Ceramic Sanitary Ware Market Analysis Report By Product, By Application And Segment Forecasts From 2019 To 2025

Industry Insights

The global ceramic sanitary ware market size was accounted for USD 40.2 billion in 2018 and is expected to grow with a CAGR of 10.4% during the forecast period, 2019 to 2025. The growing adoption of ceramic materials across the construction industry, owing to its low cost and high resistance properties is projected to boost the market growth over the forecast years. Further, the rising spending of consumers on luxury sanitation products is anticipated to augment the product demand in the upcoming years. The increasing applications of ceramic sanitary ware in commercial sectors such as hotels, restaurants, Malls, and corporate offices frosting are projected to create huge growth opportunities for the market during the forecast period, 2019 to 2025.

Growing demand for shower plates, bathtubs, washbasins, and various other accessories in commercial places, is projected to boost the market growth in the forthcoming years. Furthermore, rising purchasing power, rapid urbanization, and shifting preferences of consumers from unbranded products to branded products are anticipated to bolster the market in the upcoming years. Additionally, the rising number of construction activities across the globe is projected to boost the demand for ceramic sanitary products during the forecast period, 2019 to 2025. Ceramics has grown in popularity as a material used for sanitary ware products. Thus, the construction of the new building is expected to drive the demand for ceramic sanitary ware products.

The rising application of ceramic materials in the hospitality industry is anticipated to accelerate the product demand in the forthcoming years. Furthermore, the growing investment in the development of infrastructure, especially in the emerging economies, like China and India, is expected to boost market growth over the forecast period.

The growing number of commercial & residential construction activities and the increasing demand for luxurious houses are expected to fuel the demand for ceramic sanitary ware products in the forthcoming years. For instance, Godrej Properties has built premium apartments in 2019, with a potential of 375 million square feet, which, in turn, is expected to fuel the demand for sanitary products. The majority of businesses have increased their spending on the automation of the production process over the last few years. For example, many companies have automated their production process, where the sorting and packing of the product are done automatically. Moreover, the growing adoption of automation will help key players in reducing operational costs and improving product quality. Thus, expected to boost the market growth during the forecast period, 2019 to 2025.

Product Insights

The product segment has been bifurcated into washbasins, toilet sinks & water closets urinals, and others. The toilet sinks & water closets segment has accounted for the largest market share in 2018. Growing demand for replacing traditional toilets with modern ceramic sanitary ware, along with the aesthetic appeal is anticipated to be the key driving factor for the ceramic sanitary ware market growth.

Parryware has launched 16 new sanitary ware products in 2019, comprising 10 water closets. Moreover, these products are equipped with advanced technologies such as Jet Flushing and Vortex Flushing, which ensure optimum surface cleaning with lower water consumption. Additionally, these products are available at an initial price of INR 10,500 across 7,000 retail outlets.

The washbasins segment is anticipated to see significant growth over the forecast period, 2019 to 2025, owing to new product launches by the key manufacturers and rising demand for high-quality sanitary ware products. Furthermore, urban-inspired shapes products are expected to have a strong impact on market growth. For example, Grohe has introduced a new collection of ceramic sanitary products in July 2018, which is sold under the brand name Cube. Moreover, the product collection has a wall-mounted basin that is made of a white ceramic body, along with the innovative design taps. These types of attractive designs and advanced features of products are expected to accelerate segment growth in the forthcoming years.

Application Insights

The application segment has been bifurcated into residential and commercial. The residential segment held the largest market revenue share in 2018 and is anticipated to dominate the market during the forecast period, 2019 to 2025. Rising demand for ceramic sanitary ware in urban areas and an increasing number of government initiatives for sanitation in rural areas is the key driving factor for the segment growth. Further, rising population, disposable income, and rapid urbanization coupled with an increasing number of construction activities in developing nations like India, Indonesia, Brazil, and China are projected to propel the segment growth during the forecast period, 2019 to 2025.

The commercial segment is anticipated to see the fastest growth over the forecast period, 2019 to 2025, owing to rising demand for advanced material and innovative sanitary products in the hospitality sectors, corporate offices, and retail sectors. Further, growing demand for premium and luxurious ceramic sanitary wares in the real estate industry are expected to propel the segment growth in the upcoming years. Additionally, these products possess low maintenance costs and are made with high precisions.

Regional Insights

North America has accounted for more than 20% of market revenue share in 2018, owing to growing consumer awareness about luxury sanitary products with aesthetic appealing the U.S. and Canada. Furthermore, the growing availability of products with unique designs, color variants, and glossy finish features is anticipated to augment the product demand in the region. The growing innovations and high penetration of advanced technologies in the region are expected to create huge growth opportunities for the market in the region.

Asia Pacific market is expected to grow with the fastest CAGR during the forecast period, 2019 to 2025. Growing development in the real estate industry coupled with the rising disposable income of middle-class consumers in emerging countries such as China, India, and Indonesia are projected to boost the regional product demand in the forthcoming years. Furthermore, changing lifestyles, rapid urbanization, and rising product awareness are expected to accelerate regional market growth in the forthcoming years. The growing number of new product launches by leading players in the market such as LIXIL Corporation, Toto Inc, and HSIL, are projected to upsurge the product visibility in emerging countries such as India, Japan, and China. Thereby, anticipated to augment the regional market growth over the forecast period.

COVID-19 Impact Insights

The ceramic sanitary ware market has been negatively impacted by the COVID-19 outbreak, owing to strictness imposed by the government on the import and export of products. The production of the product has been affected severely, owing to a shortage in the supply of raw materials and the unavailability of laborers. Furthermore, due to lockdown, various construction projects have been put on hold, as a result, reducing the demand for ceramic sanitary ware products. Moreover, consumers are reducing their spending on non-essential products, such as clothing, sanitary wares, beauty care, and various others. This is expected to hamper the market growth over the forecast period. However, as the lockdown eases and the economy will reopen, the ongoing & upcoming construction projects are projected to aid the market growth during the forecast period, 2019 to 2025.

Ceramic Sanitary Ware Market Share Insights

The leading players in the market include Duravit AG; Villeroy & Boch; RAK Ceramics; Toto Inc.; Hansgrohe; Grohe AG; Kohler; HSIL, among others. The market players are adopting various strategies such as product innovation, collaborations, merger & acquisition, and partnership, in order to capture the higher market share and gain a competitive edge over each other.

For example, The Tokoyo based company LIXIL Group has acquired the Sentini Sanitary wares in 2018. Moreover, with the help of these acquisitions company will be able to expand its geographical presence in emerging countries like India and China.

Report Scope

Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global ceramic sanitary ware market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Wash Basins
    • Toilet Sinks & Water Closets
    • Urinals
    • Others

• Application Outlook (Revenue, USD Billion, 2015 - 2025)
    • Residential
    • Commercial

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • The U.S.
    • Europe
        • U.K.
        • Germany
    • The Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa