Bluetooth Headphones Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global Bluetooth headphones market size was worth USD 7.8 billion in 2018. The growing penetration of digital smart devices such as tablets, laptops, smartphones, and television is attributing to the growth of the market. Additionally, features such as noise cancellation, which enhances the listening experiences, is further proliferating the product demand.

Owing to the convenience associated with the use of Bluetooth devices, their demand is expected to increase significantly shortly. Various technologies incorporated in these devices such as hands-free calling, gesture recognition, and others are expected to bode well for the growth of the market. The introduction of smartphones has made the headphone jack redundant. Further, the launch of a quality Bluetooth product has positively affected the market growth. Consumers are more focused on buying a quality product with a sophisticated sound.

The demand for reliable and useful products is gaining traction among consumers. With the growing promotion of products through social media and various other digital platforms, consumers easily obtain the required information about products before making a purchasing decision. Studies reveal that the demand for Bluetooth products with quality sound is increasing globally and even consumers are ready to pay a higher amount. Further, apart from features such as quality, sound, and noise cancellation, consumers also look for the overall aesthetic appearance of products. Thus, such features are projected to supplement market growth over the forecast period.

Fitness and sports enthusiasts are increasingly adopting wireless sound solutions as it helps them in performing different exercises with ease. This factor, in turn, is anticipated to positively affect Bluetooth headphones market growth. Further, leading manufacturers such as Apple Inc., Sony Corporation, and others are utilizing different technologies including biometric owing to the increasing requirement for tracking different physical activities. Thus, such advancement in wireless headphones is projected to drive market growth shortly.

Product Insights

Among different products, the in-ear category accounted for 46.9% of the market share in 2018. Features such as improved battery life, USB-C, noise cancellation, and lightweight are aiding the market growth of this segment. Further, the incorporation of biometric sensors in headsets is increasing the popularity of this segment among fitness enthusiasts, thereby, positively affecting the market growth of the in-ear segment.

On the other hand, the over-ear category is expected to register a CAGR of 12.5% over the forecast period. Factors such as ease in handling, improved design, longer talk time, and noise cancellation features attributed to the segment growth. Further, owing to the rising demand for easy-to-use headphones, key players such as Bose and Sony are focusing on introducing advanced headphones with features such as built-in Voice Max that enable clear conversation.

Distribution channel Insights

The online segment held the largest market share with over 49% in 2018. Countries such as China and India are the major contributors to the growth of this segment owing to the increasing penetration of digital technologies in the region. Further, growing consumers’ spending on mobile accessories and the rapidly increasing smartphone industry are bolstering the growth of this segment. Various online distributors such as Flipkart, Amazon, and JD.com among others are popular in these countries.

Western countries such as U.K and U.S are witnessing rising adoption of multi-branded stores. This segment is likely to exhibit a CAGR of 12.4% over the forecast years. Growing demand from consumers for quick delivery is attributing to the growth of this segment. Further, leading players have strengthened their brands' presence in emerging countries also. For example, Great Eastern intended to set up almost 10 such stores in India recently.

Regional Insights

The Asia Pacific was the largest market in 2018 occupying a share of 34%. Owing to the rising disposable income, consumer spending on consumer electronics has increased considerably. Further, consumers require headsets that they can use on the go. Additionally, the increasing popularity of jack-less smartphones has positively influenced the Bluetooth headphones market growth.

On the other hand, North America is likely to grow at the highest CAGR of 12.9% during the forecast years. Growing demand for wireless headsets from fitness enthusiasts in countries, such as the United States and Canada is the major factor driving regional growth. Additionally, increasing e-commerce penetration in the region has attracted millennials consumers, which, in turn, strengthens the regional market growth.

Bluetooth Headphones Market Share Insights

The market is competitive owing to the presence of several established players. Leading players in the market are Sony Corporation, Apple Inc., SAMSUNG, Audio-Technica, Panasonic Corporation, Skullcandy.com, Koninklijke Philips, and Audio-Technica. The introduction of new products remains a key factor that drives competition in the market. For example, Sennheiser introduced different sets of wireless headsets with features including hand-free calling, lightweight, and others.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global Bluetooth headphones market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Over-Ear
    • In-Ear
    • On-Ear

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Exclusive Store
    • Multi-branded Store
    • Online Retail

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa