Dried Berries Market Analysis Report By Product Type, By Application And Segment Forecasts From 2019 To 2025

Industry Insights

The global dried berries market size was accounted for USD 29.70 Billion in 2018. The market is anticipated to witness a significant growth rate with a CAGR of 5.8% during the forecasted years, 2019 to 2025. This growth can be attributed to the increase in awareness about the maintenance of personal health and wellbeing by the consumption of natural food products. The manufacturing of dried berries includes extraction of the water content from the fruit using methods such as vacuum drying, solar drying, freeze-drying, and microwave drying. This process preserves the flavor and nutritional value of the product.

Increasing health concerns among the millennials and rising trends towards health and wellbeing are anticipated to boost the market growth for dried berries in the upcoming years. The trend for the consumption of natural and organic products is being prevalent among developed as well as developing countries. This trend can be attributed to the rising disposable income among the working population and an increase in the level of hypercholesterolemia and heart diseases among people. For instance, the consumption of Blueberries which act as antioxidants, reduces bad cholesterol oxidation, thereby reducing the chance of heart diseases. 

The factors which act as a restraint in the market growth for dried berries include various types of allergies and the high content of sugar. For example, dried blueberries have five times more calories and six times the sugar content than fresh blueberries. Thus, it becomes unsuitable for consumption among people who have diabetes and other sugar-related diseases. Mostly, the chemical named Sulphur dioxide is used to process dried berries. The use of such chemicals can increase the chances of asthma among sulfite allergic or sensitive people.

The rising usage of dried berries for manufacturing cereals, baby foods, snack bars, ice-creams, chocolates, and other products is expected to boost the market demand in western countries. The region of North America held the largest market share in the global market. This growth can be attributed to the increasing disposable income among the working population and rising urbanization. The increasing consumption of bakery products is also expected to fuel the demand for such products.

Various types of food products are being invented in snack bars and cereals category owing to the rising increasing preference of usage of natural and organic ingredients in the manufacturing across the developing countries like China and India. For example, Kellogg’s invented strawberry-flavored corn flakes and oats as a healthy option for breakfast across countries like India. The rising preference for the consumption of natural and organic consumables among the aging population and changing lifestyle of the consumers owing to the rising health awareness is expected to drive the dried berries market growth during the forecasted period, 2019 to 2025.

Product Insights

Various dried fruits like raisins have health benefits owing to the presence of calories, soluble fats, and sugar in them. Thus, they are widely being preferred among millennials and sport athletes. They contain nutrients in larger quantities which are highly concentrated. In 2018, the segment of grapes held the largest market share of 32.59% and is anticipated to grow at a significant growth rate from 2019 to 2025.

The raisins or dried grapes are largely used for producing various types of ice creams, chocolates, cakes, and snack bars. For instance, Haagen-Dazs and Mövenpick manufacture the rum-raisins ice cream which is becoming popular among the consumers. These raisins are also used in the preparation of various dishes during festivals in India. Thus, as the demand for such products is expected to increase in the upcoming years owing to the increasing population, their market is expected to grow significantly.

The product segment of dried strawberries is being used in the manufacturing of baby products like Pediasure and Cerelac. The global market for this product type is expected to grow with a CAGR of 6% during the forecasted period. This growth can be attributed to the presence of a high level of ellagic acid and biotin which reduces the signs of aging and act as a supplement in building nails and hair.

By 2025, the segment of other products includes blackberries, cranberries, and acai berries are expected to generate total revenue of USD 5.86 Billion. The blackberries are rich in fibers, vitamins, antioxidants, and other minerals. It has a low level of carbohydrates, calories, and fats. Thus, it is being used in the manufacturing of various dietary supplements.

Application Insights

In 2018, the segment of bakery & confectionery segment held a share of around 33%. The segment of frozen desserts which includes ice cream is gaining popularity across tropical countries like China, India, and South Africa. The rising demand for vegan food has also forced the manufacturers to produce products like ice-creams, protein bars, and cakes using natural alternatives like almond milk and soymilk. Various resins, blueberries, and strawberries are used for flavoring such food items. Thus, the market for dried berries is expected to boost in the upcoming years. For example, the strawberry-flavored soymilk being manufactured by Alpro is gaining popularity among consumers.

The other application segment includes a variety of dietary snacks and baby foods. This segment is anticipated to grow at a CAGR of 5.3% during the forecasted period, 2019 to 2025. As products like snack bars and cereals have high nutritional content, their consumption is expected to increase in the upcoming years. Thus, the market for dried berries is expected to rise in the developed as well as developing regions across the globe.

Regional Insights

Asia Pacific is expected to grow at a CAGR of 6.7% during the forecasted years, 2019 to 2025. This growth can be attributed to the rising disposable income, increasing geriatric population, the spread of awareness to maintain personal health, and improving lifestyle. The rising number of food and beverage manufacturers which help across developing countries like India and China is expected to drive the market.

Consumption of food products like cereals, protein bars, and diet snacks has various health benefits such as decreasing the level of cholesterol and fats from the human body. Thus, these products are becoming popular across developed regions like North America. This region is expected to account for 30.67% of the global dried berries regional market and is expected to grow at a CAGR of 6.2%. This growth can also be attributed to the large-scale production of blueberries in the U.S. which accounts for more than half of the global production.

Dried Berries Market Share Insights

The key players in the market for dried berries are Mariani Packing Co Inc.; Ocean Spray Cranberries Inc.; Arimex Ltd; National Raisin Company; and Del Monte etc. These manufacturers are constantly engaged to develop new techniques and methods for the preservation of berries which will increase their shelf -life.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global dried berries market report based on product type, application, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Blueberries
    • Strawberries
    • Grapes
    • Others

• Application Outlook (Revenue, USD Billion, 2015 - 2025)
    • Frozen Desserts
    • Cereals & Snack Bars
    • Bakery & Confectionery
    • Others

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • India
        • China
    • Central & South America
    • Middle East & Africa