Bean Bag Chairs Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global bean bag chairs market size was valued at USD 3.3 billion in 2018 and is expected to grow with a CAGR of 4.0% during the forecast period, 2019 to 2025. The rising adoption of bean bags chairs in restaurants, cafes, airport lounges, and various other commercial places are expected to boost the product demand in the forthcoming years.

The rising development of new residential areas is expected to create demand for bean bags chairs with traditional chairs. These chairs are portable, cheaper, easy to carry, and in fashion. Therefore consumers are looking to add them with their regular set of furniture. Additionally, increasing demand for indoor and outdoor bean bag chairs, due to high product visibility and availability is anticipated to aid the market growth. Moreover, the rising use of bean bag chairs for gaming, eating, watching television, and reading purposes is a key factor providing traction to the market growth.

Bean bag chair consists of an outer bag cover enclosed with PVC pellets. These bags are available in a variety of sizes, patterns, and colors. Further, these bags are luxurious, lightweight, comfortable, stylish, flexible, and attractive. Additionally, they are made up of corduroy, fake fur, leather, and suede materials.  These bags are highly popular among all age groups, owing to their portable features and variety of usages such as floor cushion, chair, and table. Modern metropolitan houses have a lesser floor area per person or per unit, due to which can create a huge opportunity for the bean bags market as they take less space.

The rising adoption of bean bag chairs in furnishing the living room, bedrooms, and dorms are expected to drive the product demand in the upcoming years.  Further, we can see the rising adoption of bean bag chairs on pool sides both in hotels and private properties across the world. It can be also be used as a radiant heating pad, which is filled with natural materials such as corn, oats barley, wheat, rice, flax seeds, and cherry pits, provides warm temperature.  This is further expected to fuel the growth of the bean bag chair market over the forecast period.

Product Insights

The product segment has been bifurcated into indoor and outdoor. The indoor segment has accounted for the higher market share, in 2018. Rising demand for branded and luxurious furniture along with domestic decor products is expected to drive the product demand in the next few years. Additionally, rising availability and easy accessibility of bean bags chairs is another key factor driving the market from, 2019 to 2025.

The outdoor segment is expected to grow with a CAGR of 5.2%, during the forecast period, 2019 to 2025, owing to rising demand for premium quality furniture in hospitality sectors, corporate offices, and lounges. Additionally, growing urbanization coupled with enhanced living standards of middle-class consumers in developing countries like India, Brazil, Thailand, and Vietnam is projected to boost the segment demand in the coming years.

Distribution Channel Insights

The distribution channel has been segmented into offline and online. The offline segment held the largest market share, in 2018. This high revenue share can be attributed to the rising availability and accessibility of bean bags chairs in retail stores across metropolitan cities. Further, retail stores help customers in choosing the right product before purchasing it. Additionally, the offline segment reduces the shipping cost and offers various benefits such as discounts, return facility, and membership.  MUJI is one of the leading retailing companies which offers a wide variety of consumer goods and furniture products are planning to add two new retail stores every year in Indian and South East Asia. Further, Swedish furniture company IKEA has opened its first store in Hyderabad, India, and plans to come up with new stores in other metropolitan cities around the country over the new few years. This is expected to drive the sale of bean bag chairs over the forecast period.

The online channels are expected to grow with the fastest CAGR of 6.4%, during the forecast period, 2019 to 2025. The segment growth is attributed to the rising adoption of e-commerce channels, online marketing, digital platforms, and social media. Additionally, companies are using various social media platforms such as YouTube, Facebook, Instagram, and Twitter for increasing product visibility. These factors are projected to fuel market growth, during the forecast period. Additionally, these channels provide discount offers, doorstep delivery, and return facility. This is projected to boost the segment growth in the forthcoming years.

Regional Insights

Europe held the largest market share, in 2018. Rising demand for branded and premium quality furniture products and shifting preferences of consumers towards modernized, innovative, and luxurious products has resulted in a high revenue share in this region. Furthermore, the presence of well-established players in the region is projected to augment the market growth in the next few years.

Asia Pacific market is expected to grow with the fastest CAGR during the forecast period, 2019 to 2025. Key players are expanding their product range in emerging countries such as China, Indonesia, and India. The rising population of middle-class consumers and increasing product penetration in urban as well as rural areas are anticipated to propel the product demand in the upcoming years. Furthermore, increasing numbers of distribution channels and growing demand for home décor products are projected to propel the market demand in the forthcoming years.

COVID-19 Impact Insights

The bean bag chair market has been negatively impacted by the COVID-19 outbreak, as the demand for home décor products has significantly declined while the demand for office furniture is increasing. Furthermore, with the growing number of coronavirus cases, the companies are encouraging employees to work from home. Asa result, propelling the demand for study tables & chairs and reducing the adoption of bean bag chairs. Thus, expected to hamper the market growth in the forthcoming years. However, the top MNCs like Google, Flipkart, and Salesforce, were providing allowances to their employees for setting up home offices. These initiatives are prompting employees to buy comfortable furniture like ergonomic chairs and bean bag chairs. Thus, projected to boost the market growth in the forthcoming years.

Bean Bag Chairs Market Share Insights

Key companies in the market are Unilever LUVU BRANDS; MUJI; CordaRoy's; Lumaland Inc.; Fatboy; Comfy Sacks; and others. Increasing demand for luxurious and premium quality home furniture is anticipated to fuel the market demand in the forthcoming years. Key players in the market are implementing various competitive strategies such as product innovation and improvement, capacity expansion, and merger & acquisition, which are expected to help them to remain competitive in the market.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Million Insights has segmented the global bean bag chairs market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Indoor
    • Outdoor

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S
    • Europe
        • U.K.
        • Germany
        • France
    • the Asia Pacific
        • China
    • Central & South America
        • Brazil
    • Middle East & Africa
        • UAE