Carpet & Rug Shampoo Market Analysis Report By End Use, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global carpet & rug shampoo market was sized USD 51 Million in 2018. The market is expected to witness a significant growth rate with a CAGR of 3.4%, from 2019 to 2025. This growth can be attributed to the increase in carpet demand across commercial spaces like offices and shops. Carpet & rug has also got traction with several hotels, restaurants.

The rising demand for cleaning services across the hospitality industry is expected to fuel the market for such shampoos. For instance, by 2022, the need for such carpets and rugs shampoos is expected to boost in Qatar owing to the upcoming FIFA Football World Cup. Also, the rising construction industry in the emerging regions is anticipated to drive market growth.

To achieve sustainability, most manufacturers have started producing products with natural or eco-friendly ingredients. Further, the strategy of attractive packaging coupled with a rise in the number of marketing campaigns being carried out by the manufacturers is also anticipated to boost sales. Moreover, growing preference for décor at homes, offices,s and other retail spaces are anticipated to increase the need for such products. To boost sales, the manufacturers are also building alliances with major hospitality and service-based industries. This is expected to boost market growth during the forecasted period.

The rise in the busy work schedule among the working population does not spare the time for cleaning the premises. These products like rugs and carpets are being used to keep the floor dust-free and clean. Thus, usage of such products helps in saving the cost, time, and efforts for cleaning the floors. The use of carpets prevents the chances of falling or slipping over the smooth floor surface. All these factors are anticipated to boost the market demand for carpets and rugs in the residential sectors thereby boosting the overall market growth.

The shampoos used for washing the floors leave residues or stains of foam if the floor is not cleaned and might also damage the carpet or the fabric. Such factors are anticipated to act as a hindrance in the market growth for carpets and rug shampoos. Also, the invention of a variety of carpet styles that can be used directly and can be cleaned easily is expected to act as a hindrance in the market growth during the upcoming years.

End-Use Insights

The usage of carpets and rugs is mostly seen in stores, retail, and other office spaces. Thus, the commercial end-use segment is anticipated to have the largest share of 55.4% during the year 2018. The rise of the infrastructure industry coupled with rapid urbanization is anticipated to boost the need for carpets and rugs. Also, the use of such carpets reduces the chances of floor damages and the risks of slipping. They also provide a good look for office space at a low cost.

The automotive industry and hospitality industry are the major consumers of carpets and rugs. The majority of the commercial spaces have built an alliance with the service providers and cleaning equipment manufacturers. Thus, the market for carpet or floor cleaning products like shampoos is anticipated to rise. As products like shampoo can directly be infused into the cleaning equipment, their demand is expected to surge in the upcoming years. Huge commercial complexes use large carpets or rugs which require regular maintenance. Thus, the need for such products is anticipated to grow in developed regions like North America and Europe.

The residential application segment is majorly limited to the rugs washing. The usage of carpets is majorly seen in huge mansions and bungalows. Owing to the increase in the hectic life among the working population coupled with the rise in disposable income, the need for a carpet and its related services is expected to have a positive impact in the upcoming years. The consumers' demand for products that can serve the purpose of natural surfactant, stain remover, and have pleasant fragrance is increasing. The carpet shampoos can serve all such purposes with a single formulation of chemicals.

Several manufacturers have been focusing on making attractive packaging that can be used for household floor cleaning machines. Also, the rising availability of carpets and rugs having designs in the emerging regions is anticipated to boost the market. The rugs are being used in the bedrooms, living rooms, and outside bathrooms to prevent damage to the floor as well as to reduce the chances of slipping. Thus, the rising adoption of rugs is anticipated to boost the need for such shampoos during the forecasted period, 2019 to 2025.

Distribution Channel Insights

In 2018, the segment of offline distribution channels held the largest share in the global market. Also, the need for a practical demo is prevalent for the consumers before making the buying decision. The manufacturers are constantly focusing to boost the sales of their products by implementing various strategies such as product placements in supermarkets and hypermarkets. To penetrate deeper into the emerging economies, the manufacturers are expanding their reach and are focusing on the retail channels.

However, owing to the rising influence of digitalization and e-commerce sectors, the segment of the online distribution channel is expected to grow at a CAGR of 4.6% during the forecasted years, 2019 to 2025. Many developing countries like China have adopted the online distribution channel. Most of the manufacturers and distributors are preferring this channel due to several benefits such as the reduction in storage and inventory costs. This, in turn, controls the cost of the product as per the generated demand. Thus, the carpet and rug shampoo market is anticipated to grow in the upcoming years. 

Regional Insights

In 2018, the region of North America was the largest regional market holding a share of 51.6%. The rise in the usage of the carpets for improving the aesthetic look of the houses as well as increasing the infrastructure industry is the factor responsible for the growth of this market. Also, the rising number of carpet manufacturers and cleaners is anticipated to fuel the market growth in the upcoming years.

The rising awareness among the consumers for the usage of the carpets using products like shampoo to minimize the settling of the dust is anticipated to fuel the market growth. But, the presence of foam residues and stickiness after cleaning the carpet is anticipated to hamper the market growth in the upcoming years.

The region of Asia Pacific is expected to grow at a CAGR of 4.3% during the forecasted years, 2019 to 2025. The segment of the residential application holds a significant share across the market owing to the higher adoption rate. Also, an increase in willingness to spend on a home or office décor is anticipated to propel product consumption in the upcoming years.

Countries like the U.K. and Germany held a significant share in the global market across the European region. These countries are anticipated to show the fastest consumption of such products owing to the rising automotive industry. These rugs are also used in cars to avoid the spoilage of the car interior. Thus, the need for such products is expected to increase across this region.

Carpet & rug shampoo Market Share Insights

The carpet & rug shampoo market is competitive in nature. The key players in the market are Clorox Company; Bissell Inc. and Bio-Kleen. The majority of the key players have their presence in the Asia Pacific region. However, the consumption of such products is largely seen across North America.

Most of the manufacturers have started focusing on the developing regions of Central & South America and the Asia Pacific due to increasing urbanization and a rise in the levels of disposable incomes among the working population. These manufacturers are constantly engaged in product development using natural or eco-friendly ingredients.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global carpet & rug shampoo market report based on end-use, distribution channel, and region:

• End-Use Outlook (Revenue, USD Million, 2015 - 2025)
    • Commercial
    • Residential

•Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
        • Europe
    • Germany
        • U.K.
    • The Asia Pacific
        • China
        • India
    • Central & South America
    • Middle East & Africa