Car Care Products Market Analysis Report By Product, By Packaging Volume, By Region And Segment Forecasts From 2020 To 2027

Industry Insights

The global car care products market size was worth USD 12.04 billion in 2019. It is anticipated to register 4.2% CAGR over the forecast duration. Factors such as increasing sales of automotive and technical advancements in car washing are driving the market growth. Market players are emphasizing the development of products with multiple uses. Easy-to-use products are gaining traction among consumers. The United States held the largest share in the market owing to the increasing motorization. The country has 838 vehicles per 1,000 people.

The United States also is the home of the major industry players. Further, the increase in the number of car care centers in the country is supplementing the market growth. Key players are producing various products that cater to specific needs. Large product portfolios and specialty products offer competitive advantages to the market players, thereby, making the entry of new players tough.

The rise in the sales of luxury vehicles has contributed to the growth of the market, as these vehicles require premium services and costly parts. North America and Middle East countries are witnessing increased demand for luxury car care services. Considering this, market players are setting up a dedicated center for luxury car servicing, which, in turn, is positively driving the market growth.

Product Insights

Depending on the product, the car cleaning product segment held over 30.0% share in the car care products market in the global revenue. The demand for dry car washing has surged in the recent past owing to growing environmental concern and convenience offers by the product. Dry wash help remove the light dirt without causing any damages to car paint.

Glass cleaning products are used to clean mirrors, windshields, and headlights. Windshield washer fluids led the market and they are available concentrates form. Antifreeze additives are mixed with these fluids in cold areas to avoid frost formation on the car screen.

The interior cleaning products segment is projected to register 3.2% CAGR over the forecast duration owing to the increasing demand for maintenance of car interior. Leather cleaner and upholstery cleaner provide deep cleaning and remove grime and dirt available on the interior of the body.

Packaging Volume Insights

In 2019, the 501 ml to 999 ml segment held over 38.0% share in the market by packaging volume. Increasing use of this product in small workshops, repair shops, and individual users is driving the segment growth. In the past few years, the number of people opting for repair and maintenance has increased considerably, which, in turn, is positively affecting the growth of the market.

In addition, the less than 250 ml segment is also gaining traction and it is widely used for car wax, polishes, and other interior cleaning operations. On the other hand, several advantages such as easy storage and portability also drive the demand for this segment. This packaging is mostly used for wax and polishes that are intended for little use.

1 L to 5 L segment is likely to register a 3.8% growth over the forecast duration due to the increasing number of small to medium scale care centers. These car care centers use a number of products on daily basis. Emerging countries are witnessing a rise in the opening of such car care centers.

The demand for more than 5 L packaging segments is mostly witnessed in larger car stations and dealerships. Bulk quantity products are also cost-effective, which further drives their sales. The rise in the demand for professional and premium car care services is anticipated to propel the demand for this segment over the forecast duration.

Regional Insights

North America accounted for more than 38.0% share in the market due to the rising demand for luxury cars and the growing use of mini trucks. The rise in the sales of luxury vehicles and the presence of key market players in the region are key factors driving regional growth. Mexico, on the other hand, is witnessing increased demand for automotive, therefore, offering a lucrative opportunity for the market players.

On the other hand, Asia Pacific is projected to witness considerable growth over the forecast duration owing to the rise in the number of on-road vehicles in China and India. Factors such as the presence of leading car manufacturers and the growing penetration of electric cars in the region are anticipated to proliferate the market growth. However, the trade war between the United States and China is anticipated to cause disruption in the market.

COVID-19 Impact Analysis

The car care product market has been negatively affected owing to the outbreak of COVID-19. The pandemic has led to the closure of several car care shops across the globe, which resulted in a sudden drop in growth. Further, car wash businesses were required to adhere to COVID-19 norms such as social distancing and other safety practices, which led to low demand. In addition, the pandemic also affected the Do-It-yourself (DIY) car services owing to the weak supply chain caused shortage of car care products. Nonetheless, with the resumption of various economic activities, the demand for car care products is gaining traction. China, in particular, is witnessing increased sales of automotive vehicles.

Car Care Products Market Share Insights

Owing to the presence of several local and international players, the market is fragmented. Players such as Tetrosyl, Turtle Wax Inc., 3M, and Armor All hold a significant share in the market. However, these players face increased competition from regional players. The Asia Pacific provides a lucrative opportunity for the market players owing to a rapid rise in the automotive industry. In addition, owing to the rising sales of luxury cars, the demand for polishes and wax is anticipated to increase, as a result, projected to fuel the market growth. Several key players present in the market are Cartec B.V., Turtle Wax, Armor All, 3M, MAFRA S.p.A., Sonax GmbH, and Chemical Guys among others.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Million Insights has segmented the global car care products market report on the basis of product, packaging volume, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)
    • Car Cleaning Products
    • Car Polish
    • Car Wax
    • Wheel & Tire Care Products
    • Glass Cleaners
    • Interior Care Products
    • Others

• Packaging Volume Outlook (Revenue, USD Million, 2016 - 2027)
    • Less than 250 ml
    • 251 - 500 ml
    • 501 - 999 ml
    • 1 L - 5 L
    • Above 5 L

• Regional Outlook (Revenue, USD Million, 2016 - 2027)
    • North America
        • The U.S.
        • Canada
        • Mexico
    • Europe
        • Germany
        • The U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Netherlands
    • The Asia Pacific
        • China
        • India
        • Japan
        • Indonesia
        • South Korea
        • Australia
    • Central & South America
        • Brazil
        • Argentina
        • Chile
    • The Middle East & Africa
        • Iran
        • Saudi Arabia
        • UAE