Electric Hair Brush Market Analysis Report By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global electric hairbrush market size was worth USD 478.7 million in the year 2018. The ongoing fashion campaigns on online platforms have surged the importance of having straight and shiny hair among females thus, fueling the demand for the electronic hairbrush. Furthermore, electronic hair brushes are predicted to become popular in hair care spaces and salons. For example, these hairbrushes provide quick results without any pain and work smoothly.

The number of fashion style campaigns run on YouTube, Pinterest, and Facebook have contributed to creating awareness for various areas of grooming. This trend has been accepted by all irrespective of any age group. Customers are inclined towards these products such as electric hairbrushes since they are convenient with adjustable temperature and provide a better hairstyle.

As stated by WHO, the portion of the world population above 60 years of age is predicted to reach 22% from 12% during 2015 to 2050. Climatic change and diet mechanisms have resulted in aging issues like thinning, dryness, and hair loss volume. Therefore, consumers are predicted to spend extra on advanced hair care products like an electric hairbrush to have good hair.

Companies have been emphasizing increasing investment in creating technologically advanced products like electric hairbrush which provides efficient results. For example, L’Oréal, in January 2017, introduced a smart hairbrush under Kerastase Hair Coach. The company’s research team, L’Oréal’s Research and Innovation Technology Incubator merged to create these smart hairbrushes. The hairbrush showcases the advanced sensors, L’Oréal patent-pending signal-analysis algorithms, and Nokias Withings digital-health unit designs. According to research by L’Oréal, it is proved that forced hair brushing can cause split ends and other damages to the hair. The company boasts that Kerastase has the ability to lower these risks through multiple sensors that give information on the brushing pattern and the quality of hair.

Application Insights 

The professional segment held 70.8% of the revenue share in 2018. The growing number of luxury salons due to increased expenditure by salon-owners on renovation and advanced features, trendy hairstyles, and celebrity images is predicted to fuel the demand for electric hairbrushes among fashion gurus and barbers. Moreover, the rising number of shopping malls in countries like Bangladesh, Thailand, China, and India coupled with the increased middle-income groups is predicted to increase investment by salon owners to have setups inside. This will create new channels for the market growth of electric hair brushes over the years.

Personal use is expected to grow at a CAGR of 6.0% for the period of 2019 to 2025. The trend of maintaining a good hairstyle among the female working population in countries like China, Brazil, and India is expected to drive the electric hairbrush market. Moreover, increasing awareness for new styles of straighten and curly hair influenced by social media is projected to drive the demand for these products.

Distribution Channel Insights

The offline channel was valued at USD 350.0 million in 2018. Consumers prefer purchasing through supermarkets, appliance stores, and brand outlets as these stores provide the benefit of physical verification of the products. Moreover, the range of brands available under a single roof attracts the customers to shop from these supermarkets.

The online channel has significant potential and is expected to grow at a CAGR of 6.2% for the period 2019 to 2025 owing to an increased number of smartphone users and better internet connectivity. This promotes purchasing products such as electric hairbrushes online. Moreover, the penetration of the e-commerce sector with better features like discount coupons, cash-on-delivery, paybacks, and free-home delivery is predicted to boost the electric hairbrush market. 

Regional Insights

Europe held the largest market share of more than 35.0% in 2018. Increased spending on cosmetic items in Western European countries like U.K., France, and Germany is expected to have a favorable impact on the market. Moreover, the rising number of salon stores like Estée Lauder Companies and L’Oréal are aiming to provide advanced quality hairbrush products to the customers in the upcoming years.

Asia Pacific is expected to grow at a CAGR of 7.2%, thus, becoming the fastest expanding market over the forecast period. The increasing concentration of middle-income groups in countries like India and China is predicted to promote the demand for these products for personal grooming. Furthermore, infrastructure development and urbanization in these countries have contributed to opening new areas of market growth with the launch of new salons. 

Electric Hair Brush Market Share Insights

The key players include Rozia; Philips; VEGA; DAFNI; GLAMFIELDS; Revlon, Inc.; Gooseberry; MiroPure; Corioliss; AsaVea; and L'Oréal S.A. The market is predicted to remain scattered owing to higher competition in India and China. However, customers are expected to prefer premium brands as they provide value-added services in the products. The creation of strategic alliances by distributors and luxury salons is expected to be a major strategy by the participants. Moreover, manufacturers are expected to spend more on producing hairbrushes with digitalized technology over the years.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global electric hairbrush market report on the basis of application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Professional
    • Personal

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • The Asia Pacific
        • China
        • India
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa