Curling Irons Market Analysis Report By Product, By Application, By Distribution Channel And Segment Forecasts From 2019 To 2025

Industry Insights

The global curling irons market size was accounted for USD 3.22 billion, in 2018. It is estimated to grow significantly, at a CAGR of 5.8% over the forecast period, 2019 to 2025. Demand for inexpensive hairstyling and hair grooming products is rising at a robust pace. Moreover, the incorporation of better technology such as heat adjustment options and vitamin coating in the product to prevent prolonged hair damage is driving the demand for curling irons during the forecast period.

Consumers highly prefer products that are easy to carry, handy, and portable. Moreover, technologically advanced products are highly preferred by youngsters. Therefore, the leading companies in this industry are trying to launch technologically advanced products to cope up with changing customer preferences. For example, a company named Dyson launched a complete kit of hair grooming equipment named Dyson Airwrap Styler Complete. It consists of a smoothing brush, airwrap barrels, volumizing brush, filter cleaning brush, pre-styling dryer, storage case, and non-slip heat resistant mat. Hence, consumers have a complete package of hair styling tools and they do not need to purchase different products.

The market growth is driven by factors such as the availability of curling irons with features like 360-degree curling options for flawless curls and vitamin coating for hair nourishment and conditioning. For example, a company named Conair Corporation launched a curling wand named Curl Secret which has tourmaline ceramic coating on its curling chamber due to which hair is curled in all directions to get perfect curls and natural bounce.

Consumers get influenced by YouTubers, beauty bloggers, online tutorials for various hairstyles, and reviews of celebrities. Therefore, manufacturers and leading brands are trying to attract customers through beauty bloggers and celebrities.

Product Insights

In 2018, the curling irons market was dominated by the curling tongs segment which accounted for more than 47.2% market share. The non-stick coating on curling tongs provides a soft and lustrous texture to hair, and the product comes with different heat adjustment levels to minimize hair damage due to heat. Moreover, the effect created by this product lasts longer than other products, which has attracted a large number of consumer and commercial groups. Further, the heating plate is coated with different materials such as simple metal, ceramic, and tourmaline to prevent hair from damage caused by exposure to heat.

The curling wands segment is projected to grow at the fastest CAGR of about 6.1% during the forecast period. The growth of this segment is expected to boost further due to its fast and intensified heating properties. Further, there are different spirals available to shape the curls differently. These factors are expected to drive the market from 2019 to 2025. Manufacturers are focusing on improving and developing the product, which is anticipated to be one of the major driving forces for market growth in the future. For example, in 2019, a company named Lunata Beauty had launched a product named Lunata Cordless, Convertible Curling Iron, with a removable clip and 32 mm titanium barrel. 

Distribution Channel Insights

In 2018, the segment of hypermarket & supermarket distribution channels held the largest market share of over 45.0%. These stores provide access to a wide range of products of various brands at discounted prices and also allow consumers to physically test the products before purchasing them. These factors thereby, drive the growth of this channel. For example, Geloon Electronic Technology Limited teamed up with more than 50 global brands in retail and professional salon distribution markets with most of the players in Western Europe and North America.

An online distribution channel is projected to grow at the fastest CAGR of 6.3% during the forecast period. There has been an increase in the number of online retailers such as Flipkart.com, Amazon.com, Lunatahair.com, and Bed Bath & Beyond Inc. that sell hair styling products. This factor is expected to drive the growth of online channels over the forecast period.

Application Insights

The commercial application segment held more than 74% of the market share in 2018. Nowadays, beauty parlors, makeup studios, and salons are providing professional hairstyling services which are expected to proliferate the product demand. For example, in 2017, the number of salons actively operating in the U.S. was above one million. Moreover, the hairstyling industry generates 45% of its revenue from hair cutting and hairstyling services. Thus, the rapidly growing commercial segment is expected to significantly impact the growth of this product.

The application of curling irons in the residential segment is projected to grow significantly from 2019 to 2025. This product is gaining high popularity owing to a rising preference for reasonable hair styling appliances to self-groom at home. Additionally, consumers are spending a huge amount on hair styling products to improve their appearance. This factor is expected to propel the growth of the segment. Moreover, the increasing trend of travel and tourism has influenced a large number of consumers to buy handy and portable equipment. This factor is expected to drive the market over the forecast period.

Regional Insights

In 2018, the revenue share held by North America was more than 36% and it is anticipated to be the largest market for curling irons. The growth of the regional market is positively influenced by fashion vloggers who promote hair styling products through their social media accounts. The commercial application segment is expected to witness high demand for curling irons owing to the presence of a large number of hairstylists in this region. For instance, in Texas, more than 45000 people were appointed as hairstylists, in 2017. Therefore, the market in this region is expected to grow significantly over the forecast period.

The curling iron market in the Asia Pacific is expected to grow at the fastest CAGR of 6.3% during the forecast period. There has been a rise in the adoption of western culture and trending hairstyles in emerging countries like China, Bangladesh, and India which has driven the regional demand for this product. New segments such as advanced hair styling tools and portable appliances are expected to have promising growth opportunities in the regional market over the forecast period. Furthermore, the rising disposable income of consumers and increasing demand for technologically innovative products are expected to accelerate the demand for curling irons in this region.   

Curling Irons Market Share Insights

The presence of leading players like Conair Corporation; Koninklijke Philips N.V.; Helen of Troy; Spectrum Brands, Inc.; Curlingiron.org.; Lunata Beauty; Revlon, Inc.; Geloon Andis Company; and Dyson makes the market highly competitive. Companies are majorly focusing on strategic decisions like the expansion of their product lines and the adoption of new technologies for meeting the uncertainty of consumer preferences.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the curling irons market report based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Curling Tongs
    • Curling Wands
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Hypermarket & Supermarket
    • Convenience Store
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa