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In 2018, the global cookies market was sized at USD 30.62 Billion. It is expected to register growth with a CAGR of 5.3% during the forecasted years, 2019 to 2025. The increasing popularity of the product coupled with the rising trend for consumption of packed and on-the-go snacks is expected to drive the market during the forecasted period, 2019 to 2025. Moreover, increasing demand for chocolate cookies across the developed regions of North America and Europe is expected to boost market growth.
Increasing disposable income across the developing regions of APAC and MEA is also expected to drive the demand for cookies in the next few years. An increase in the popularity of the products containing digestive ingredients and oats as major constituents are expected to surge the demand for cookies in the upcoming years. Also, an increase in awareness about the consumption of gluten-free cookies is anticipated to boost market growth.
The process of the shortened baking process is used to produce fat-free cookies that are rich in proteins. As consumers across the developed regions of North America and Europe are more concerned about lactose intolerance and glutamic disorders, the demand for gluten-free cookies is expected to surge. Also, as the government is promoting the use of organic ingredients, the manufacturers have started using them to get organically certified. This change in the usage pattern among the manufacturers is also expected to boost sales during the forecasted period.
The increase in the supply of alternatives such as chocolates and biscuits can be considered as one of the threats which may hamper the market growth. Also, as the manufacturing cost for cookies is higher, the end cost is increasing. These factors act as restrain for market growth. But, rising disposable income and various initiatives are undertaken by the manufacturers to boost their sales, and the implementation of strategies like attractive packaging is expected to attract consumers, thereby increasing the market growth in the upcoming years.
In 2018, the segment of bar cookies in the product type had generated a revenue of USD 10.14 billion. As these products improve the functioning of the heart and blood circulation, they are becoming popular across developed and developing regions. Drop cookies are also one of the popular segments and are expected to generate more than USD 8 billion in revenue by 2025. The manufacturers such as Oreo and Dunkin are launching a variety of products and are promoting them through online mediums which are helping to boost the growth rate for the cookies market.
The offline segment is expected to be the largest distribution channel from, 2019 to 2025. An increase in the number of supermarkets/ hypermarkets and local convenience stores across developing countries such as China and India are expected to drive the demand soon. However, the online segment is expected to register the highest CAGR of 5.9% from 2019 to 2025 owing to the increasing popularity of various e-commerce portals like Amazon and Alibaba.
Also, as the usage of smartphones has been increasing continuously over the period, various e-commerce portals have launched their mobile application to boost the sale of their products.
In 2018, the region of North America dominated the global market. An increase in the consumption of cookies among the working population across countries like the U.S., Canada is expected to contribute to market growth. Also, the availability of natural and artificial flavors, chocolate, and peanut butter is expected to drive the market for cookies in the upcoming years.
The region of APAC is estimated to be the fastest-growing market with a CAGR of 6.8% during the years 2019 to 2025. An increase in the disposable income among the working population, rapid urbanization, and an increase in the population is expected to boost the demand in the upcoming years.
The key manufacturers producing cookies include Danone S.A.; Britannia Industries Ltd.; The Kellogg Company, Parle Products Private Limited, etc. These manufacturers are focusing on new product launches and establishing business partnerships to penetrate deeper into the untouched or emerging markets. Thus, the products reach of such manufacturers is increasing evening in developing countries such as China and India.
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Attribute |
Details |
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The base year for estimation |
2018 |
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Actual estimates/Historical data |
2015 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Billion and CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa |
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Country scope |
U.S., Canada, Mexico, Germany, U.K., China, India, Japan, Brazil, and South Africa |
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Report coverage |
Revenue forecast, company share, competitive landscape, and growth factors and trends |
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15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization |
This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global cookies market report based on product, distribution channel, and region:
• Product Outlook (Revenue, USD Billion, 2015 - 2025)
• Bar
• Molded
• Rolled
• Drop
• Others
• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
• Offline
• Online
• Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• U.K.
• the Asia Pacific
• China
• India
• Japan
• Central & South America
• Brazil
• Middle East & Africa
• South Africa
Research Support Specialist, USA