Dishwasher Market Analysis By Product, By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global dishwasher market size was accounted for USD 6.29 billion, in 2018. Factors such as increasing working-class population, preference for streamlined cleaning appliances, adoption of modular kitchens, and joint families are augmenting the demand for the product. Moreover, the growing preference for sophisticated cleaning appliances in both commercial and residential segments to save energy, time, and water for utensils cleaning is projected to bode well the market growth over the estimated period.

Consumers are inclined towards stainless-steel dishwashers as they require low maintenance for the past many years. Stainless steel products save energy as they require less heat for drying up. Also, consumers are extensively preferring innovative products having properties such as LED touch panels, rinse support, glass protection, and shine enhancers. Such innovations are projected to supplement the demand for the product.

Growing urbanization and increasing per capita income of the emerging nations such as Brazil, China, India, and Taiwan are boosting the dishwasher’s demand. Working-class professionals are increasingly demanding time-saving kitchen appliances due to their hectic work schedules. Growing awareness for water-saving has been encouraging manufacturers to introduce products that use less water than what is used for washing hands.

Manufacturers have increased investment in product development to offer additional features with the product. The product is equipped with sensors that are connected to the smartphones of the user to give reminders of the wash duration along with checking the detergent level present in the water. Moreover, manufacturers are also launching the personalized product as per the requirements of the customers for a specific region. For example, Robert Bosch GmbH in 2019, introduced a dishwasher for Indians incorporated with the Kadhai feature, which is an important dish for Indian customers’.

Application Insights

The commercial application segment dominated the market by over 60% of the revenue share in 2018. Increasing application of the dishwasher in commercial spaces such as cafes, restaurants, hotels, and pubs due to its ability to clean a large number of glassware and dishes efficiently. Dishwashers have been a constant aid in maintaining high standards of hygiene and cleanliness ensuring smooth workflow among the workers.

The residential segment is projected to grow at a CAGR of 8% over the forecast period. Factors such as the growing preference for household appliances, increasing awareness for cleaning and sanitation, and changing lifestyles are predicted to bode well the segment growth. Moreover, the adoption of designer and modular kitchen styles is anticipated to augment the product demand over the forecast period.

Distribution Channel Insights

The offline channel dominated the dishwasher market with a revenue share of over 85% in 2018. The growing penetration of offline retail such as specialty stores, hypermarkets, and supermarkets offering a wide array of products along with lucrative offers and discounts is attracting customers to shop from these channels.

The online channel is projected to ascend with a CAGR of 8.4% over the forecast duration. The growing penetration of the internet and shifting customer preference for e-commerce retail is projected to fuel the online sales of the product. Also, the growing expansion of various e-commerce giants such as Amazon and Big basket, worldwide is also predicted to supplement the sales of dishwashers over the forecast years.

Product Insights

Freestanding dominated the market by occupying a market share of more than 55% in 2018. These products allow consumers to move them easily along with offering extra space for storage. These machines are equipped with cutting boards covered with countertops. These machines are cost-effective than built-in and don’t require any specific installation process. Hence, customers find these machines more convenient in handling than built-in. Also, manufacturers are producing personalized freestanding dishwashers that will suit the kitchen cabinets.

The built-in category is anticipated to expand with the highest CAGR of 7.8% over the forecast period. Growing preference for modular kitchens is driving the demand for built-in products. These products have more properties such as targeted sprays, multiple spray arms, and a specific wash cycle over freestanding products. Additionally, these products are compact and easily fit in small houses preferred by customers. Continuous advancements such as LED touch panels, sleek look, and dynamic kitchen interiors are also promoting the demand for built-in products. For the past many years, the growing popularity of drawer and wall format built-in washers due to its adjustable interior design and automatic programs. For example, a U.S.-based kitchen appliance manufacturer namely Sub-Zero Group 2019, launched a soundproof Cove built-in dishwasher.

Regional Insights

The Asia Pacific led the market withover30% market share in 2018. Growing consciousness for cleanliness and hygiene is one of the major factors propelling the market. Taiwan, India, South Korea, and China are the key regional markets. International brands are expanding their operations in South Asian countries such as China. To combat this increasing competition, domestic players are launching a series of personalized products based on specific customer requirements in China. For example, Haier Group Corporation has launched its Chinese-style 45cm and 60cm dishwasher, suitable for the design of Chinese kitchens. The introduction of innovative products is anticipated to bode well for the growth of the regional market.

Dishwasher Market Share Insights

Leading players in this industry include Robert Bosch GmbH; Asko Appliances AB; Electrolux AB; Samsung Group; Aga Rangemaster Group; LG Electronics Inc.; FagorElectrodomésticos; Whirlpool Corporation; Miele; and Haier Group Corporation. Key players are adopting strategies such as M&A to maintain their dominance in the market. For example, Haier Group Corporation, in 2016, acquired the home appliances segment of General Electronics Company for USD 5.6 billion. This has helped Haier Group to acquire more market share with the support of a wide range of products of General Electric Company.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global dishwasher market based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Freestanding
    • Built-in

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa