Electric Hair Clipper & Trimmer Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global electric hair clipper & trimmer market size was worth USD 5.3 billion in the year 2018. The rising importance of self-grooming is the key factor surging the requirement for electric hair clippers & trimmers. The electric clippers are largely preferred among consumers over traditional razors due to their skin-friendliness and safety features.

The launch of advanced products with better ergonomics is predicted to have a favorable impact on the growth of the market over the forecast period. For example, Xiaomi MI, in June 2019, introduced a beard trimmer, especially for Indian consumers. The main features of the product include cordless/corded usage, waterproof, travel lock, and stainless steel body.

The growing trend of stubble, goatees, or beards among men has been the major factor fueling the demand for electric trimmers. Increased spending on male grooming products like shampoo, electric hair clippers, perfumes, and soap is predicted to have a favorable impact on productivity growth in the near future. For example, as per a survey, Indian men spend about 12 minutes on the face and 14 minutes on hair grooming.

Furthermore, according to a report from Multipower, male Britons aged 18 to 35 usually spend a pound higher than females on grooming products in a week. Moreover, owing to a rapid increase in the men’s grooming industry, several e-commerce retailers have collaborated with electric trimmer producers thus, creating demand for electric hair clippers & trimmers over the years.

For example, Flipkart, in April 2019, merged with Beardo, a men’s grooming brand to introduce the first electric trimmer and grooming kit in India. With this alliance, Flipkart is anticipated to widen its portfolio to cater to the needs of the customer over the forecast period.

Product Insights

The cordless clippers segment held the largest share in 2018. These electric hair clippers& trimmer are easy to carry, readily accessible, and battery operated. These are termed as the most suitable for people who prefer to carry their styling products while traveling. The launch of products with better battery life is the key factor surging the demand for these products. For example, Wahl, in March 2016, launched a beard-only trimmer to assist the rising trend for the beard. The electric trimmer consists of advanced lithium-ion batteries.

The corded electric trimmer segment is projected to grow at a CAGR of 1.7% from 2019 to 2025. The launch of products with upgraded features like comfortable grip, compact design, and ergonomic shape is anticipated to surge the demand for corded hair clippers in the near future. Furthermore, these trimmers consist of a high torque motor and superior quality guard comb for outstanding performance. The launch of products with better blade design is predicted to have a favorable effect on the growth of electric hair clippers & trimmer markets. For example, companies like Xiaomi and Philips, in 2019, have launched trimmers, in India, which blades can sharpen themselves.

Distribution channel Insights

The offline channel held the largest market share of 87.3% in 2018. Electric hair clippers & trimmers are extensively sold by stores like Walmart, Costco in North America. The increasing penetration of such retailers globally will result in higher product visibility and thereby, anticipated to surge the demand for electric hair clippers & trimmers during the forecast period. For example, Walmart, in December 2018, extended its reach in China. The company has collaborated with a Chinese company named Dada-JD-Daojia.

As per a survey, over 65% of the consumers tend to buy from brick and mortar shops than online stores. Additionally, offline stores provide benefits such as physical verification of the items before purchasing, refrain from incurring shipping costs along with consultation with a sales representative. The penetration of e-commerce giants like Amazon in physical stores in economies like Canada, the U.K., and the U.S is likely to supplement the segment growth from 2019 to 2025.

The online distribution channel is expected to grow at the fastest CAGR of 4.1% over the forecast period. The rising product visibility across various e-commerce platforms like Flipkart, snapdeal.com, and amazon.com is the key factor fueling the volume of sales of the product via online channels. Additionally, online websites offer 24*7 aid, with a wide range of products and other discount offers thus, attracting a larger customer base. Furthermore, several e-commerce retailers are increasing their existence in tier-III and tier-II cities to cater to better delivery services. For example, Amazon Retail India, till 2019 has existence in over 100 cities and aims at expanding in 60 tier-III and tier-II cities by 2020.

Regional Insights

The Asia Pacific held the largest market in 2018. The rising trend for beard among young men coupled with product visibility is expected to be the major driver for market growth from 2019 to 2025. Moreover, the increased expenditure on male grooming by the Indians is predicted to enhance the sales of hair clippers in the near future.

Middle East & Africa is expected to register the fastest CAGR of 3.7% over the forecast period. The rising young population in Nigeria has resulted in the sales of hair care items including electric trimmers thus, contributing to product growth. The increasing number of internet users along with growing celebrity endorsements and rising cable TV penetration is positively influencing consumer choices.

Electric Hair Clipper & Trimmer Market Share Insights

The key manufacturers include Wahl; Koninklijke Philips N.V.; Procter & Gamble (Braun GmbH); Andis Company; Panasonic Corporation; Spectrum Brands, Inc. (Remington); Conair Corporation; Sunbeam Products, Inc.; (Oster Professional); Havells India Ltd; and VEGA. Market players are focusing on strategies like mergers &acquisitions and new product launches to increase their dominance in the market. For example, Havells India, in February 2017, entered the industry with an objective to acquire over 20% share of the men’s grooming industry in the Indian market by 2019.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global electric hair clipper & trimmer market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Corded
    • Cordless

• Distribution channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa