Electric Face Cleanser Market Analysis Report By End Use, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global electric face cleansers market was worth USD 6.9 billion, in 2018. The rise in the number of skin diseases and increasing beauty consciousness among end-users are driving the growth of this market. Further, growing spending on skin treatment and skincare products is positively affecting the market growth.

Air pollution is among the leading causes that deteriorate skin health. Smog caused by air pollution is responsible for wrinkles and skin aging. Increasing cases of skin aging led to a rise in the adoption of skincare products such as body lotions and sunscreen. Electric face cleansers, on the other hand, works as a complete skincare solution. Apart from cleaning the skin, they also unclog the skin pores. These devices work as a multi-purpose tool for skincare as they clean, moisturize and exfoliate the skin. Moreover, massages done by these devices help in improving blood circulation to the skin, which in turn reduces the aging process.

Different kinds of electric facial cleansers have different features to suit several skin types. Further, ease of use associated with these devices led to a rise in their popularity among households. Moreover, these devices are battery-operated, thereby making them easier to carry while traveling. Manufacturers are emphasizing the introduction of innovative products. Clarisonic’s Mia model is based on oscillation technology and it has 300 micro-massage movements per minute. This product helps in removing makeup, dirt, and oil efficiently.

Electric facial cleansers are not as popular as other beauty devices such as removal devices or hair styling devices. Further, continuous usage causes product accumulation in the bristles, which is difficult to clean. This product build-up may adversely affect the skin. This factor is projected to obstruct the market growth over the forecast years.

End-Use Insights

Among different end-usage, the commercial segment held the largest market share with 79.2%, in 2018. The growing application of products in different facial care activities such as spa, bleaching, and facial is attributing to the growth of this segment. Skin-related issues such as wrinkles, loose skin, and scars are common among the old-age population. Like millennials, the geriatric population is also inclined towards personal care. Further, demand for salon-based skin treatment products is gaining traction among this age group. Moreover, salon and spa centers extensively use electric skincare devices, which in turn proliferate the growth of this segment.

The personal segment is likely to grow with a significant CAGR over the forecast duration. Rising awareness about the effectiveness of these products is the key factor in boosting its growth. Moreover, a large number of consumers have little or no time to visit salons regularly and they mostly rely on using these products themselves. Consumers find these products cost-effective as compared to the salon. Benefits such as time-saving and cost-efficiency resulted in increasing demand for these products among individual users. Manufacturers, on the other hand, are offering these devices as a complete package that also includes creams and lotions. All these factors are collectively expected to supplement the market growth. However, the high cost of premium products is likely to hamper market growth.

Distribution Channel Insights

Among different distribution channels, the offline segment held the largest market share of 84.1%, in 2018. Users prefer to check electrical devices before making the purchasing decision. This checking is done to ensure if the product is free of functional defects. Further, offline stores demonstrate the usage of these products to their consumers. Moreover, post-sale support provided by offline retailers further encourages customers to choose offline stores over others. Thus, the offline segment is expected to continue its dominance throughout the forecast period owing to the aforementioned reasons.

Manufacturers are focusing on having their salons and retail stores. This factor will strengthen the offline segment further. Recently, in October 2018, Lakme introduced its 400th store in India. Various other companies are following a similar suit.

The online segment is likely to register a CAGR of 6.5% over the forecast duration. Increasing the online beauty store is the major factor attributing to this growth. E-commerce platforms are getting immensely popular owing to improved logistics and social media retailing. Leading e-commerce platforms offer reviews, ratings, and price comparisons. These factors, in turn, influence the customer buying decision and supplement online sales.

Moreover, the advent of multi-channel retailing led manufacturers to advertise their products through various sites such as social media, e-commerce sites such as Purple and Nykaa. These platforms have bloggers and fashion experts who upload their valuable feedback about products. Thus, innovative advertising strategies are positively affecting the electric face cleanser market growth. 

Regional Insights

North America held the largest market share, in 2018 globally. The majority of these sales were from the United States. Growing focus on personal care, rising skin-related diseases, and growing consumer spending on beauty products are attributing to the growth of this region. The old-age population in North America is becoming increasingly aware of their appearances. This factor is projected to drive the region’s growth. Further, the presence of leading players in the region results in the availability of a wide range of products. Key players conduct surveys regarding the prevalence of skin diseases among the different age groups. These surveys are done to develop innovative skincare solutions. It was noted in a survey that nearly 80% of the youth are prone to acne in North America. Based on such surveys, manufacturers promote awareness among consumers, which in turn fuel the market growth.

The Asia Pacific is likely to exhibit the fastest growth rate over the forecast duration. The region is expected to be followed by the Middle East and Africa. Increasing per capita income and rapidly increasing cosmetic industry are projected to drive growth in these regions. Further, the rise in demand for electric appliances from Japan, India, and China is expected to bolster the market growth.

COVID-19 Impact analysis

The electric face cleansers market has been negatively affected owing to the outbreak of COVID-19. Owing to the closure of retail outlets across different parts of the world, offline sales have been hit badly. In addition, the pandemic has forced to shut down saloons and beauty parlors, which has resulted in considerably lower demand for the product from the commercial sector. However, with the reopening of various economic activities, the demand for electric face cleaners is anticipated to gain traction over the forecast years. The introduction of cost-effective electric face cleaner products should be the key focus for manufacturers to strengthen their sales.

Electric Face Cleanser Market Share Insights

The market is concentrated in nature as few leading players hold the biggest share in terms of revenue. Further, these leading players are focusing on the acquisition of small players to strengthen their dominance in the market. Product innovation is the other key trend in the market where manufacturers are stressing. Despite all these factors, the market may witness sluggish growth in under-developed countries of Central & South America. Lack of awareness among consumers is the major factor restraining the market growth in this region. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global electric face cleansers market report on the basis of end-use, distribution channel, and region:

• End-Use Outlook (Revenue, USD Million, 2015 - 2025)
    • Personal
    • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • Saudi Arabia