Diaper Rash Cream Market Analysis Report By Product, By End User, By Distribution Channel And Segment Forecasts From 2019 To 2025

Industry Insights

The global diaper rash cream market size was estimated at USD 1.4 billion, in 2018 and is projected to grow at a significant rate of CAGR 6.6% over the forecast period, 2019 to 2025. The growing awareness about the health of infants is mainly driving the market growth. Additionally, the rising prevalence of bedridden patients along with chronic disorders is expected to propel the demand for the product.

In addition, the growing awareness regarding harmful effects caused by the chemical elements used for soaps, lotions, oils, and shampoo. Thus, due to these factors, consumers are shifting towards organic and natural products.

In addition, diaper creams are growing in popularity owing to their hygiene benefits. Furthermore, the growing population of working individuals and increasing literacy rate is influencing the consumer to look after organic products. The manufacturers also focus on marketing campaigns to gain traction among consumers.

The diaper rashes cause disorders such as bacterial infections including Cellulitis, which occurs in infants and adults. According to studies, in 2014, around 20% of infants had dermatitis. All these factors are expected to positively impact the market growth.

Product Insights

Based on the product, the diaper rash cream market is bifurcated into organic, and conventional types. Organic category product is anticipated to propel at the CAGR of over 6.9% over the forecasted period. The growing popularity regarding health consciousness among consumers is expected to boost market growth.

Manufacturers are focusing on new product launches to meet the changing consumer demands. For instance, in 2016, Hindustan Unilever has launched a variety of products such as shampoo, lotions, baby wipes, soaps under the baby care category. The products are launched under the brand ‘Dove’.

End-User Insights

The Infant category is anticipated to propel at the CAGR of over 6.7% over the forecasted period, 2019 to 2025. The growing popularity of products regarding health consciousness and hygiene of babies is expected to boost the market growth. additionally, the companies are introducing new products based on government guidelines and policies.

For instance, in 2019, Sebapharma GmbH has introduced products such as creams for babies. These products are also free of chemicals and do not have any irritation on the body. All these initiatives are expected to propel the demand for the product.

Distribution Channel Insights

In 2018, the offline channel held the largest market share of over 80.0% in the overall market. Key players include Amazon, 7-Eleven, and Walmart. These global players are now focusing on investing in the countries such as India, Taiwan, and Thailand.

For example, in 2018, Apollo Pharmacy has increased its number of stores to 3000 in the Indian market. The company is also planning to open new stores in the forecast period. Moreover, 7-Eleven has collaborated with Future Group to open new stores in the market.

The online segment is anticipated to grow at a CAGR of 7.6% during the forecasted period. The growing internet and digital media network in China and India are expected to create huge opportunities for the market.

Regional Insights

Asia Pacific is projected to grow at a CAGR of 7.1% over the forecast period. New product development is a key factor propelling the product demand. For example, in 2017, Kino Corporation, has launched skin creams for diaper rashes especially for infants. It also gives protection from bacterial infections and reduces the redness of the skin.

North America region is estimated to exceed over USD 495 million by the end of 2025. Strict government policies are leading to new product innovations. According to the consumer product safety commission (CPSC), phthalate is banned. These factors are expected to positively impact the market growth.

Impact of COVID-19 Insights

The COVID-19 pandemic has negatively impacted the global diaper rash creams market. The personal care product manufacturers have suffered the loss of revenues owing to reduced consumer demand and supply chain disruption in raw materials. For instance, Beiersdorf Inc. has witnessed a decline of 3.6% in their personal care segment sales during Q1 of 2020.

However, the market is expected to foresee significant growth owing to rising health concerns, and bacterial infections. During the pandemic, the changing consumer behaviors with a focus on personal care, and hygiene especially among infants which are expected to support the market growth.

Diaper Rash Cream Market Share Insights

Leading players in the market include Bayer AG; Unilever; Johnson & Johnson; Beiersdorf Inc.; The Honest Company, Artsana USA, Inc., The Himalaya Drug Company, and Tubby Todd Inc. The companies in the market are focusing on developing new products, acquisitions, and invest heavily in their R & D.

For instance, in 2015, Beiersdorf has launched a rash cream for babies called Aquaphor in the American market. The product is useful in treating skin problems in toddlers and infants.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global diaper rash cream market report on the basis of product, end-user, distribution channel, and region:

• Product Outlook (Revenue, USD Million,2015 - 2025)
    • Organic
    • Conventional

• End User Outlook (Revenue, USD Million, 2015 - 2025)
    • Infant
    • Adult

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
        • France
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East &Africa (MEA)