBQ grilling during the summer weekends. In addition, cookouts being arranged on Thanksgiving, Christmas, New Year’s Eve and Independence Day are expected to boost the market demand for barbeque grill. In North America, around 50% of the consumers preferred barbeque for birthday parties and 24% preferred for small trips and camping. Thus, to cater to this rising demand for BBQ grills, the manufacturers have also started investing in R&Ds for product development as per the desired specifications suggested by consumers.

Asia Pacific region is expected to witness the highest CAGR of 5.6% during the forecasted period, 2019 to 2025. This growth can be attributed to the increasing consumption of street food among the consumers coupled with increasing market penetration of key players across the emerging markets of regions like APAC and MEA. Moreover, rising demand for BBQ products like hotdogs, pizzas, and burgers is expected to fuel the market growth in upcoming years.

Barbeque Grill Market Share Insights

The market for barbeque grill includes key players such as Spectrum Brands, Inc.; The Coleman Company Inc.; Kenmore; Char-Broil LLC; LANDMANN; Traeger; FIRE MAGIC and Broilmaster. These players are constantly engaged in product development and adopting technological advancements to boost sales. For example, the BergHOFF had launched a ceramic oven and BBQ in 2018. Such products can prepare grilled food for 4 to 6 people and are compact in size.

Report Scope

Segments Covered in the Report

This report forecasts revenuegrowth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global barbeque grill market report based on product, application and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Gas
    • Charcoal
    • Electric

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Household
    • Commercial

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East and Africa